Электронный каталог

811.1
W42
Weiers, Ronald M.
    Instrotuction to business statistics [Текст] / Ronald M. Weiers. - United States of America : The Dryden Press, 1991. - 1071 p. - ISBN 0-03-013183-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Instrotuction to business statistics -- Organization -- Philosophy -- Statistics -- Technology
Аннотация: A book is a very special link between author and reader. In a mystery novel, the author presents the reader with a maze of uncertainty, perplexity, and general quicksand. Intellectual smokescreens are up all the way to the "whodunit" ending. Unfortunately, many business statistics texts seem to be written the same way - except for the "whodunit" section. This text is specifically designedto be different. Its goals are (1) to be a friendly guide as you learn about business statistics, (2) to avoid quicksand that could inhibit either your interest or your learning, and (3) to earn and retain your trust in our ability to accomplish goals 1 and 2.
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811.1
D84
Duane, B. Oyen
    Business Fluctuations and Forecasting [Текст] : Textbook / B. Oyen Duane. - United States of America : Dearborn Trade Pub, 1991. - 488 p. - ISBN 978-0884629221 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business Fluctuations and Forecasting -- Economics -- Management -- Marketing -- Mathematics
Аннотация: Business Fluctuations and Forecasting is designed for an upper division undergraduate economics class. Some teachers may find the text is also suitable for an MBA macroeconomics class. Students should have taken principles of microeconomics, principle of macroeconomics, colege algebra and statistics prior to using this book. A familiarity with calculus, especially in Chapter 7, is helpful but not essential.
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811.1
J89
Judy, Allen.
    The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events [Текст] : Textbook / Allen Judy, 1st Edition. - Canada : Wiley, 2002. - 352 p. - ISBN 978-0470831885 : 17331.82t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business & Finance -- Hospitality -- Motivational Management & Leadership -- The Business of Event Planning -- Tourism
Аннотация: Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.
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338
A33
Alexander, Osterwalder, Yves Pigneur.
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 1st edition. - United States of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). - ISBN 978-0470876411 : 20198.30t. тг.

УДК

338

Кл.слова (ненормированные):
Business Model Generation -- Economics -- Management -- Marketing
Аннотация: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
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811.1
J74
John, Allison, Marie Kavanagh, Karen Richardson, John Sydes, Paul Emmerson.
    The Business 2.0 Pre-intermediate [Текст] : Student's Book with e-Workbook / Allison, Marie Kavanagh, Karen Richardson, John Sydes, Paul Emmerson John. - London : Hueber Verlag GmbH, 2014. - 159 p. - ISBN 978-0-230-43780-7 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- English -- Management -- Marketing -- The Business 2.0 Pre-intermediate
Аннотация: Based on the success of the original edition, The Business 2.0 continues to offer Business English students the fundamentals and skills they need to succeed in the competitive international business environment.
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811.11
J74
John, Allison.
    The Business 2.0. B1+ Intermediate [Текст] : Student's Book / Allison John, 2nd edition. - London : MACMILLAN ENGLISH, 2014. - 160 p. - ISBN 978-0230-43788-3 : Б. ц.

УДК

811.11

Кл.слова (ненормированные):
Economics -- Language -- Management -- Marketing -- The Business 2.0. B1+ Intermediate
Аннотация: Based on the success of the original The Business 20 continues to offer Business English students the fundamentals and skills they need to succeed in the competitive international business environment
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338
D31
DeGeorge
    Business Ethics [Текст] : Textbook / DeGeorge, 5th Edition. - United of America : Prentice Hall, 1999. - 626 p. - ISBN 0-13-079772-3; 978-0130-797728 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Banking -- Business Ethics -- Economic -- Finance -- Technology
Аннотация: This book provides comprehensive, integrated coverage of the entire field of business ethics. It begins with an overview of today's business scene, then explores the basic tools and techniques of ethical analysis and moral reasoning and shows how they apply to a wide range of issues in all areas of business — including marketing, finance, management, strategic planning, computer systems, etc. Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. Shows readers how to think through issues to conclusions -- presents both sides of an issue and shows how one can argue to a conclusion. Covers: MORAL REASONING IN BUSINESS: Conventional Morality and Ethical Relativism; Utility and Utilitarianism; Moral Duty, Rights, and Justice; Moral Responsibility, Virtue, and Moral Reasoning; MORAL ISSUES IN BUSINESS: Justice and Economic Systems; American Capitalism: Moral or Immoral?; Corporations and Morality; Safety, Risk, and Environmental Protection; Whistle Blowing; Marketing, Truth, and Advertising; Protecting Intellectual Property, Corporate Disclosure, and Insider Trading; Information Technology, Ethics, and Business; Workers, Rights: Employment, Wages, and Unions; Workers' Rights and Duties Within a Firm; Discrimination, Affirmative Action, and Reverse Discrimination; Accounting, Finance, Corporate Restructuring, and Ethical Investing; Professions in Business and Professions as Business; MORAL ISSUES IN INTERNATIONAL BUSINESS: The International Business System, Multinationals, and Morality; Corrupt Contexts, Cultural Diversity, and International Business; Famine, Natural Resources, and International Obligations. For anyone interested in domestic and international business ethics.
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338
S81

    Starting Your Own Business [Текст] : Expert advice from the U.S. Small Business Administration / Compiled by DR. G. Howard Poteet. - United States of America : McGraw-Hill, 1991. - 211 p. - Б. ц.

УДК

338

Кл.слова (ненормированные):
Computers -- Economics -- Expert advice from the U.S. Small Business Administration -- Management -- Marketing
Аннотация: Would you like to start up your own business and make it a success? This book can help you do that even if you do not have a backround in business or posses a degree in business administration. It will also help you if you do. You will find it useful because it is a compilation of publications by the Small Business Administration that cover succincity and precisely the nuts and bolts of starting a business. It provides practical help where the novice entepreneur most often needs it.
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338
T37
Terry, Dickey.
    The Basics of Budgeting: A practical Guide to Better Business [Текст] : Textbook / Dickey Terry. - Clifornia : Crisp Learning, 1992. - 139 p. - (A fifty-minutes series book). - ISBN 1-56052-134-1 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Management -- Marketing -- Philosophy -- Strategy -- The Basics of Budgeting
Аннотация: The Basics of Budgeting is for people who want better business planning owners, students, new analysts, and business veterans who want to sharpen planning skills. This is not the usual "budget book." It is not theoretical, and it is not an exhaustive text. Instead, it explain fundamental concepts in a way that is clear, practical and "street wise." The tips and techniques have been proven in actual companies in the real world. They really work.
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338
B63
Bixby, Michael B.
    The legal environment of business [Текст] / Caryn Beck-Dudley, Patrick J. Cihon. - United States of America : International Thomson Publishing, 1996. - 758 p. - ISBN 0-538-84484-1 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Mechanical -- The legal environment of business
Аннотация: Welcome to the study of legal issues in business. Just as business students must learn basic principles of accouting, marketing, economics, finance, management, statistics, and imformation sciences, The legal Environment of Business: A Practical Approach is designed ton provide students with fundamental knowledge concerning a series of critical legal and regulatory issues that affect business. Collectively, the authors of this book have taught law for thirty years and practiced law for twenty years. As a result, our book presents both practical (some would say "real world") and academic insights into the primary legal issues businesspersons need to understand. We believe The Legal Environment of Business ias a book students will read, uderstand, remember, enjoy, and, most importantly, use in their present or future careers.
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