Managerial Economics: Theory, Applications, and Cases

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As we enter the 1990s, the importance of managerial economics is becoming increasingly clear. Competition in world and regional markets is much tougher than in the past,  and managers must be aware of modern analytical techniques  if their firms are to survive, let alone prosper. Paralleling these changes has been a growth in demand for college graduates who understand and know ow to use the wide variety of new tools developed by economists, statisticians, and others to help solve managerial problems.

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