Электронный каталог

Loken, Barbara.
    Brands and Brand Management: Contemporary Research Perspectives : учебные программы / ed. Barbara Loken. - NY : Psychology Press, 2015. - 311, [2] p. - ISBN 978-1-138-88270-6 : Б. ц.

Рубрики: Менеджмент

Кл.слова (ненормированные):
Brands -- PSYCHOLOGY
Аннотация: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Доп.точки доступа:
Ahluwalia, Rohini
Houston , Michael J.

Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)

330
M70
Miller, Donald.
    Business made simple [Текст] : 60 days to master leadership, sales, marketing, execution, manadement, personal productivity and more / D. Miller. - USA : Harpercollins, 2021. - 218 p. - (Made Simple Series). - ISBN 978-1-4002-0382-6. - ISBN 978-1-4002-0381-9 : 36390.00 тг.
Перевод заглавия: Упрощение бизнеса: 60 ​​дней на освоение лидерства, продаж, маркетинга, исполнения, управления, личной продуктивности и многого другого (серия «Упрощение бизнеса»)

УДК

330

Рубрики: Бизнес

Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)