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    АССА Управление Эффективностью Бизнеса [Текст] : Учебник. - Великобритания : ATC International, 2019. - 576 c. - Б. ц.

Кл.слова (ненормированные):
АССА: Управление Эффективностью Бизнеса -- Бюджетирование -- Информационные системы -- Управленческий учет
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподавания в учебных классах.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

АССА Управление Эффективностью Бизнеса [Текст] : Учебник, 2019. - 576 c.

6861.

АССА Управление Эффективностью Бизнеса [Текст] : Учебник, 2019. - 576 c.




    АССА Управление Эффективностью Бизнеса [Текст] : Учебник. - Великобритания : ATC International, 2019. - 576 c. - Б. ц.

Кл.слова (ненормированные):
АССА: Управление Эффективностью Бизнеса -- Бюджетирование -- Информационные системы -- Управленческий учет
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподавания в учебных классах.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)



    АССА Управление Эффективностью Бизнеса [Текст] : Задачник. - Великобритания : ATC International, 2019. - 485 c. - Б. ц.

Кл.слова (ненормированные):
АССА: Управление Эффективностью Бизнеса -- Инвестиции -- Информационные системы -- Управленческий учет
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподавания в учебных классах.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

АССА Управление Эффективностью Бизнеса [Текст] : Задачник, 2019. - 485 c.

6862.

АССА Управление Эффективностью Бизнеса [Текст] : Задачник, 2019. - 485 c.




    АССА Управление Эффективностью Бизнеса [Текст] : Задачник. - Великобритания : ATC International, 2019. - 485 c. - Б. ц.

Кл.слова (ненормированные):
АССА: Управление Эффективностью Бизнеса -- Инвестиции -- Информационные системы -- Управленческий учет
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподавания в учебных классах.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)



    АССА Финансовая отчетность [Текст] : Задачник. - Великобритания : Kaplan Financial Limited, 2019. - 468 c. - ISBN 978-1-78740-413-7 : Б. ц.

Кл.слова (ненормированные):
АССА: Финансовая отчетность -- Инвестиции -- Информационные системы -- Международные стандарты учета и финансовой отчетности
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, однововременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподавания в учебных классах.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

АССА Финансовая отчетность [Текст] : Задачник, 2019. - 468 c.

6863.

АССА Финансовая отчетность [Текст] : Задачник, 2019. - 468 c.




    АССА Финансовая отчетность [Текст] : Задачник. - Великобритания : Kaplan Financial Limited, 2019. - 468 c. - ISBN 978-1-78740-413-7 : Б. ц.

Кл.слова (ненормированные):
АССА: Финансовая отчетность -- Инвестиции -- Информационные системы -- Международные стандарты учета и финансовой отчетности
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, однововременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподавания в учебных классах.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)



    АССА Финансовый Менеджмент [Текст] : Учебник. - Великобритания : ATC International, 2019. - 742 c. - Б. ц.

Кл.слова (ненормированные):
АССА: Финансовый Менеджмент -- Налогообложение -- Стратегия -- Управление
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподования в учебных классах.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

АССА Финансовый Менеджмент [Текст] : Учебник, 2019. - 742 c.

6864.

АССА Финансовый Менеджмент [Текст] : Учебник, 2019. - 742 c.




    АССА Финансовый Менеджмент [Текст] : Учебник. - Великобритания : ATC International, 2019. - 742 c. - Б. ц.

Кл.слова (ненормированные):
АССА: Финансовый Менеджмент -- Налогообложение -- Стратегия -- Управление
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподования в учебных классах.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

316. 46
N26

Nathan, Bond.
    The Power of Teacher Leaders: Their Roles, Influence, and Impact [Текст] : Textbook / Edited by Nathan Bond, 2nd Edition. - New York : Routledge, 2022. - 294 p. - ISBN 978-0367643256 : 46670.00 тг.
Перевод заглавия: Сила лидеров-учителей: их роль, влияние и воздействие
УДК

Рубрики: Лидерство

Кл.слова (ненормированные):
Leadership -- Managerial -- Organization -- The Power of Teacher Leaders -- ЛИДЕРСТВО
Аннотация: Now in its second edition, The Power of Teacher Leaders, copublished by Routledge and Kappa Delta Pi,serves as a resource for understanding the varied ways that teacher leaders foster positive change in their schools, profession, and communities. By definition, teacher leaders are teachers who stay in the classroom, maintaining their commitment to teaching students while assuming informal and formal leadership positions beyond the classroom. It is that commitment to teaching and their desire to improve student learning that motivate them to become teacher leaders. Written by researchers and teacher leaders, each chapter describes a particular way that teachers are leading, connects to the relevant scholarly literature, and assesses the impact of the teacher leaders on students and communities. The second edition features new chapters on less common and unresearched teacher leadership roles, informal teacher leadership, and teacher leaders as social justice advocates. This edited collection shows how teacher leaders play an important role in the improvement of student learning, teacher professional development, and school and community climate.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

Nathan, Bond. The Power of Teacher Leaders: Their Roles, Influence, and Impact [Текст] : Textbook / Edited by Nathan Bond, 2022. - 294 p.

6865.

Nathan, Bond. The Power of Teacher Leaders: Their Roles, Influence, and Impact [Текст] : Textbook / Edited by Nathan Bond, 2022. - 294 p.


316. 46
N26

Nathan, Bond.
    The Power of Teacher Leaders: Their Roles, Influence, and Impact [Текст] : Textbook / Edited by Nathan Bond, 2nd Edition. - New York : Routledge, 2022. - 294 p. - ISBN 978-0367643256 : 46670.00 тг.
Перевод заглавия: Сила лидеров-учителей: их роль, влияние и воздействие
УДК

Рубрики: Лидерство

Кл.слова (ненормированные):
Leadership -- Managerial -- Organization -- The Power of Teacher Leaders -- ЛИДЕРСТВО
Аннотация: Now in its second edition, The Power of Teacher Leaders, copublished by Routledge and Kappa Delta Pi,serves as a resource for understanding the varied ways that teacher leaders foster positive change in their schools, profession, and communities. By definition, teacher leaders are teachers who stay in the classroom, maintaining their commitment to teaching students while assuming informal and formal leadership positions beyond the classroom. It is that commitment to teaching and their desire to improve student learning that motivate them to become teacher leaders. Written by researchers and teacher leaders, each chapter describes a particular way that teachers are leading, connects to the relevant scholarly literature, and assesses the impact of the teacher leaders on students and communities. The second edition features new chapters on less common and unresearched teacher leadership roles, informal teacher leadership, and teacher leaders as social justice advocates. This edited collection shows how teacher leaders play an important role in the improvement of student learning, teacher professional development, and school and community climate.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)


Richard, N. Bolles, Katharine Brooks EdD
    What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success [Текст] : Textbook / N. Bolles, Katharine Brooks EdD Richard. - United States America : Ten Speed Press, 2020. - 352 p. - ISBN 978-1-984-85786-6 : 20616-96тг., 20616.96 тг.

Кл.слова (ненормированные):
Business -- Economics -- Organization -- What Color Is Your Parachute? 2021
Аннотация: With timeless advice, up-to-the-minute insights, and more than ten million copies sold over fifty years, the world’s most popular and best-selling career guide is fully revised and expanded for 2021. In today’s challenging job-market, as recent grads face a shifting economic landscape and seek work that pays and inspires, as workers are laid off mid-career, and as people search for an inspiring work-life change, the time-tested advice of What Color Is Your Parachute? is needed more than ever. This completely updated edition features the latest resources, strategies, and perspectives on today’s job market, revealing surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results. This practical manual has been fully revised for 2021 by Vanderbilt University Career Center Director Katharine Brooks, EdD, with modern advice on the job hunt strategies that are working today, such as building an online resume, making the most of social media tools to network effectively, interviewing virtually with confidence, and negotiating the best salary possible. At its core is Richard N. Bolles’s famed Flower Exercise, a unique self-inventory that helps you design your career—and your life—around your key passions, transferable skills, traits, and more. With the unique and authoritative guidance of What Color Is Your Parachute?, job-hunters and career changers will have all the tools they need to discover—and land—their dream job.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

Richard, N. Bolles, Katharine Brooks EdD What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success [Текст] : Textbook / N. Bolles, Katharine Brooks EdD Richard, 2020. - 352 p.

6866.

Richard, N. Bolles, Katharine Brooks EdD What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success [Текст] : Textbook / N. Bolles, Katharine Brooks EdD Richard, 2020. - 352 p.



Richard, N. Bolles, Katharine Brooks EdD
    What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success [Текст] : Textbook / N. Bolles, Katharine Brooks EdD Richard. - United States America : Ten Speed Press, 2020. - 352 p. - ISBN 978-1-984-85786-6 : 20616-96тг., 20616.96 тг.

Кл.слова (ненормированные):
Business -- Economics -- Organization -- What Color Is Your Parachute? 2021
Аннотация: With timeless advice, up-to-the-minute insights, and more than ten million copies sold over fifty years, the world’s most popular and best-selling career guide is fully revised and expanded for 2021. In today’s challenging job-market, as recent grads face a shifting economic landscape and seek work that pays and inspires, as workers are laid off mid-career, and as people search for an inspiring work-life change, the time-tested advice of What Color Is Your Parachute? is needed more than ever. This completely updated edition features the latest resources, strategies, and perspectives on today’s job market, revealing surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results. This practical manual has been fully revised for 2021 by Vanderbilt University Career Center Director Katharine Brooks, EdD, with modern advice on the job hunt strategies that are working today, such as building an online resume, making the most of social media tools to network effectively, interviewing virtually with confidence, and negotiating the best salary possible. At its core is Richard N. Bolles’s famed Flower Exercise, a unique self-inventory that helps you design your career—and your life—around your key passions, transferable skills, traits, and more. With the unique and authoritative guidance of What Color Is Your Parachute?, job-hunters and career changers will have all the tools they need to discover—and land—their dream job.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

33
R66

Roobins , Stephen
    Organizational Behavior : Updated eighteenth edition / Robbins, Timothy Judge Stephen, Updated 18e, Global Edition. - United States America : Pearson, 2022. - 780 p. - ISBN 978-1-292-40306-9 : 75323-27тг., 75323.27 тг.
УДК

Рубрики: Менеджмент

Кл.слова (ненормированные):
Economics -- Management -- Organizational Behavior -- PSYCHOLOGY -- Social Media
Аннотация: Help studentsbetter understand their behavioral and interpersonal skills Longconsidered the standard for all organizational behavior textbooks, OrganizationalBehavior provides the research you want, in the language yourstudents understand. This text continues its tradition of making current,relevant research come alive for readers. The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins’stextbooks have educated millions of students and have been translated intotwenty languages ― and it’s because of a commitment that provides the kind ofengaging, cutting-edge material that helps students understand and connect withorganizational behavior.
Доп.точки доступа:
Judge , Timothy A.

Экземпляры всего: 2
ХР (1), СФ (1)
Свободны: ХР (1), СФ (1)

Roobins , Stephen Organizational Behavior [Текст] : Updated eighteenth edition / Robbins, Timothy Judge Stephen, 2022. - 780 p.

6867.

Roobins , Stephen Organizational Behavior [Текст] : Updated eighteenth edition / Robbins, Timothy Judge Stephen, 2022. - 780 p.


33
R66

Roobins , Stephen
    Organizational Behavior : Updated eighteenth edition / Robbins, Timothy Judge Stephen, Updated 18e, Global Edition. - United States America : Pearson, 2022. - 780 p. - ISBN 978-1-292-40306-9 : 75323-27тг., 75323.27 тг.
УДК

Рубрики: Менеджмент

Кл.слова (ненормированные):
Economics -- Management -- Organizational Behavior -- PSYCHOLOGY -- Social Media
Аннотация: Help studentsbetter understand their behavioral and interpersonal skills Longconsidered the standard for all organizational behavior textbooks, OrganizationalBehavior provides the research you want, in the language yourstudents understand. This text continues its tradition of making current,relevant research come alive for readers. The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins’stextbooks have educated millions of students and have been translated intotwenty languages ― and it’s because of a commitment that provides the kind ofengaging, cutting-edge material that helps students understand and connect withorganizational behavior.
Доп.точки доступа:
Judge , Timothy A.

Экземпляры всего: 2
ХР (1), СФ (1)
Свободны: ХР (1), СФ (1)

316
J72

Joe, D. Nichols
    Teachers as Servant Leaders [Текст] : Textbook / D. Nichols Joe, Kindle Edition. - New York : Rowman & Littlefield Publishers, 2010. - 134 p. - ISBN 978-1-4422-0452-2 : 40830.00 тг.
УДК

Рубрики: Лидерство

Кл.слова (ненормированные):
Administration -- Leadership -- Professional Development -- Teachers as Servant Leaders
Аннотация: In today's political environment with the emphasis on testing, standards, and accountability, teachers can easily feel frustrated by the amount of time and resources left over for teaching_for guiding students not only in academics but also in character education. Educators can find themselves losing focus of what initially inspired them to teach. Teachers as Servant Leaders provides pre-service teachers and those currently in the profession with a renewed perspective of not just being a content expert or classroom/behavioral manager, but leaders within their own classrooms, school buildings, and local communities. Building on Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness by Robert Greenleaf, this book applies the concept of servant leadership to the classroom teacher where the focus is on service to students, parents, colleagues, the school and community.
Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)

Joe, D. Nichols Teachers as Servant Leaders [Текст] : Textbook / D. Nichols Joe, 2010. - 134 p.

6868.

Joe, D. Nichols Teachers as Servant Leaders [Текст] : Textbook / D. Nichols Joe, 2010. - 134 p.


316
J72

Joe, D. Nichols
    Teachers as Servant Leaders [Текст] : Textbook / D. Nichols Joe, Kindle Edition. - New York : Rowman & Littlefield Publishers, 2010. - 134 p. - ISBN 978-1-4422-0452-2 : 40830.00 тг.
УДК

Рубрики: Лидерство

Кл.слова (ненормированные):
Administration -- Leadership -- Professional Development -- Teachers as Servant Leaders
Аннотация: In today's political environment with the emphasis on testing, standards, and accountability, teachers can easily feel frustrated by the amount of time and resources left over for teaching_for guiding students not only in academics but also in character education. Educators can find themselves losing focus of what initially inspired them to teach. Teachers as Servant Leaders provides pre-service teachers and those currently in the profession with a renewed perspective of not just being a content expert or classroom/behavioral manager, but leaders within their own classrooms, school buildings, and local communities. Building on Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness by Robert Greenleaf, this book applies the concept of servant leadership to the classroom teacher where the focus is on service to students, parents, colleagues, the school and community.
Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)

316. 46
D18

Daniel, R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite
    The Teacher Leader: Core Competencies and Strategies for Effective Leadership [Текст] : Textbook / R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite Daniel. - London : Rowman & Littlefield Publishers, 2014. - 212 p. - (The Concordia University Leadership Series). - ISBN 978-1-4758-0745-5 : 58350.00 тг.
Перевод заглавия: Лидер-преподаватель: основные компетенции и стратегии эффективного лидерства
УДК

Рубрики: Лидерство

Кл.слова (ненормированные):
Education Theory -- Educational Certification & Development -- Instruction Methods -- Leadership -- Strategy -- The Teacher Leader
Аннотация: This CHOICE award-winning author has teamed up with a national school resource expert to write a comprehensive book on teacher leaders. Everything you need to know regarding the leadership role of teacher leaders in school improvement, managing change and improving learning are covered. The book starts by reviewing some original research on the role of teacher leaders in schools and then addresses the skill sets needed by teacher leaders: state and federal frameworks, coaching for effective instruction, selecting and mentoring, managing change, managing resources for student learning, and school improvement. Features: A comprehensive book covering all aspects of teacher leaders including original research on the role of teacher leaders Each chapter objectives are aligned with the new ELCC, ISLCC, TLEC and InTASC standards on accreditation Many federal and various state data sources are included Each chapter contains a comprehensive case study and exercises for practical application Provides a blend of academic, theory and practical perspectives on how to implement and execute change Several handy resources are included in the appendices
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

Daniel, R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite The Teacher Leader: Core Competencies and Strategies for Effective Leadership [Текст] : Textbook / R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite Daniel, 2014. - 212 p.

6869.

Daniel, R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite The Teacher Leader: Core Competencies and Strategies for Effective Leadership [Текст] : Textbook / R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite Daniel, 2014. - 212 p.


316. 46
D18

Daniel, R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite
    The Teacher Leader: Core Competencies and Strategies for Effective Leadership [Текст] : Textbook / R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite Daniel. - London : Rowman & Littlefield Publishers, 2014. - 212 p. - (The Concordia University Leadership Series). - ISBN 978-1-4758-0745-5 : 58350.00 тг.
Перевод заглавия: Лидер-преподаватель: основные компетенции и стратегии эффективного лидерства
УДК

Рубрики: Лидерство

Кл.слова (ненормированные):
Education Theory -- Educational Certification & Development -- Instruction Methods -- Leadership -- Strategy -- The Teacher Leader
Аннотация: This CHOICE award-winning author has teamed up with a national school resource expert to write a comprehensive book on teacher leaders. Everything you need to know regarding the leadership role of teacher leaders in school improvement, managing change and improving learning are covered. The book starts by reviewing some original research on the role of teacher leaders in schools and then addresses the skill sets needed by teacher leaders: state and federal frameworks, coaching for effective instruction, selecting and mentoring, managing change, managing resources for student learning, and school improvement. Features: A comprehensive book covering all aspects of teacher leaders including original research on the role of teacher leaders Each chapter objectives are aligned with the new ELCC, ISLCC, TLEC and InTASC standards on accreditation Many federal and various state data sources are included Each chapter contains a comprehensive case study and exercises for practical application Provides a blend of academic, theory and practical perspectives on how to implement and execute change Several handy resources are included in the appendices
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)


Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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Dave, Chaffey, Fiona Ellis-Chadwick. Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 2022. - 560 p.

6870.

Dave, Chaffey, Fiona Ellis-Chadwick. Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 2022. - 560 p.



Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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