Business Research for Decision Making

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Duane L. davis provides a contemporary view of basic concepts, techniques, and uses of research in the business environment. Managers and future managers will benefit from its  practical, hands-on approach that illustrates techniques to plan, collect, organize, and assimilate information to make informed decision.

The sixth edition

  • A new chapter 2: Information, Research, and Knowledge  Management.
  • Incorporates five new research cases by Brian Gray and Larry Peters.
  • Includes a “book within a book”, Practitioner’s Guide to Business Research.
  • Focuses on conducting research in the global marketplace.
  • Discusses contemporary topics: Knowledge management (KM), Effects of technology on ethics in direct marketing, Survival in the global marketplace.
  • Integrates technological advances with Internet-aided examples, Chapter-end Internet-based exercises, Excel and SPSS output and instructions.


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