Электронный каталог

339.13
C 31 us
Cateora, Philip R.
    International Marketing [Электронный ресурс] / Philip R. Cateora, John Graham, Mary C. Gilly. - 15th ed. - [S. l.] : McGraw-Hill Higher Education, 2010. - 659 p. - ISBN 978-0-07-352994-3 : Б. ц.

УДК

339.13

Кл.слова (ненормированные):
Marketing -- Export marketing -- International business enterprieses -- International Marketing
Аннотация: Cateora and Graham''s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Доп.точки доступа:
Graham, John
Gilly, Mary C.

Свободных экз. нет

811.1
H66
Hill, Charles W. L.
    International Business. Competing in the Global Marketplace [Текст] : Textbook / Charles W. L. Hill. - New York : Irwin/McGraw-Hill , 2010. - 768 p. - ISBN 978-0-07-122083-6 : 16263-00t.тг.

УДК

811.1

Кл.слова (ненормированные):
Economics -- International Business -- Management -- Marketing
Аннотация: Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
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811.1
J74
John, D. Daniels, Lee H. Radebaugh
    International Business [Текст] : Textbook / D. Daniels, Lee H. Radebaugh John, 6th Edition. - Canada : Addison Wesley Longman Publishing Co, 1991. - 752 p. - ISBN 978-0201571004 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Finance -- International Business -- Management -- Marketing -- Strategy
Аннотация: International business can be defined as the study of multinational companies.[citation needed] One of the first scholars to engage in developing a theory of multinational companies was Stephen Hymer. Throughout his academic life he developed theories that sought to explain foreign direct investment and why firms become multinational. There were three phases in Hymer's work. The first phase was his dissertation in 1960 called the International Operations of National Firms. In this thesis, Hymer departs from neoclassical theory and opens up a new area of international production. At first Hymer started analyzing neoclassical theory and the financial investment wherein the main reason for capital movement is difference in interest rates. Then he started analyzing the characteristics of foreign investment by large companies for production and direct business purposes, calling this Foreign Direct Investment. By analyzing the two types of investments Hymer distinguished financial investment from direct investment. The main distinguishing feature was control. Where in portfolio investment is a more passive approach, and the main purpose is financial gain, with foreign direct investment a firm has control over the operations abroad. So the traditional theory of investment based on differential interest rates does not explain the motivations for FDI.
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811.1
J74
John, D. Blackburn
    The Legal Environment of Business [Текст] : Textbook / D. Blackburn John, 4th ed. - United States of America : R.R.Donnelley & Sons Company, 1991. - 800 p. - ISBN 0-256-08023-2 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Corporate Law -- International Business -- law -- Management -- The Legal Environment of Business
Аннотация: This edition fills the need for quality teaching material for the legal environment of business course. It combines highly readable text with interesting cases suitable for business students. Developments since publication of the last edition require revision of the text. To cite just one example, discussion of the Americans with Disabilities Act now appears in the chapter on equal employment opportunity law. Other chapters are also up to date.
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811.1
D18
Daniels, John D., Ogram Ernest W. Jr., Radebaugh Lee H.
    International Business: Environments and Operations [Текст] / John D., Ogram Ernest W. Jr., Radebaugh Lee H. Daniels, Second Edition. - USA : Addison-Wesley Publishing Company, 1979. - 577 p. - ISBN 0-201-01395-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Marketing -- Political
Аннотация: What should be taught in a first course in international business when some of the students will thereafter have little or no direct classroom exposure to the subject and others will use this first course as background for more specialized studies in the area? This is the major question that guided us in the development of both the first and second editions of this textbook.
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334.7
B18
Ball, Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S.
    International Business: The Challenge of Global Competition [Текст] : Textbook / Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S. Ball, Eighth Edition. - New York : McGraw-Hill Higher Education, 2002. - 710 p. - ISBN 0-07-235676-6 : 5800.00t. тг.

УДК

334.7

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Management -- Marketing
Аннотация: International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.
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811.1
A58
Anis, A. Dani, Caroline Moser
    Assets, Livelihoods, and Social Policy (New Frontiers of Social Policy) [Текст] : Textbook / A. Dani, Caroline Moser Anis, Illustrated Edition. - Washington : World Bank Publications, 2008. - 360 360 p. - ISBN 978-0821369951 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Assets, Livelihoods, and Social Policy -- Economics -- International Business -- Policy -- Relations
Аннотация: Given the lack of adequate universal social welfare for those unable to find jobs in the salaried formal sector, the livelihoods and well-being of most poor people depends heavily on their asset base. This includes their ability to access and accumulate assets, obtain decent returns from these assets, and use their asset base to manage risks. 'Assets, Livelihoods, and Social Policy' discusses the diverse strategies adopted by people in different contexts to accumulate assets through migration, housing investments, natural resources management, and informal businesses. An asset-based social policy can strengthen asset accumulation strategies as well as help the poor overcome the constraints of unfavorable institutional environments.
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811.1
V79
Vivek, Jain.
    Review of Preventive & Social Medicine: Including Biostatistics [Текст] : Textbook / Jain Vivek, 11th Revised edition. - London : Jaypee Brothers Medical Publishers , 2019. - 900 p. - ISBN 978-9352709366 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Epidemiology -- International Business -- Medicine -- Review of Preventive & Social Medicine
Аннотация: Thoroughly revised and updated, this new edition includes recent questions, controversial questions, concept-based questions and image-based questions. New to this edition are: 130+ images, flowcharts, and diagrams. Key revision point boxes for each topic for "must-know" MCQ facts. Updated concepts: evidence-based medicine, meta-analysis, and systematic reviews. Updated compilations of rural health and public health statistics.
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