Электронный каталог

David, J. Bland, Alexander Osterwalder
    Testing Business Ideas: A Field Guide for Rapid Experimentation [Текст] : Textbook / J. Bland, Alexander Osterwalder David, 1st edition. - Great Britain : ‎Wiley, 2019. - 368 p. - (The Strategyzer Series). - ISBN 978-1119551447 : 21840.12 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Leadership & Motivation -- Systems & Planning -- Testing Business Ideas
Аннотация: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Экземпляры всего: 2
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 320 p. - (The Strategyzer Series). - The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.". - ISBN 978-1-118-96805-5 : 23520.00 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

811.1
P83
Poonam, Sharma.
    The Harvard Entrepreneurs Club Guide to Starting Your Own Business [Текст] / Poonam Sharma with chapters contributed by Ngina Duckett... - United States of America : Wiley, 1999. - 257 p. - ISBN 0-471-32628-3 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Entrepreneurship -- Management -- Small Business -- The Harvard Entrepreneurs Club Guide to Starting Your Own Business
Аннотация: You're not alone. All across the country, more and more students are seeking advice on starting their own businesses. The entrepreneurial spirit is thriving at Harvard, where many students, past and present, have become succesful business owners - even founders of Fortune 500 companies. Now, some of the bright minds of the Harverd Enterpreneurs Club, a recognized student organization of Harvard College, have compiled their business knowledge and experience into one comprehensive manual to aid students in making their entrepreneurial dreams come true. This professional and practical guide will take you step by step through the process of starting and maintaining a business. Poonam Sharma and fellow members of the Club have tailored this useful resource to the unique issues and obstacles that students will bface. You'll receive invalable advice on formulating a business plan, advertising, legal protection, business ethics, and much more.
Экземпляры всего: 1
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 290 p. - (The Strategyzer Series). - ISBN 978-1-118-96805-5 : 20227.20 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)