Edward, Cartwright.
Behavioral Economics [Текст] : Textbook /
Cartwright Edward, 3rd edition. - New York : Routledge, 2018. - 556
556 p. -
ISBN 978-1-13809711-7 : 36280.00t. тг.
Кл.слова (ненормированные):
Behavioral Economics --
Neuroeconomics --
Policy --
Social media
Аннотация: Over the last few decades behavioral economics
has revolutionized the discipline. It has done so by putting the
human back into economics, by recognizing that people sometimes
make mistakes, care about others and are generally not as cold and
calculating as economists have traditionally assumed. The results
have been exciting and fascinating, and have fundamentally changed
the way we look at economic behavior. This textbook introduces all
the key results and insights of behavioral economics to a student
audience. Ideas such as mental accounting, prospect theory, present
bias, inequality aversion and learning are explained in detail.
These ideas are also applied in diverse settings such as auctions,
stock market crashes, charitable donations and health care, to show
why behavioral economics is crucial to understanding the world
around us. Consideration is also given to what makes people happy,
and how we can potentially nudge people to be happier. This new
edition contains expanded and updated coverage of contract theory,
bargaining in the family, time and risk, and stochastic reference
points, among other topics, to ensure that readers are kept up to
speed with this fast-paced field. The companion website is also
updated with a range of new questions and worked examples. This
book remains the ideal introduction to behavioral economics for
advanced undergraduate and graduate students.
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