Электрондық каталог

811.1
J74
John, D. Daniels, Lee H. Radebaugh
    International Business [Текст] : Textbook / D. Daniels, Lee H. Radebaugh John, 6th Edition. - Canada : Addison Wesley Longman Publishing Co, 1991. - 752 p. - ISBN 978-0201571004 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Finance -- International Business -- Management -- Marketing -- Strategy
Аннотация: International business can be defined as the study of multinational companies.[citation needed] One of the first scholars to engage in developing a theory of multinational companies was Stephen Hymer. Throughout his academic life he developed theories that sought to explain foreign direct investment and why firms become multinational. There were three phases in Hymer's work. The first phase was his dissertation in 1960 called the International Operations of National Firms. In this thesis, Hymer departs from neoclassical theory and opens up a new area of international production. At first Hymer started analyzing neoclassical theory and the financial investment wherein the main reason for capital movement is difference in interest rates. Then he started analyzing the characteristics of foreign investment by large companies for production and direct business purposes, calling this Foreign Direct Investment. By analyzing the two types of investments Hymer distinguished financial investment from direct investment. The main distinguishing feature was control. Where in portfolio investment is a more passive approach, and the main purpose is financial gain, with foreign direct investment a firm has control over the operations abroad. So the traditional theory of investment based on differential interest rates does not explain the motivations for FDI.
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811.1
S60
Silver, Gerald A.
    Data Communications for Business [Текст] / Gerald A. Silver, Second Edition. - United States of America : Congress Cataloging-in-publication, 1991. - 468 p. - ISBN 0-87835-437-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Computers -- Data Communications for Business -- Management -- Microeconomics -- Network Coding Theory
Аннотация: As communication technology has advanced, the need for a concise, understandable introduction to these new technologies has emerged. And Data Communications for Business fills that need. This second edition introduces readers to computers modems, fax machines, and more, with solid, extencive coverage of local area networks. It offers a logical, systematic presemntation, moving from an overview of today's communication ttechnology to specific discussions of computer hardware and software, data transmissions, and communications networks.
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811.1
D26
David, G. Goodman, Joseph S. Fosegan
    Business Records Control [Текст] : Textbook / Ernest D. Bassett, Sixth edition. - California : South-Western Publishing CO, 1987. - 245 p. - ISBN 0-538-11140-2 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business Records Control -- Computers -- Control theory -- Methodical -- Microeconomics
Аннотация: The 1980s have been referred to as the Information Age. management has moved high on the list of employment opportunities for people of all ages. The goall of Business records control, Sixth Edition, is to prepare students for an entry level position in records control, an important function in information management. Filing is a major element of records control. Upon completion of Business Records control, Sixth Edition , students will be able to index, code, and file by four methods - alphabetic, subject, numeric, and geagraphic. Students will also be aware of recent technology advancements that apply to records control and will be able to apply records control procedures on the job.
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811.1
T37
Terry, Sincich.
    A Course in Modern Business Statistics [Текст] : Textbook / Sincich Terry. - New York : Dellen Pub Co, 1991. - 560 p. - ISBN 978-0024104755 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
A Course in Modern Business Statistics -- Computers -- Economics -- Management
Аннотация: A Course in Modern Business Statistics, Second Edition, is taking a modern approach to teaching statistics, the book emphasizes practical applications and the interpretation of results, with less attention given to calculations and formulas. Sample printouts using MINITAB, SAS, and SPSS facilitate the book's computing orientation. ASP, a menu-driven statistical software package, is included with the text. In this second edition, case studies and problems are updated, and several revisions in coverage and organization make material more accessible to students. A wide range of cases, examples, and exercises--all based on real data--motivate students to learn statistics, by showing its real-world, business applications. --This text refers to an out of print or unavailable edition of this title.
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811.1
W42
Weiers, Ronald M.
    Instrotuction to business statistics [Текст] / Ronald M. Weiers. - United States of America : The Dryden Press, 1991. - 1071 p. - ISBN 0-03-013183-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Instrotuction to business statistics -- Organization -- Philosophy -- Statistics -- Technology
Аннотация: A book is a very special link between author and reader. In a mystery novel, the author presents the reader with a maze of uncertainty, perplexity, and general quicksand. Intellectual smokescreens are up all the way to the "whodunit" ending. Unfortunately, many business statistics texts seem to be written the same way - except for the "whodunit" section. This text is specifically designedto be different. Its goals are (1) to be a friendly guide as you learn about business statistics, (2) to avoid quicksand that could inhibit either your interest or your learning, and (3) to earn and retain your trust in our ability to accomplish goals 1 and 2.
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811.1
D84
Duane, B. Oyen
    Business Fluctuations and Forecasting [Текст] : Textbook / B. Oyen Duane. - United States of America : Dearborn Trade Pub, 1991. - 488 p. - ISBN 978-0884629221 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business Fluctuations and Forecasting -- Economics -- Management -- Marketing -- Mathematics
Аннотация: Business Fluctuations and Forecasting is designed for an upper division undergraduate economics class. Some teachers may find the text is also suitable for an MBA macroeconomics class. Students should have taken principles of microeconomics, principle of macroeconomics, colege algebra and statistics prior to using this book. A familiarity with calculus, especially in Chapter 7, is helpful but not essential.
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811.1
N21
Nancy, S. Boudreau
    A First Course in Business Statistics [Текст] : Student's Solutions Manual to Accompany / James T. Mcclave and P. George Benson, Fifth Edition. - New York : Dellen Macmillan, 1992. - 269 p. - ISBN 0-02-380927-2 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
A First Course in Business Statistics -- Economics -- Management -- Marketing -- Microeconomics
Аннотация: The Minitab Computer Supplement is designed to accompany the fifth edition of a First Course in Business Statistics by James T. McClave and P. Gearge Benson. The supplement is written to incroduce students to minitab, a general purpose statistical computer system. Minitab wwas developed at Penn State in 1972 for students in introductory statistics courses. Since then, Minitab has evolved into a comprehensive statistical system that is also used by students in advanced data analysis courses, and by scientists, engineers, and managers in business, government, and industry.
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811.1
J74
John, D. Blackburn
    The Legal Environment of Business [Текст] : Textbook / D. Blackburn John, 4th ed. - United States of America : R.R.Donnelley & Sons Company, 1991. - 800 p. - ISBN 0-256-08023-2 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Corporate Law -- International Business -- law -- Management -- The Legal Environment of Business
Аннотация: This edition fills the need for quality teaching material for the legal environment of business course. It combines highly readable text with interesting cases suitable for business students. Developments since publication of the last edition require revision of the text. To cite just one example, discussion of the Americans with Disabilities Act now appears in the chapter on equal employment opportunity law. Other chapters are also up to date.
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811.1
J89
Judy, Allen.
    The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events [Текст] : Textbook / Allen Judy, 1st Edition. - Canada : Wiley, 2002. - 352 p. - ISBN 978-0470831885 : 17331.82t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business & Finance -- Hospitality -- Motivational Management & Leadership -- The Business of Event Planning -- Tourism
Аннотация: Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.
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811.1
D18
Daniels, John D., Ogram Ernest W. Jr., Radebaugh Lee H.
    International Business: Environments and Operations [Текст] / John D., Ogram Ernest W. Jr., Radebaugh Lee H. Daniels, Second Edition. - USA : Addison-Wesley Publishing Company, 1979. - 577 p. - ISBN 0-201-01395-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Marketing -- Political
Аннотация: What should be taught in a first course in international business when some of the students will thereafter have little or no direct classroom exposure to the subject and others will use this first course as background for more specialized studies in the area? This is the major question that guided us in the development of both the first and second editions of this textbook.
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