339.1
S 68 gb
Smith, P. R.
Marketing Communications [Электронный ресурс] :
integrating Offline and Online with Social Media / P. R. Smith, Ze
Zook. - 5th ed. - [S. l. : s. n.], 2011. - 512 p. -
ISBN
978-0-7494-6193-5 : Б. ц.
Кл.слова (ненормированные):
Marketing
Communications --
Social
media --
Marketing
Аннотация: Marketing Communications has been listed as a
"classic" by the Marketing Society. Paul Smith''s and Ze Zook''s
understanding of marketing communications is widely acclaimed and
has proved popular with students and practitioners alike. Marketing
Communications explores:-social media and
websites-advertising-PR-sponsorship-direct sellingThe fifth edition
has been significantly updated to include the many new forms of
communication now available for marketing professionals. Heralding
the emergence of social media as a "marketing revolution," the book
presents the many varied forms of communication this offers and the
opportunities for marketing that more effectively engages with its
end-user. With numerous examples and case studies as well as online
support material for instructors and students, this textbook will
guide the user through the changing face of marketing
communications.
Доп.точки доступа:
Zook, Ze
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