Электронный каталог

311(075.8)
M96
Mursalimova, T. M.
    Statistics. Practicum [Текст] : manual / T. M. Mursalimova. - Almaty : International Academy of Business, 2014. - 305 p. - ISBN 978-601-7453-82-4 : дар.

УДК	311(075.8)

Кл.слова (ненормированные):
Economic -- Mathematics -- Statistics
Аннотация: The manual is prepared in the form of the practical guidelines including methodical instructions on the typical problems of the main sections of the course "Statistics". The problems included in the given practical work are related to the use of basic statistical methods: grouping method; method of generalizing parameters including the mean, mode, median and indicators of variation; sampling method; index method; correlation and regression analysis, and other methods. Additionally 30 variants of an individual homework for an independent solution are offered.
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659.1
К 73
Кот, Д.
    Копирайтинг: как не съесть собаку. Создаем тексты, которые продают. [Текст] / Д. Кот. - СПб. : Питер, 2013. - 256 с. - ISBN 978-5-459-01097-8 : 1870.00т. тг.

УДК

659.1

Кл.слова (ненормированные):
Бизнес -- Копирайтинг -- Маркетинг -- Реклама
Аннотация: Эта книга - набор методик, приемов и секретов по написанию продающих текстов (текстов для сайтов, полиграфии, коммерческих предложений и других рекламных целей). Каждая глава содержит совет или прием, готовый к использованию, - например, как написать эффективный заголовок для текста. Читатель открывает книгу на нужной странице, выбирает необходимый ему совет или секрет и внедряет его. Весь материал издания построен на успешном личном опыте автора и его клиентов. Здесь нет теоии, нет сложных систем и заумных формул - только практика, состоящая из отборных приемов по написанию рекламных текстов. Настоятельно рекомендуется копирайтерам, неймерам, маркетологам, специалистам в области рекламы и PR, владельцам малого и среднего бизнеса.
Экземпляры всего: 1
ХР (1)
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658.5
Л 29
Лафли, А. , Мартин Р.
    Игра на победу. Как стратегия работает на самом деле [Текст] / Пер. с англ. Н.Яцюк. [науч. ред. И.Лазукова.]. - М. : Манн, Иванов и Фербер, 2014. - 304 с. - ISBN 978-5-91657-843-0 : 4890.00т. тг.

УДК

658.5

Кл.слова (ненормированные):
Бизнес -- Игра на победу -- Микроэкономика -- Стратегия
Аннотация: Эта книга о бизнес-стратегии глазами человека, который кардинально изменил ситуацию в Proctor & Gamble, вел компанию к успеху в течение первого десятилетия XXI века и готов повторить этот триумф сегодня, после возращения на пост СЕО в 2013 году, а также глазами специалиста по вопросам стратегии, консультанта и коллеги известного руководителя. В книге содержится много ценной информации, раскрывающей все секреты двух выдающихся стратегов.
Экземпляры всего: 1
ХР (1)
Свободных экз. нет

Daniel, Kolak. , Garrett Thomson
    The Longman Standard History of 20th Century Philosophy [Текст] : Textbook / Kolak., Garrett Thomson Daniel, 1-st edition. - New York : Pearson Higher Education, 2005. - 464 p. - 445 p. - ISBN 978-0321235107 : Б. ц.

Кл.слова (ненормированные):
Economics -- Technology -- The Longman Standard History of 20th Century Philosophy
Аннотация: With selections of philosophers from the earliest times to the present, this anthology provides significant learning support and historical context with biographical introductions, topic “Prologs,” reading introductions and “Philosophical Overviews,” “Philosophical Bridges” describing historical influences, study questions, and “Codas” placing major movements in contemporary context.
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Micah, Solomon, Herve Humler.
    The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets [Текст] : Textbook / Solomon, Herve Humler Micah, Kindle Edition. - USA : SelectBooks, 2016. - 238 p. - ISBN 978-1-59079-489-0 : 10900.00t. тг.

Кл.слова (ненормированные):
Business -- Economic -- Statistics -- The Heart of Hospitality
Аннотация: The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more. Created by leading customer service expert and Forbes.com contributor Micah Solomon, it features top hospitality industry professionals including Herve Humler (Ritz-Carlton), Danny Meyer (Union Square Hospitality Group), Tom Colicchio (Top Chef, Craft)Isadore Sharp (Four Seasons), Patrick O'Connell (The Inn at Little Washington), and many more. The result is a hospitality management and customer service resource like no other-essential for businesses inside and outside the hospitality industry.Features include: * Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach. * Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant. * Four Seasons Hotels & Resorts Chairman Isadore Sharp:How to build an unsinkable company culture. * Danny Meyer, Union Square Hospitality Group CEO:His secrets of hiring, onboarding, training, and more. * Ritz-Carlton Hotel Company President and COO Herve Humler: How to engage today's new breed of luxury travelers. * Chef Eric Ripert (Le Bernardin):How to create different experiences for different guests-in the very same dining room.* Designer David Rockwell (W, Nobu, Andaz): Secrets of designing hotel and restaurant spaces that resonate with modern travelers. * Restaurateur Traci Des Jardins: Building a "narcissism-free" hospitality culture. As Ritz-Carlton Hotel Company President and COO Herve Humler says in his foreword to the book, "If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you'll find the secrets here."
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ХР (1)
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Christine, Mallin.
    Corporate Governance [Текст] : Textbook / Mallin Christine, 6-th edition. - Australia : Oxford University Press, 2019. - 440 p. - ISBN 978-0-19-880676-9 : 33022-00t.тг., 33022.00t. тг.

Кл.слова (ненормированные):
China -- Corporate Governance -- South Africa -- Sytrategy
Аннотация: Written by leading subject expert Christine Mallin, Corporate Governance combines clear, accessible discussion of theory with a wealth of contemporary, global examples to introduce students to both the essential principles of the subject and how they apply in practice. In addition, broad coverage of international attitudes and approaches to governance allow students to develop a wider understanding of business issues in an increasingly globalized world.
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ХР (3)
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811
A60
Anneli, Billina, Dr. Lilli Marlen Brill, Marion Techmer
    Deutsch üben. Wortschatz & Grammatik [Текст] : Textbook / Billina, Dr. Lilli Marlen Brill, Marion Techmer Anneli. - Germany : Hueber , 2017. - 116 p. - (Deutsch üben). - ISBN 978-3-19-437493-5 : 13401.01 тг.

УДК

811

Кл.слова (ненормированные):
Deutsch üben. Wortschatz & Grammatik -- Грамматика -- Немецкий язык
Аннотация: Wortschatz & Grammatik A1 bietet abwechslungsreiche Übungen zu allen für das Niveau A1 relevanten Wörtern und Grammatikthemen: Zuordnungsübungen, Lückentexte, spielerische Übungen, Umformungsübungen, Satzbildungsübungen etc. Geeignet zur Vorbereitung auf Prüfungen der Niveaustufe A1. Übersichtlicher Lösungsschlüssel im Anhang. Inklusive österreichischer und Schweizer Wortschatz-Varianten. Wortschatz & Grammatik A1 richtet sich ebenso wie die Bände Hören & Sprechen A1 und Lesen & Schreiben A1 vorwiegend an lernungewohnte Deutschlerner.
Экземпляры всего: 2
ХР (2)
Свободных экз. нет

Dave, Willis & Jane Willis.
    Doing Task-Based Teaching [Текст] : Textbook / Willis & Jane Willis Dave. - China : Oxford University Press, 2007. - 294 p. - (Oxford Handbooks for Language Teachers Series). - ISBN 978-0-19-442210-9 : Б. ц.

Кл.слова (ненормированные):
Control theory -- Doing Task-Based Teaching -- Electronic -- Language
Аннотация: This book provides teachers with a better understanding of task-based learning and how it works, including how to incorporate tasks with textbook material.
Экземпляры всего: 1
ХР (1)
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Edward, Cartwright.
    Behavioral Economics [Текст] : Textbook / Cartwright Edward, 3rd edition. - New York : Routledge, 2018. - 556 556 p. - ISBN 978-1-13809711-7 : 36280.00t. тг.

Кл.слова (ненормированные):
Behavioral Economics -- Neuroeconomics -- Policy -- Social media
Аннотация: Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
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ХР (1)
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Ezra, Eichelberger.
    Remarkable Service [Текст] : The Culinary Institute of America (CIA) / John W. Fischer, 3rd edition. - United States America : Wiley, 2014. - 304 p. - ISBN 978-1-118-11687-6 : 24200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Marketing -- Remarkable Service
Аннотация: A professional, highly trained staff offers a competitive advantage for all foodservice operations, from practical service skills (i.e., setting the table, serving the food, and presenting the check) to less tangible service skills (i.e., creating a welcoming space, exhibiting a helpful attitude, and anticipating customer needs). This revised edition has been thoroughly re-organized and updated with all-new photographs and includes new "Scripts for Service Scenarios" throughout to help servers practice real-world scenarios.
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