Электронный каталог

Edward, Cartwright.
    Behavioral Economics [Текст] : Textbook / Cartwright Edward, 3rd edition. - New York : Routledge, 2018. - 556 556 p. - ISBN 978-1-13809711-7 : 36280.00t. тг.

Кл.слова (ненормированные):
Behavioral Economics -- Neuroeconomics -- Policy -- Social media
Аннотация: Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
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Lynn, Van der Wagen, Lauren White.
    Event Management: For Tourism, Cultural, Business and Sporting Events [Текст] : Textbook / Van der Wagen, Lauren White Lynn, 5th edition. - Australia : Cengage Learning Australia, 2018. - 544 p. - ISBN 978-0170394451 : 127000.00t. тг.

Кл.слова (ненормированные):
Business -- Event Management -- Servise Industry -- Tourism
Аннотация: Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
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316. 46
N26
Nathan, Bond.
    The Power of Teacher Leaders: Their Roles, Influence, and Impact [Текст] : Textbook / Edited by Nathan Bond, 2nd Edition. - New York : Routledge, 2022. - 294 p. - ISBN 978-0367643256 : 46670.00 тг.
Перевод заглавия: Сила лидеров-учителей: их роль, влияние и воздействие

УДК

316. 46

Рубрики: Лидерство

Кл.слова (ненормированные):
Leadership -- Managerial -- Organization -- The Power of Teacher Leaders -- ЛИДЕРСТВО
Аннотация: Now in its second edition, The Power of Teacher Leaders, copublished by Routledge and Kappa Delta Pi,serves as a resource for understanding the varied ways that teacher leaders foster positive change in their schools, profession, and communities. By definition, teacher leaders are teachers who stay in the classroom, maintaining their commitment to teaching students while assuming informal and formal leadership positions beyond the classroom. It is that commitment to teaching and their desire to improve student learning that motivate them to become teacher leaders. Written by researchers and teacher leaders, each chapter describes a particular way that teachers are leading, connects to the relevant scholarly literature, and assesses the impact of the teacher leaders on students and communities. The second edition features new chapters on less common and unresearched teacher leadership roles, informal teacher leadership, and teacher leaders as social justice advocates. This edited collection shows how teacher leaders play an important role in the improvement of student learning, teacher professional development, and school and community climate.
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316. 46
D18
Daniel, R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite
    The Teacher Leader: Core Competencies and Strategies for Effective Leadership [Текст] : Textbook / R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite Daniel. - London : Rowman & Littlefield Publishers, 2014. - 212 p. - (The Concordia University Leadership Series). - ISBN 978-1-4758-0745-5 : 58350.00 тг.
Перевод заглавия: Лидер-преподаватель: основные компетенции и стратегии эффективного лидерства

УДК

316. 46

Рубрики: Лидерство

Кл.слова (ненормированные):
Education Theory -- Educational Certification & Development -- Instruction Methods -- Leadership -- Strategy -- The Teacher Leader
Аннотация: This CHOICE award-winning author has teamed up with a national school resource expert to write a comprehensive book on teacher leaders. Everything you need to know regarding the leadership role of teacher leaders in school improvement, managing change and improving learning are covered. The book starts by reviewing some original research on the role of teacher leaders in schools and then addresses the skill sets needed by teacher leaders: state and federal frameworks, coaching for effective instruction, selecting and mentoring, managing change, managing resources for student learning, and school improvement. Features: A comprehensive book covering all aspects of teacher leaders including original research on the role of teacher leaders Each chapter objectives are aligned with the new ELCC, ISLCC, TLEC and InTASC standards on accreditation Many federal and various state data sources are included Each chapter contains a comprehensive case study and exercises for practical application Provides a blend of academic, theory and practical perspectives on how to implement and execute change Several handy resources are included in the appendices
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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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316
J89
Judy, Swanson
    Teacher Leader Stories: The Power of Case Methods : Textbook / Swanson, Kimberly Elliott, Jeanne M. Harmon Judy, 1st Edition. - United States America : Corwin, 2011. - 208 p. - ISBN 978-1-4129-9523-8 : 38500.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Economics -- Educational Certification & Development -- Finance -- Leadership -- Teacher Leader Stories
Аннотация: Empower teacher leaders through the power of case study Many teachers are looking for the training and support they need to become leaders. Like having a conversation with a successful teacher leader, this practical guide will help teachers strengthen their leadership skills, optimize student learning, and enhance the profession. Research shows that case study is the most effective training method, and this book provides: 16 compelling case studies that cover a broad range of leadership experiences Explicit guidance on using case writing and case analysis to enrich teachers’ professional learning A facilitator’s guide with discussion questions for each case study
Доп.точки доступа:
Kimberly, Elliot
Jeanne , Harmon

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316. 46
A52
Amy, D. Broemmel, Jennifer Jordan, Beau Michael Whitsett
    Learning to Be Teacher Leaders: A Framework for Assessment, Planning, and Instruction [Текст] : Textbook / D. Broemmel, Jennifer Jordan, Beau Michael Whitsett Amy, 1st Edition. - New York : Routledge, 2015. - 190 p. - ISBN 978-1-138-80385-5 : 58330.00 тг.
Перевод заглавия: Обучение лидерству в преподавании: основы оценки, планирования и обучения

УДК

316. 46

Рубрики: Лидерство

Кл.слова (ненормированные):
Common Core -- Educational Certification & Development -- Language -- Learning to Be Teacher Leaders -- ЛИДЕРСТВО
Аннотация: Learning to Be Teacher Leaders examines three integrated components of strong pedagogy―assessment, planning, and instruction―within a framework emphasizing the knowledge, skills, and dispositions that can empower teachers to become teacher leaders within their schools. Combining the what, why, and how of teaching, the research-based concepts, presented in a pragmatic format, are relevant across grade levels, classrooms, and content areas. Designed to support success on national licensure assessments, this text brings together in one place the important features of learning to be an effective teacher, and becoming a teacher leader who continues to grow and develop within the profession. Taking a student-centered approach to instruction, it also recognizes the outside factors that can challenge this approach and provides strategies for coping with them. Using this book as a guide and resource, pre-service and beginning teachers will focus on the most important factors in teaching, resulting in strengthening their pedagogy and developing a language that helps them move forward in terms of agency and advocacy. A Companion Website provides additional resources for instructors and students.
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Pamela, Fuller, Mark Murphy.
    The Leader's Guide to Unconscious Bias: How To Reframe Bias, Cultivate Connection, and Create High-Performing Teams [Текст] / Fuller, Mark Murphy Pamela, Kindle Edition. - Great Britain : Simon & Schuster , 2020. - 270 p. - ISBN 978-1-4711-9590-7 : 19850.00 тг.

Кл.слова (ненормированные):
Business Leadership Training -- Management -- Organizational Learning -- The Leader's Guide to Unconscious Bias
Аннотация: A timely, must-have guide to understanding and overcoming bias in the workplace, from the experts at FranklinCovey. Unconscious bias affects everyone. It can look like the disappointment of an HR professional when a candidate for a new position asks about maternity leave. It can look like preferring the application of an Ivy League graduate over one from a state school. It can look like assuming a man is more entitled to speak in a meeting than his female junior colleague. Ideal for every manager who wants to understand and move past their own preconceived ideas, The Leader’s Guide to Unconscious Bias explains that bias is the result of mental shortcuts, our likes and dislikes, and is a natural part of the human condition. And what we assume about each other and how we interact with one another has vast effects on our organizational success—especially in the workplace. Teaching you how to overcome unconscious bias, this book provides more than thirty unique tools, such as a prep worksheet and a list of ways to reframe your unconscious thoughts. According to the experts at FranklinCovey, your workplace can achieve its highest performance rate once you start to overcome your biases and allow your employees to be whole people. By recognizing bias, emphasizing empathy and curiosity, and making true understanding a priority in the workplace, we can unlock the potential of every person we encounter.
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316
F85
Francis, A. Crowther, Margaret Ferguson, Leonne Hann
    Developing Teacher Leaders: How Teacher Leadership Enhances School Success [Текст] : Textbook / A. Crowther, Margaret Ferguson, Leonne Hann Francis, 2nd Edition, Kindle Edition. - United States of America : Corwin, 2008. - 217 p. - ISBN 978-1-4129-6374-9 : 37330.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Developing Teacher Leaders -- Education Leadership -- Educational Professional Development -- Management -- Pedagogy
Аннотация: "This book contributes to the literature on teacher leadership with a particular focus on schoolwide excellence in teaching, learning, and assessment. The exercises are filled with solid and practical but generative ideas." —Richard Ackerman, Professor The University of Maine
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811.1
R71
Rogers, Louis, Wilkin Jennifer.
    Skillful 2. Reading and Writing [Текст] : Student' s Book / Dorothy E. Zemach. - London : Macmillan Publishers , 2013. - 112 p. - (Digibook). - ISBN 978-0-230-43194-2 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- Economics -- English -- Marketing -- Skillful 2. Reading and Writing
Аннотация: Every student needs top class reading, writing, listening and speaking skills to succeed at an academic level. Skillful focuses on each of these skills to give presentation, instant practice and complete immersion in that area of language. It offers students the opportunity to develop language skills by presenting them with ideas from today's world, while building critical thinking skills that are vital for academic success. The course takes a skills-based approach with each unit distinguishing between and global and close skills. The nature of each unit encourages students to think about the world around them, creating exciting and engaging learning material. The skills boxes that appear throughout the books signal the topic focus to the teacher, while providing the students with relevant tips, words and phrases. The study skills focus develops this further, providing students with practical guidance and support, and building confidence for independent learning throughout their university career.
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