Электронный каталог

657
S 91 us
Subramanyam, K. R.
    Financial Statement Analysis [Электронный ресурс] / K. R. Subramanyam, J. J. Wild. - 10th ed. - [S. l.] : McGraw-Hill, 2009. - 784 p. - ISBN 978-0-07-337943-2 : Б. ц.

УДК

657

Кл.слова (ненормированные):
Financial Statement Analysis -- Financial Analysis -- Бухгалтерский учет -- Subramanyam K. R.
Аннотация: Financial Statement Analysis, 10e, emphasizes effective business analysis and decision making by analysts, investors, managers, and other stakeholders of the company. It continues to set the standard in showing students the keys to effective financial statement analysis. The textbook is set up in a three part framework which makes this textbook one of the best selling books in the market. It begins with an overview (chapters 1-2), followed by accounting analysis (chapters 3-6) and then financial analysis (chapters 7-12). The book presents a balanced view of analysis, including both equity and credit analysis, and both cash-based and earnings-based valuation models. The tenth edition is aimed at accounting and finance classes, and the professional audience as it shows the relevance of financial statement analysis to all business decision makers.
Доп.точки доступа:
Wild, J.J.

Свободных экз. нет

Edward, Cartwright.
    Behavioral Economics [Текст] : Textbook / Cartwright Edward, 3rd edition. - New York : Routledge, 2018. - 556 556 p. - ISBN 978-1-13809711-7 : 36280.00t. тг.

Кл.слова (ненормированные):
Behavioral Economics -- Neuroeconomics -- Policy -- Social media
Аннотация: Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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Erik, W. Larson, Clifford F. Gray
    Project Management: The Managerial Process [Текст] : Textbook / W. Larson, Clifford F. Gray Erik, 8th edition. - New York : McGraw-Hill Education, 2020. - 682 p. - (ISE HED IRWIN OPERATIONS/DEC SCIENCES). - ISBN 978-1-260-57043-4 : 45190.79 тг.

Кл.слова (ненормированные):
Business Management -- Business Project Management -- Economics -- ISE Project Management
Аннотация: Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more importantly, on why it works. It’s not intended to specialize by industry type or project scope, rather it is written for the individual who will be required to manage a variety of projects in a variety of organizational settings. 8e was written for a broad range of audiences including, project managers, students, analysts and Project Management Institute Members preparing for certification exams. The digital component, Connect, now has enhanced algorithmic problems, Application Based Activities, SmartBook 2.0 and Practice Operations, a game-based 3D operations management simulation.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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Menon, Sudheer.
    Contemporary Research in Bioinformatics : научная / Sudheer Menon. - India : Penci, 2023. - 172 p. - ISBN 978-93-5883-906-7 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BIOINFORMATICS
Аннотация: Contemporary Research in Bioinformatics"" is a comprehensive exploration of the dynamic field that lies at the intersection of biology, data science, and computation. This book serves as a roadmap for readers to navigate the evolving landscapes of genomics, transcriptomics, proteomics, structural biology, machine learning, and more. In an age where the deluge of biological data presents both opportunities and challenges, bioinformatics emerges as the guiding light that empowers us to decipher the complexities of life. This book is designed to cater to a diverse audience, including researchers, students, educators, and professionals seeking to gain a deeper understanding of bioinformatics and its pivotal role in shaping modern biology and healthcare
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