Электронный каталог

Mill, Robert Christie.
    Resorts: management and operatioin [Текст] / Robert Christie Mill, 3rd ed. - Canada : John Wiley & Sons, 2012. - 480 p. - ISBN 978-1-118-07182-3(hardback) : 79900.00 тг.

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Resorts: management and operatioin
Аннотация: Limit of Lability/ Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy orcjmpleteness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose/ No warranty may be created or extended by sales reprersentatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
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004.4
J22
James, M. Lacey
    MCSD Visual C++ 6 Distributed [Текст] : Study quides / M. Lacey James, Exam 70-015. - Arizona : CORIOLIS, 2000. - 442 p. - ISBN 1-57610-372-2 : Б. ц.

УДК

004.4

Кл.слова (ненормированные):
Computer program -- Information systems in organizations -- Marketing -- MCSD Visual C++ 6 Distributed
Аннотация: This book not be duplicated in any way without the express written consent of the publisher, except in the form of brief excerpts or quotations for the purposes of review. The information contained herein is for the personal use of the reader and may not be incorporated in any commercial programs, other books, databases, or any kind of software without written concent of the publisher. Making copies of this book or any portion for any purpose other than your own is a violation of United States copyright laws.
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Walter, H. Lange.
    Business Mathematics [Текст] : textbook / Robert D. Mason., Temoleon G. Rousos. - Boston : Hougton Mifflin Company, 1984. - 497 p. - ISBN 0-395-34053-5 : Б. ц.

Кл.слова (ненормированные):
Accounting -- Business Mathematics -- Financial Analysis -- Management -- Marketing
Аннотация: This is your textbook. It is specially designed to help you become a knowledgeable consumer and business person. Tis text containe the information and resources to help you achieve these goals.
Свободных экз. нет

Russell, Bertrand.
    The Problems of Philosophy [Текст] / Bertrand Russell. - USA : Simon&Brown, 2011. - 140 p. - ISBN 9-781613-82187-9 : 3083-00t.тг.

Кл.слова (ненормированные):
Economics -- Marketing -- The Problems of Philosophy
Аннотация: In the following pages I have confined myself in the main to those problems of philosophy in regard to which I thought it possible to say something positive and const6ructive, since merely negative criticism seemed out of placec. For this reason, theory of knowledge occupies a larget space than metaphysics in the present volume, and some topics much discussed by philosophers are treated very briefly, if at all.
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Ezra, Eichelberger.
    Remarkable Service [Текст] : The Culinary Institute of America (CIA) / John W. Fischer, 3rd edition. - United States America : Wiley, 2014. - 304 p. - ISBN 978-1-118-11687-6 : 24200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Marketing -- Remarkable Service
Аннотация: A professional, highly trained staff offers a competitive advantage for all foodservice operations, from practical service skills (i.e., setting the table, serving the food, and presenting the check) to less tangible service skills (i.e., creating a welcoming space, exhibiting a helpful attitude, and anticipating customer needs). This revised edition has been thoroughly re-organized and updated with all-new photographs and includes new "Scripts for Service Scenarios" throughout to help servers practice real-world scenarios.
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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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Natalie, Jomhson.
    Event Planning Tips: The scoop on how to run a succesful Event [Текст] / Jomhson Natalie. - United States America : MCJ Publishing, 2014. - 35 p. - ISBN 978-1533657596 : 14152.32 t. тг.

Кл.слова (ненормированные):
Business -- Event Planning Tips -- Management -- Marketing
Аннотация: Most event planners and coordinators will agree when we say that the pre-event is always the most crucial part of the event itself. That is because you have to do everything before the event, and make sure that everything;s in place and perfectly fine. Here are the things you need to do before the event.
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David, Hayes, Jack Ninemeier, Allisha Miller.
    Hotel Operations Management [Текст] : Textbook / Hayes, Jack Ninemeier, Allisha Miller David, 3rd Edition. - United States of America : Pearson, 2016. - 624 p. - ISBN 978-0-13-433762-3 : 86500.00t. тг.

Кл.слова (ненормированные):
Business -- Business & Finance -- Economics -- Hospitality, Travel & Tourism -- Hotel Operations Management
Аннотация: Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; and Facility Engineering and Maintenance. In-depth discussions highlight the importance of human resources in the labor-intensive hotel industry, franchising and contract management of properties in an ever-decreasing “Mom and Pop” segment, and hotel management in a global environment. Updated throughout to ensure that readers have the latest information, the Third Edition also includes new case studies, an entirely new chapter on guest services, and new end-of-chapter questions. This accurate book will give prospective hotel managers insight into all of the procedures effective managers use to ensure their hotel¿’s―and their own―success.
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Levy
    Retailing Management [Текст] : Textbook / Barton A. Weitz, Eighth edition, International Edition. - United States of America : McGraw Hill, 2012. - 675 p. - ISBN 978-0-07-122098-9 : 14200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Retailing Management -- Strategic Business Planning
Аннотация: The content of of this title on all formats are the same. Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.
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811.1
D26
David, Bohlke Lida Baker.
    Skillful 1. Reading & Writing [Текст] : Teacher's Book Pack / Dorothy E. Zemach, Second edition. - London : Macmillan, 2018. - 128 p. - ISBN 978-1-380-01055-1 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Finance -- Marketing -- Skillful 1: Reading and Writing
Аннотация: Skillful Second Edition Reading & Writing helps teachers prepare students for success in academic university English programmes. Through engaging content, a skills-based syllabus, clear step-by-step lessons, and a strong academic focus, students develop the language, confidence, and skills they need at university and in their future careers.
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