Cusumano, Michael A.
Microsoft secrets: how the world's most powerful
software company creates technology, shapes markets, and manages
people [Текст] / Richard W. Selby. - New York : THE FREE PRESS,
1995. - 512 p. -
ISBN 0-02-874048-3 : Б. ц.
Кл.слова (ненормированные):
Computer program --
Information
systems in organizations --
Management --
Microsoft secrets
Аннотация: Today Microsoft commands the high ground of the
information superhighway by owning the operating systems and basic
applications programs that run on the world's 170 million
computers. Beyond the unquestionned genius and vision of Bill
Gates, what accounts for Microsoftf's astounding success? For the
first time, drawing on almost two years of onsite ofservation at
Microsoft headquarters's, eminent scientists Michael A. Cusumano
and Richard W. Selby reveal many of Microsoft's innermost secrets.
From this inside report based on forty in-depth inteviews by
authors who had access to confidential documents and project data,
Cusumano and Selby identify seven complementary strategies that
characteries exactly how Microsoft competes and operates. Bill
Gates' ''Brain Trust of talented employees and exceptional
management. "bang for the buck" competitive strategies, and clear
organizational goals produce an orientation toward
sself-critiquing, learning, and improving; a flexible, incremental
approach to product development; and a relenties pursuit of future
markets.
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