Электрондық каталог

Kumar, Satinder (Dr.).
    Digital Marketing Insights : учебник : учебное пособие / Satinder Kumar. - New Delhi : Associated Publishing Company, 2019 : Astral International Pvt. Ltd, 2019. - 185 с. : граф., табл. - ISBN 978-93-88982-08-5 : 39.500тг.
Перевод заглавия: Цифровой информационный маркетинг

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
DIGITAL, MARKETING, INSIGHTS
Аннотация: A comprehensive textbook covering foundational and advanced aspects of digital marketing. This edition includes current data, case studies, MCQs, and exercises, all delivered in lucid language for enhanced understanding. This book will benefit undergraduates, postgraduates, and professionals in commerce and management.
Доп.точки доступа:
Bansal, Manoj (Dr.)

Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

Brealey, Richard A.
    Principles of Corporate Finance : учебное пособие / Richard A. Brealey. - New York : McGraw Hill, 2023. - 986 с. - ISBN 978-1-265-07415-9 : 78.750тг.
Перевод заглавия: Принципы корпоративного финансирования

Рубрики: Финансы

Кл.слова (ненормированные):
CORPORATE, FINANCE
Аннотация: The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers. Looking at what financial managers do and why, the book aims to give readers a solid understanding of theory so that they know what questions to ask when times change and new problems need to be analyzed, eventually standing as a reference and a guide to help them make financial decisions, not just study them.
Доп.точки доступа:
Myers, Stewart C.
Allen, Franklin
Edmans, Alex

Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

О-91
Э 45
Элерс, Джастис П.
    Офтальмология : руководство / Джастис П. Элерс. - М. : МЕДпресс-информ, 2023. - 544 с. : il. - Пер. изд. : The Wills Eye Manual : Office and Emergency Room Diagnosis and Treatment of Eye Disease / P. Ehlers Justis, P. Shah Chirag. - ISBN 978-5-907504-74-5 : Б. ц.
перевод с анг.

УДК

617.7

~РУБ О-91

Рубрики: Медицина

Кл.слова (ненормированные):
Офтальмология
Аннотация: Книга «Офтальмология» представляет собой первое издание на русском языке известного руководства по офтальмологии госпиталя Wills, пользующегося заслуженной популярностью среди практикующих офтальмологов во всем мире. В работе над книгой принимали участие десятки ординаторов и ведущих офтальмологов Wills Eye Institute, которые позаботились о том, чтобы в текст руководства были включены наиболее современные стандарты оказания медицинской помощи.
Доп.точки доступа:
Шах, Чирэг П.
Justis, P. Ehlers
Chirag, P. Shah

Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

Jain, Kewal K.
    Textbook of Personalized Medicine : учебник / Kewal K. Jain. - 3rd ed. - Switzerland : Springer, 2021. - 744 p. - ISBN 978-3030620820 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
PERSONALIZED, MEDICINE
Аннотация: This book is for personalized medicine as a prescription of specific treatments and therapeutics best suited for an individual and considers genetic as well as environmental factors that influence responses to therapy. Best approaches are described for integration of all available technologies for optimizing the therapy of individual patients. This comprehensive third edition covers the latest advances in personalized medicine and several chapters are devoted to various specialties, particulary cancer which is the largest area of application. The book discusses the development of personalized medicine and various players in it such as companies, academic institutions, the government, and the public as the consumer of healthcare. Additionally, the roles of bioinformatics, electronic health records, and digital technologies for personalized medicine are discussed. Textbook of Personalized Medicine, 3rd Edition serves as a convenient source of informationfor students at many levels and in a wide range of fields, including physicians, scientists, and decision makers in the biopharmaceutical and healthcare industries.
Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

Pevsner, Jonathan.
    Bioinformatics and Functional Genomics : пособие. 1 vol. / Jonathan Pevsner. - Chichester, West Sussex : Wiley blackwell, 2015. - 586, [1] p. : il. - ISBN 978-1-118-58178-0 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BIOINFORMATICS, BIOINFORMATICS, GENOMICS
Аннотация: The book is complemented by lavish illustrations and more than 500 figures and tables - many newly-created for the third edition to enhance clarity and understanding. Each chapter includes learning objectives, a problem set, pitfalls section, boxes explaining key techniques and mathematics/statistics principles, a summary, recommended reading, and a list of freely available software. Readers may visit a related Web page for supplemental information such as PowerPoints and audiovisual files of lectures, and videocasts of how to perform many basic operations: wiley /go/pevsnerbioinformatics. Bioinformatics and Functional Genomics, Third Edition serves as an excellent single-source textbook for advanced undergraduate and beginning graduate-level courses in the biological sciences and computer sciences. It is also an indispensable resource for biologists in a broad variety of disciplines who use the tools of bioinformatics and genomics to study particular research problems; bioinformaticists and computer scientists who develop computer algorithms and databases; and medical researchers and clinicians who want to understand the genomic basis of viral, bacterial, parasitic, or other diseases.
Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

Pevsner, Jonathan.
    Bioinformatics and Functional Genomics : пособие. 2 vol. / Jonathan Pevsner. - 3rd ed. - Chichester, West Sussex : Wiley blackwell, 2015. - 1124 p. : il. - ISBN 978-1-118-58178-0 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BIOINFORMATICS, GENOMICS
Аннотация: The book is complemented by lavish illustrations and more than 500 figures and tables - many newly-created for the third edition to enhance clarity and understanding. Each chapter includes learning objectives, a problem set, pitfalls section, boxes explaining key techniques and mathematics/statistics principles, a summary, recommended reading, and a list of freely available software. Readers may visit a related Web page for supplemental information such as PowerPoints and audiovisual files of lectures, and videocasts of how to perform many basic operations: wiley /go/pevsnerbioinformatics. Bioinformatics and Functional Genomics, Third Edition serves as an excellent single-source textbook for advanced undergraduate and beginning graduate-level courses in the biological sciences and computer sciences. It is also an indispensable resource for biologists in a broad variety of disciplines who use the tools of bioinformatics and genomics to study particular research problems; bioinformaticists and computer scientists who develop computer algorithms and databases; and medical researchers and clinicians who want to understand the genomic basis of viral, bacterial, parasitic, or other diseases.
Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

Banerjee, Bratati.
    Mahajan'S Methods In Biostatistics For Medical Students And Research Workers : учебное пособие / Bratati Banerjee. - tenth ed. - India : Jaypee Brothers Medical Publishers , 978-93-5696-651-2. - 553, [2] p. : табл., il. - ISBN 978-93-5696-651-2 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BIOSTATISTICS
Аннотация: Mahajan’s Methods in Biostatistics for Medical Students and Research Workers is one of the bestselling Biostatistics books and a great asset for medical students, research worker, and medical teachers of all disciplines. This book is written in simple language, with complex statistical procedures are explained lucidly in this book .It is handy in size while including all principles of biostatistics in concise manner. Special feature of the tenth edition is that several new chapters have been added on statistical methods viz. Non-parametric tests, Predictive modelling, Analysis in Quantitative Medical Research, Analysis in Qualitative Medical Research, and Basics of Research Reporting. Some chapters have also been added on computer use for various purposes in research viz. Referencing in Research, Data Collection in Research, and Biostatistics Analysis
Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

    Texbook of Patient Safety and Clinical Risk Management / L Donaldson, W Ricciardi, S Sheridan , Riccardo Tartaglia. - Italia : Springer, 2021. - 496 p. - (Fondazione Italia in salute). - ISBN 978-3-030-59403-9 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
Clinical -- Медицина
Доп.точки доступа:
Donaldson, Liam
Ricciardi, Walter
Sheridan , Susan
Tartaglia, Riccardo

Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

    Patient safety assessment manual : Second edition. - [S. l.] : World Health Organization, 2016. - 232 p. - (Regional Office for the Eastern Mediterranean). - ISBN 978-92-9022-119-7 : Б. ц.

Рубрики: Медицина

Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

Petersen, Alan.
    Digital Health and Technological Promise: A Sociological Inquiry : учебное пособие / Alan Petersen. - New York and London : Routledge Tayylor& Francis Group, 2019. - 143 p. - ISBN 978-1-138-70967-6 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
MEDICAL, DIGITAL HEALTH
Аннотация: What is ‘digital health’? And what are its implications for medicine and healthcare, and for individual citizens and society? Digital health is of growing interest to policymakers, clinicians and businesses. It is underpinned by promise and optimism, with predictions that digital technologies and related innovations will soon ‘transform’ medicine and healthcare, and enable individuals to better manage their own health and risk and to receive a more ‘personalized’ treatment and care. Offering a sociological perspective, this book critically examines the dimensions and implications of digital health, a term that is often ill defined, but signifies the promise of technology to ‘empower’ individuals and improve their lives as well as generating efficiencies and wealth. The chapters explore relevant sociological concepts and theories; changing conceptions of the self, evident in citizens’ growing use of wearables, online behaviours and patient activism; changes in medical practices, especially precision (or personalized) medicine and growing reliance on big data and algorithm-driven decisions; the character of the digital healthcare economy; and the perils of digital health.
Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)