339.13
K 77 us
Kotler, Philip.
Marketing Management [Электронный ресурс] /
Philip Kotler, Kevin Lane Keller. - 14th ed. - [S. l.] : Prentice
Hall, 2012. - 812 p. -
ISBN 978-0-13-210292-6 : Б. ц.
Кл.слова (ненормированные):
Marketing --
Marketing Management --
Management --
International Marketing
Аннотация: Stay on the cutting-edge with the gold standard
text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because
its content and organization consistently reflect the latest
changes in today''s marketing theory and practice. Remaining true
to its gold-standard status, the fourteenth edition includes an
overhaul of new material and updated information, and now is
available with mymarketinglab-Pearson''s online tutorial and
assessment platform.
Доп.точки доступа:
Keller, Kevin Lane
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