Business Research for Decision Making

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As Business Research for Decision Making enters its fourth edition, the global marketplace continues to undergo sweeping changes.  Whole economic and political structures are forming and disintegrating at a quicker and quicker pace.

This revision of the text has two main goals: first, to emphasize the role and importance of business research today; second, to provide a core text that presents key trends affecting business research. In order to accomplish these goals, the following changes have been made in this edition:

  • The nuances of conducting research in international  settings are integrated throughout the text. Examples, exhibits, and illustrations help clarify the conduct of research in multiple countries.
  • More practical examples have been added to illustrate various points throughout the text-actual situations and problems faced be managers in the conduct of their businesses.


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