Электронный каталог

338
A33
Alexander, Osterwalder, Yves Pigneur.
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 1st edition. - United States of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). - ISBN 978-0470876411 : 20198.30t. тг.

УДК

338

Кл.слова (ненормированные):
Business Model Generation -- Economics -- Management -- Marketing
Аннотация: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
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338
D31
DeGeorge
    Business Ethics [Текст] : Textbook / DeGeorge, 5th Edition. - United of America : Prentice Hall, 1999. - 626 p. - ISBN 0-13-079772-3; 978-0130-797728 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Banking -- Business Ethics -- Economic -- Finance -- Technology
Аннотация: This book provides comprehensive, integrated coverage of the entire field of business ethics. It begins with an overview of today's business scene, then explores the basic tools and techniques of ethical analysis and moral reasoning and shows how they apply to a wide range of issues in all areas of business — including marketing, finance, management, strategic planning, computer systems, etc. Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. Shows readers how to think through issues to conclusions -- presents both sides of an issue and shows how one can argue to a conclusion. Covers: MORAL REASONING IN BUSINESS: Conventional Morality and Ethical Relativism; Utility and Utilitarianism; Moral Duty, Rights, and Justice; Moral Responsibility, Virtue, and Moral Reasoning; MORAL ISSUES IN BUSINESS: Justice and Economic Systems; American Capitalism: Moral or Immoral?; Corporations and Morality; Safety, Risk, and Environmental Protection; Whistle Blowing; Marketing, Truth, and Advertising; Protecting Intellectual Property, Corporate Disclosure, and Insider Trading; Information Technology, Ethics, and Business; Workers, Rights: Employment, Wages, and Unions; Workers' Rights and Duties Within a Firm; Discrimination, Affirmative Action, and Reverse Discrimination; Accounting, Finance, Corporate Restructuring, and Ethical Investing; Professions in Business and Professions as Business; MORAL ISSUES IN INTERNATIONAL BUSINESS: The International Business System, Multinationals, and Morality; Corrupt Contexts, Cultural Diversity, and International Business; Famine, Natural Resources, and International Obligations. For anyone interested in domestic and international business ethics.
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338
J22
James, A. O'Brien
    Introduction to Information Systems in Business Management [Текст] : Textbook / A. O'Brien James, Subsequent Edition: Sixth edition. - United States of America : Richard d Irwin , 1991. - 608 p. - ISBN 978-0256088557 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Computer program -- Economics -- Introduction to Information Systems in Business Management -- Marketing -- Technology
Аннотация: This text is written as an introduction to information systems for business students. Thus, it uses a business management focus, which has been the primary reason for its success over five editions. Of course, like previous editions, the Sixth Edition is a major revision which provides up-to-date coverage that reflects the dynamic changes occuring in information systems technology, theory, and pedagogy. However, the text continues to have one ovveriding goal: to help business students become knowledgeable end users who will use information systems concepts and technology to solve business problems and pursue business opportunities.
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338
L50
Lehman, Carol M.
    Business communication [Текст] : Textbook / Debbie D. DuFrene, 12th ed. - United States of America : International Thomson Publishing, 1998. - 537 p. - ISBN 0-538-87520-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication -- Management -- Marketing -- Strategic Business Planning
Аннотация: Established as a clfssic and known for its strong theoretical base, this text maintained its relevance in the dynamic environment of contemprorary business! The hallmarks of each edition - impeccable research, comprehensive coverage, and excellent writing - are not only continued in this Twelth Edition, but improved upon. What's more, the authors brought a dynamic new focus to the text, one tat reflects the growing integration within the field of Business Communication. The Stratetegic Model for Communication teaches students how communication is influenced by dynamic by dynamic environmental forces!
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338
E23
Editors, of Inc. Magazine
    The Best of Inc.: Guide to Business Strategy [Текст] : Textbook / of Inc. Magazine Editors. - New York : Simon & Schuster, 1988. - 230 p. - ISBN 978-0134539782 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Guide to Business Strategy -- Management -- Marketing -- Servise Industry
Аннотация: This is just one of the rave reviews from readers of Inc., the fastest-growing business magazine. By delivering the best practical advice and most inspiring stories to entrepreneurs, owners, and managers of small and growing businesses, inc. wins its way into millions of hands each month. Now, the best of these articles have been gathered together in The Best of Inc. series.
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338
M44
McGuire, Joseph W.
    Business and Society [Текст] : Textbook / Joseph W. McGuire. - United States of America : McGraw-Hill Book Company, 1963. - 304 p. - ISBN 07-045097-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business and Society -- Economics -- Management -- Marketing
Аннотация: Previous literature in the field of corporate social responsibility investigates whether corporate social performance can be seen as a determinant of corporate social disclosure or, conversely, if corporate social disclosure is a determinant of corporate social performance. The aim of this paper is to join these two streams of research in a unique theoretical model, which can demonstrate that there is a mutual interaction between performance and disclosure. This can result, in the long run, in a virtuous circle where higher social performance generates future higher social disclosure and this determines higher future social performance and so on. An analytical model has been adopted to demonstrate the research hypothesis. Gathering data from the portfolios of the European Socially responsible funds (SRFs) listed on the Morningstar platform in 2010, the study analyzed 160 social reports published by 80 companies during 2008 and 2009. Findings, by demonstrating the non-one-way relationship between social performance and social disclosure, confirm the existence of a mutual influence between the results gained in different CSR areas and the capability to control and communicate such performance. In this way, the paper provides not only theoretical insights, but also practical implications for managers that are required to put in place responsive and effective initiatives towards the increasing pressure exerted by the internal and external environments in which they operate.
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338
B64
Black, Robert L. , Corley Robert N.
    The Legal Environment of Business [Текст] : Textbook / Robert L. , Corley Robert N. Black. - United States of America : McGRAW-HILL, 1973. - 645 p. - ISBN 0-07-013180-5 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Pol; Political -- The Legal Environment of Business
Аннотация: This third edition of The Legal Environment of Business extends the basic philosophy ans approach of the former editions, refined by a decade of experience. During the sixties the merits of a “traditional” course in business law versus an “environmental” one were widely discussed and debated. There was much disagreement even about how these courses basically differ, and, indeed, no unamity of viewpoint on that issue exists today. Our previous editions have reflected our position on the matter: that essentially a traditional course emphasizes private law, an environmental course public law and the regulation of business. In addition, we fell that macro law (the nature, formation, and application of law in general) should be stressed in the environmental approach, as contrasted with the traditional preoccupation with micro law (the detailed substantive rules in areas such as contracts, agency, and business organizations). At the same time, we believe that private law should not be ignored and that studentsshould be given at least an overview of its major areas. This edition continues to reflect these views.
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811.1
P33
Paul, LaREAU-EDWARD VOCKELL.
    The computer in the foreign Language curriculum [Текст] : Textbook / LaREAU-EDWARD VOCKELL Paul. - United States of America : Mitchell Publishing, 1989. - 189 p. - ISBN 0-394-39417-8 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Information Technology -- Telecommunications -- The computer in the foreign Language curriculum
Аннотация: The computer in the foreign Language curriculum is one in a series of books that deal with the integration of the use computer into specific methods areas. The other titles in this series, and their planned publication dates are: The computer in the English Curriculum.
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811.1
J78
Joshua, Dalzelle.
    Warship (Black Fleet Saga Book 1) [Текст] : Textbook. Book 1 / Dalzelle Joshua. - Poland : Monique Happy Editorial Services, 2015. - 310 p. - ISBN 978-1507587317 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Hard Science Fiction -- Space Marine Science -- Warship
Аннотация: 2015 Goodreads Choice Award Nominee for Best Science Fiction From Joshua Dalzelle, author of the bestselling "Omega Force” series, comes an all new vision of humanity's future. In the 25th century humans have conquered space. The advent of faster-than-light travel has opened up hundreds of habitable planets for colonization, and humans have exploited the virtually limitless space and resources for hundreds of years with impunity. So complacent have they become with the overabundance that armed conflict is a thing of the past, and their machines of war are obsolete and decrepit. What would happen if they were suddenly threatened by a terrifying new enemy? Would humanity fold and surrender, or would they return to their evolutionary roots and meet force with force? One ship—and one captain—will soon be faced with this very choice. Against incredible odds, Jackson Wolfe is determined to save humanity–and in the process, might end up saving himself.
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811.1
R12
Rachel, Bach.
    Fortune's Pawn [Текст]. Paradox Book 1 / Bach Rachel. - English Edition. - London : Orbit, 2013. - 354 p. - ISBN 978-0356-50235-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Fortune's Pawn -- Space Opera Science Fiction
Аннотация: A promising young mercenary's future gets thrown into jeopardy after a fateful encounter with an alien in the start to a propulsive space opera series perfect for fans of Firefly and Killjoys. "Devi is hands-down one of the best sci-fi heroines I've read in a long time." RT Book Reviews Devi Morris isn't your average mercenary. She has plans. Big ones. And a ton of ambition. It's a combination that's going to get her killed one day -- but not just yet. That is, until she just gets a job on a tiny trade ship with a nasty reputation for surprises. The Glorious Fool isn't misnamed: it likes to get into trouble, so much so that one year of security work under its captain is equal to five years everywhere else. With odds like that, Devi knows she's found the perfect way to get the jump on the next part of her Plan. But the Fool doesn't give up its secrets without a fight, and one year on this ship might be more than even Devi can handle.
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