Business Research for Decision Making

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In this fifth edition of Business Research for Decision Making, Duane Davis provides current and future managers with a contemporary view of basic concepts, techniques and uses of research in today’s business environment. Davis includes actual research examples to illustrate techniques of how to plan, collect, organize and assimilate information to make informed decision.

New to the Fifth Edition:

  • Follows closely the process that managers use to conduct business research, allowing instructors to be flexible in their coverage.
  • Expands coverage regarding the expense of conducting research in the global marketplace.
  • Presents more contemporary topics; for example, how do technological advances, such as the Internet, affect ethnical issues in the conduct of direct marketing?
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