Электронный каталог

Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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316
J89
Judy, Swanson
    Teacher Leader Stories: The Power of Case Methods : Textbook / Swanson, Kimberly Elliott, Jeanne M. Harmon Judy, 1st Edition. - United States America : Corwin, 2011. - 208 p. - ISBN 978-1-4129-9523-8 : 38500.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Economics -- Educational Certification & Development -- Finance -- Leadership -- Teacher Leader Stories
Аннотация: Empower teacher leaders through the power of case study Many teachers are looking for the training and support they need to become leaders. Like having a conversation with a successful teacher leader, this practical guide will help teachers strengthen their leadership skills, optimize student learning, and enhance the profession. Research shows that case study is the most effective training method, and this book provides: 16 compelling case studies that cover a broad range of leadership experiences Explicit guidance on using case writing and case analysis to enrich teachers’ professional learning A facilitator’s guide with discussion questions for each case study
Доп.точки доступа:
Kimberly, Elliot
Jeanne , Harmon

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33 (075)
J12
Jason, Colquitt, Jeffery lePine, Michael Wesson.
    Organizational Behavior: Improving Performance and Commitment in the Workplace [Текст] / Colquitt, Jeffery lePine, Michael Wesson. Jason, 8th Edition, Kindle Edition. - United States America : McGraw-Hill Higher Education, 2022. - 632 p. - ISBN 978-1-265-04940-9 : 47569.67 тг.

УДК

33 (075)

Рубрики: Менеджмент

Кл.слова (ненормированные):
Business Accounting -- Economics -- Management -- Organizational Behavior
Аннотация: Colquitt, LePine, and Wesson’s, Organizational Behavior 8th edition continues to offer a novel approach that uses an integrative model to illustrate how individual, team, leader, and organizational factors shape employee attitudes—and how those attitudes impact job performance and organizational commitment. This model reminds students where they are, where they've been, and where they're going while elevating two topics that receive less coverage in other books: job performance and organizational commitment. The text also continues to include features that encourage students to see OB concepts playing out all around them, such as OB on Screen, OB at the Bookstore, and OB Assessments.
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Natalie, Jomhson.
    Event Planning Tips: The scoop on how to run a succesful Event [Текст] / Jomhson Natalie. - United States America : MCJ Publishing, 2014. - 35 p. - ISBN 978-1533657596 : 14152.32 t. тг.

Кл.слова (ненормированные):
Business -- Event Planning Tips -- Management -- Marketing
Аннотация: Most event planners and coordinators will agree when we say that the pre-event is always the most crucial part of the event itself. That is because you have to do everything before the event, and make sure that everything;s in place and perfectly fine. Here are the things you need to do before the event.
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Pamela, Fuller, Mark Murphy.
    The Leader's Guide to Unconscious Bias: How To Reframe Bias, Cultivate Connection, and Create High-Performing Teams [Текст] / Fuller, Mark Murphy Pamela, Kindle Edition. - Great Britain : Simon & Schuster , 2020. - 270 p. - ISBN 978-1-4711-9590-7 : 19850.00 тг.

Кл.слова (ненормированные):
Business Leadership Training -- Management -- Organizational Learning -- The Leader's Guide to Unconscious Bias
Аннотация: A timely, must-have guide to understanding and overcoming bias in the workplace, from the experts at FranklinCovey. Unconscious bias affects everyone. It can look like the disappointment of an HR professional when a candidate for a new position asks about maternity leave. It can look like preferring the application of an Ivy League graduate over one from a state school. It can look like assuming a man is more entitled to speak in a meeting than his female junior colleague. Ideal for every manager who wants to understand and move past their own preconceived ideas, The Leader’s Guide to Unconscious Bias explains that bias is the result of mental shortcuts, our likes and dislikes, and is a natural part of the human condition. And what we assume about each other and how we interact with one another has vast effects on our organizational success—especially in the workplace. Teaching you how to overcome unconscious bias, this book provides more than thirty unique tools, such as a prep worksheet and a list of ways to reframe your unconscious thoughts. According to the experts at FranklinCovey, your workplace can achieve its highest performance rate once you start to overcome your biases and allow your employees to be whole people. By recognizing bias, emphasizing empathy and curiosity, and making true understanding a priority in the workplace, we can unlock the potential of every person we encounter.
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Travis, Bradberry, Jean Greaves, Patrick M. Lencioni
    Emotional Intelligence 2.0 [Текст] : Textbook / Bradberry, Jean Greaves, Patrick M. Lencioni Travis, 31565th edition. - United States of America : TalentSmart, 2009. - 280 p. - ISBN 978-0-9743206-2-5 : 35000.00 тг.

Кл.слова (ненормированные):
Economics -- Emotional Intelligence -- Management -- Strategy
Аннотация: In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.
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316
F85
Francis, A. Crowther, Margaret Ferguson, Leonne Hann
    Developing Teacher Leaders: How Teacher Leadership Enhances School Success [Текст] : Textbook / A. Crowther, Margaret Ferguson, Leonne Hann Francis, 2nd Edition, Kindle Edition. - United States of America : Corwin, 2008. - 217 p. - ISBN 978-1-4129-6374-9 : 37330.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Developing Teacher Leaders -- Education Leadership -- Educational Professional Development -- Management -- Pedagogy
Аннотация: "This book contributes to the literature on teacher leadership with a particular focus on schoolwide excellence in teaching, learning, and assessment. The exercises are filled with solid and practical but generative ideas." —Richard Ackerman, Professor The University of Maine
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316.46
J76
John, G. Gabriel
    How to Thrive as a Teacher Leader [Текст] : Textbook / G. Gabriel John, Kindle Edition. - United States of America : ASCD, 2005. - 237 p. - ISBN 1-4166-0031-0 : 31500.00 тг.
Перевод заглавия: Как преуспеть в качестве лидера среди учителей

УДК

316.46

Рубрики: Лидерство

Кл.слова (ненормированные):
Education Administration -- Education Leadership -- Educational Professional Development -- How to Thrive as a Teacher Leader -- Management -- ЛИДЕРСТВО
Аннотация: Challenging times demand dynamic leadership. Schools rely on teachers to assume a variety of leadership roles, both formal and informal, including department chair, peer coach, faculty representative, and Web page curator. With little or no leadership training, however, many teachers are unprepared to take advantage of such opportunities. In How to Thrive as a Teacher Leader, John G. Gabriel explores the responsibilities and rewards of teacher leadership, offering practical, positive advice on
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Peter, Andrei.
    How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease [Текст] : Textbook / Andrei Peter. - Boston : Independently published, 2020. - 289 p. - (Speak for Success). - ISBN 979-8649598507 : 32670.00 тг.

Кл.слова (ненормированные):
Business Management -- Communication Skills -- How Highly Effective People Speak -- Leadership -- Speech
Аннотация: Why do we think what we think? Think we know what we think we know? Believe what we believe? Like what we like? Do what we do? Why do others trust or distrust us? Respect or disrespect us? Listen to or ignore us? Reach out to or neglect us? Like or dislike us? Praise or slander us? Believe or doubt us? That's not all... Why do others follow our lead or stand in our way? Give us opportunities or send them elsewhere? Support our striving for success and appreciate our message or toss it – and us – aside? Decades of cutting-edge (but unheard-of) scientific research presents an answer...
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Erik, W. Larson, Clifford F. Gray
    Project Management: The Managerial Process [Текст] : Textbook / W. Larson, Clifford F. Gray Erik, 8th edition. - New York : McGraw-Hill Education, 2020. - 682 p. - (ISE HED IRWIN OPERATIONS/DEC SCIENCES). - ISBN 978-1-260-57043-4 : 45190.79 тг.

Кл.слова (ненормированные):
Business Management -- Business Project Management -- Economics -- ISE Project Management
Аннотация: Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more importantly, on why it works. It’s not intended to specialize by industry type or project scope, rather it is written for the individual who will be required to manage a variety of projects in a variety of organizational settings. 8e was written for a broad range of audiences including, project managers, students, analysts and Project Management Institute Members preparing for certification exams. The digital component, Connect, now has enhanced algorithmic problems, Application Based Activities, SmartBook 2.0 and Practice Operations, a game-based 3D operations management simulation.
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