In this edition of Economic Issues for Consumers, major topics have been added or expanded because they are more important today than they were in the past. Ethical questions are arising more often, and they are given prominent discussion in the pages that follow. The technological society and how to cope with it is another area of grave concern to today’s consumers. An entire chapter is thus devoted to the problem of consuming in a highly complicated, technological society. There are an increasing number of personal bankruptcies and a far greater number of consumers who are finding it difficult to cope with unmanageable debt loads. Thesetopics are treated also. Actually, the list of new areas of concern that are covered in detail in this text could go on for several pages. Suffice it to say that, if it’s important, it’s covered.