Dave, Chaffey, Fiona Ellis-Chadwick.
Digital Marketing: Strategy, implementation and
practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave,
8th Edition. - Great Britain : Pearson, 2022. - 560 p. -
ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.
Кл.слова (ненормированные):
Digital Marketing --
Economics --
Retailing Industry --
Strategy
Аннотация: Discover more about effective Digital Marketing
strategies and practices, and expand your knowledge of the field,
learning from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text, providing
you with the most comprehensive guide to the strategies,
techniques, and online trends that have transformed the way
companies communicate with their consumer audiences today. The
text, known for its clear structure and accessible content, offers
you valuable insight into the main principles and aspects of
Digital Marketing. The eighth edition has been comprehensively
updated to help you learn more about the success factors of a
digital marketing strategy, using key techniques in the area,
including search, social media and content marketing, conversion
optimisation, and marketing automation. It also introduces
increased data-driven marketing techniques with many new examples
covering digital analytics, artificial intelligence, and machine
learning. This latest edition also links marketing theory with
practical business experience to help you understand digital
marketing in the real world through case studies from
market-leading and cutting-edge companies such as ASOS, Spotify,
and L'Oreal. Many useful features include self-assessment exercises
and discussion questions to self-test your knowledge and
understanding of the topics. With the 'Essential Digital Skills'
boxes guiding you into developing key skills you will later need in
the workplace, this leading textbook is a must-have guide for
students and professionals.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)
