Attractive areas of knowledge often require more effective training, creative thinking, access to new knowledge, syncretic participation of different arts, so the next generation of specialists need to develop their digital competence. In turn, it includes the creation of skills for work with digital technologies (computer, software applications, databases) and visual competence (also called visual literacy). Ensuring a positive educational environment at the university, stimulating individual interests, opportunities for high qualification and effective career development are prerequisites for successful realization. Visual literacy training is often conducted in majors oriented towards a professional field “Fine Arts”, because students learn to create creative products needed for different business industries. This report aims to present scientific studies in the field of visual competence, with examples of scientific developments, monographs and project activities. The collected factual information has been analysed and summarized, as a result of which it has been established that the training in visual literacy is extremely important for the students, who are trained in the professional field “Public communications and information sciences”.

Keywords: Visual competence, visual literacy, scientific research, project activity.