This publication systematically reveals the basic concepts of agritourism and the marketing approach to managing rural hospitality as a form of business. Promising tourism forms in the counryside are presented, including a range of services that meet the needs of modern customers. The body of evidences, findings of marketing research reflect the practice of rural tourism development in Kazakhstan in modern conditions. The foreign experience as well as over a decade of experience of agri and rural tourism providers are summarized in a form of cases.
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