Электрондық каталог

Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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316
J89
Judy, Swanson
    Teacher Leader Stories: The Power of Case Methods : Textbook / Swanson, Kimberly Elliott, Jeanne M. Harmon Judy, 1st Edition. - United States America : Corwin, 2011. - 208 p. - ISBN 978-1-4129-9523-8 : 38500.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Economics -- Educational Certification & Development -- Finance -- Leadership -- Teacher Leader Stories
Аннотация: Empower teacher leaders through the power of case study Many teachers are looking for the training and support they need to become leaders. Like having a conversation with a successful teacher leader, this practical guide will help teachers strengthen their leadership skills, optimize student learning, and enhance the profession. Research shows that case study is the most effective training method, and this book provides: 16 compelling case studies that cover a broad range of leadership experiences Explicit guidance on using case writing and case analysis to enrich teachers’ professional learning A facilitator’s guide with discussion questions for each case study
Доп.точки доступа:
Kimberly, Elliot
Jeanne , Harmon

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316. 46
A52
Amy, D. Broemmel, Jennifer Jordan, Beau Michael Whitsett
    Learning to Be Teacher Leaders: A Framework for Assessment, Planning, and Instruction [Текст] : Textbook / D. Broemmel, Jennifer Jordan, Beau Michael Whitsett Amy, 1st Edition. - New York : Routledge, 2015. - 190 p. - ISBN 978-1-138-80385-5 : 58330.00 тг.
Перевод заглавия: Обучение лидерству в преподавании: основы оценки, планирования и обучения

УДК

316. 46

Рубрики: Лидерство

Кл.слова (ненормированные):
Common Core -- Educational Certification & Development -- Language -- Learning to Be Teacher Leaders -- ЛИДЕРСТВО
Аннотация: Learning to Be Teacher Leaders examines three integrated components of strong pedagogy―assessment, planning, and instruction―within a framework emphasizing the knowledge, skills, and dispositions that can empower teachers to become teacher leaders within their schools. Combining the what, why, and how of teaching, the research-based concepts, presented in a pragmatic format, are relevant across grade levels, classrooms, and content areas. Designed to support success on national licensure assessments, this text brings together in one place the important features of learning to be an effective teacher, and becoming a teacher leader who continues to grow and develop within the profession. Taking a student-centered approach to instruction, it also recognizes the outside factors that can challenge this approach and provides strategies for coping with them. Using this book as a guide and resource, pre-service and beginning teachers will focus on the most important factors in teaching, resulting in strengthening their pedagogy and developing a language that helps them move forward in terms of agency and advocacy. A Companion Website provides additional resources for instructors and students.
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316
B24
Barbara, B. Levin, Lynne R. Schrum
    Every Teacher a Leader: Developing the Needed Dispositions, Knowledge, and Skills for Teacher Leadership [Текст] : Textbook / B. Levin, Lynne R. Schrum Barbara, 1st Edition. - United States America : Corwin, 2016. - 200 p. - (Corwin Teaching Essentials). - ISBN 978-1-5063-2643-6 : 26850.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Лидерство -- Every Teacher a Leader -- Leadership
Аннотация: Discover the secrets of successful teacher leadership! Whether you’re a teacher who’s ready to take on new roles or an administrator looking to develop strong leaders, this content-driven handbook is here to help you make distributed school leadership a reality. Inside you’ll find specific how-tos for the essential skills teacher leaders need most: running meetings, teaching colleagues, providing feedback, conducting needs assessments, delivering effective professional development, resolving conflicts, employing technology, and more. The book features: Well-tested content and activities Reflective writing prompts Scenarios for discussion Self-evaluations Two companion guides: one for teachers, and one for administrators
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Natalie, Jomhson.
    Event Planning Tips: The scoop on how to run a succesful Event [Текст] / Jomhson Natalie. - United States America : MCJ Publishing, 2014. - 35 p. - ISBN 978-1533657596 : 14152.32 t. тг.

Кл.слова (ненормированные):
Business -- Event Planning Tips -- Management -- Marketing
Аннотация: Most event planners and coordinators will agree when we say that the pre-event is always the most crucial part of the event itself. That is because you have to do everything before the event, and make sure that everything;s in place and perfectly fine. Here are the things you need to do before the event.
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Pamela, Fuller, Mark Murphy.
    The Leader's Guide to Unconscious Bias: How To Reframe Bias, Cultivate Connection, and Create High-Performing Teams [Текст] / Fuller, Mark Murphy Pamela, Kindle Edition. - Great Britain : Simon & Schuster , 2020. - 270 p. - ISBN 978-1-4711-9590-7 : 19850.00 тг.

Кл.слова (ненормированные):
Business Leadership Training -- Management -- Organizational Learning -- The Leader's Guide to Unconscious Bias
Аннотация: A timely, must-have guide to understanding and overcoming bias in the workplace, from the experts at FranklinCovey. Unconscious bias affects everyone. It can look like the disappointment of an HR professional when a candidate for a new position asks about maternity leave. It can look like preferring the application of an Ivy League graduate over one from a state school. It can look like assuming a man is more entitled to speak in a meeting than his female junior colleague. Ideal for every manager who wants to understand and move past their own preconceived ideas, The Leader’s Guide to Unconscious Bias explains that bias is the result of mental shortcuts, our likes and dislikes, and is a natural part of the human condition. And what we assume about each other and how we interact with one another has vast effects on our organizational success—especially in the workplace. Teaching you how to overcome unconscious bias, this book provides more than thirty unique tools, such as a prep worksheet and a list of ways to reframe your unconscious thoughts. According to the experts at FranklinCovey, your workplace can achieve its highest performance rate once you start to overcome your biases and allow your employees to be whole people. By recognizing bias, emphasizing empathy and curiosity, and making true understanding a priority in the workplace, we can unlock the potential of every person we encounter.
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316
F85
Francis, A. Crowther, Margaret Ferguson, Leonne Hann
    Developing Teacher Leaders: How Teacher Leadership Enhances School Success [Текст] : Textbook / A. Crowther, Margaret Ferguson, Leonne Hann Francis, 2nd Edition, Kindle Edition. - United States of America : Corwin, 2008. - 217 p. - ISBN 978-1-4129-6374-9 : 37330.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Developing Teacher Leaders -- Education Leadership -- Educational Professional Development -- Management -- Pedagogy
Аннотация: "This book contributes to the literature on teacher leadership with a particular focus on schoolwide excellence in teaching, learning, and assessment. The exercises are filled with solid and practical but generative ideas." —Richard Ackerman, Professor The University of Maine
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316.46
J76
John, G. Gabriel
    How to Thrive as a Teacher Leader [Текст] : Textbook / G. Gabriel John, Kindle Edition. - United States of America : ASCD, 2005. - 237 p. - ISBN 1-4166-0031-0 : 31500.00 тг.
Перевод заглавия: Как преуспеть в качестве лидера среди учителей

УДК

316.46

Рубрики: Лидерство

Кл.слова (ненормированные):
Education Administration -- Education Leadership -- Educational Professional Development -- How to Thrive as a Teacher Leader -- Management -- ЛИДЕРСТВО
Аннотация: Challenging times demand dynamic leadership. Schools rely on teachers to assume a variety of leadership roles, both formal and informal, including department chair, peer coach, faculty representative, and Web page curator. With little or no leadership training, however, many teachers are unprepared to take advantage of such opportunities. In How to Thrive as a Teacher Leader, John G. Gabriel explores the responsibilities and rewards of teacher leadership, offering practical, positive advice on
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Bob, Tricker.
    Corporate Governance: Principles, Policies, and Practices [Текст] : Textbook / Tricker Bob, 4th Edition. - New York : Oxford University Press, 2019. - 568 p. - ISBN 978-0-19-880986-9 : 33022-08t.тг., 33022.08 t. тг.

Кл.слова (ненормированные):
Corporate Governance -- Corporate Law -- Franchising Law -- Leadership & Motivation
Аннотация: From the 'father of corporate governance' comes the new edition of this bestselling text, designed to equip students with a sound understanding of the frameworks that govern organizations. It offers comprehensive coverage of key principles combined with a strong practical focus through a clear three-part structure. This fourth edition provides a new focus for understanding corporate governance that goes far beyond the regulations, rules, and voluntary codes: it has a new emphasis throughout on culture. For the first time, a distinction is drawn between Western and Eastern perceptions of corporate governance, and new cases from China (including Huawei) further support this new approach.
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Peter, Andrei.
    How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease [Текст] : Textbook / Andrei Peter. - Boston : Independently published, 2020. - 289 p. - (Speak for Success). - ISBN 979-8649598507 : 32670.00 тг.

Кл.слова (ненормированные):
Business Management -- Communication Skills -- How Highly Effective People Speak -- Leadership -- Speech
Аннотация: Why do we think what we think? Think we know what we think we know? Believe what we believe? Like what we like? Do what we do? Why do others trust or distrust us? Respect or disrespect us? Listen to or ignore us? Reach out to or neglect us? Like or dislike us? Praise or slander us? Believe or doubt us? That's not all... Why do others follow our lead or stand in our way? Give us opportunities or send them elsewhere? Support our striving for success and appreciate our message or toss it – and us – aside? Decades of cutting-edge (but unheard-of) scientific research presents an answer...
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