Электронный каталог

338
B64
Black, Robert L. , Corley Robert N.
    The Legal Environment of Business [Текст] : Textbook / Robert L. , Corley Robert N. Black. - United States of America : McGRAW-HILL, 1973. - 645 p. - ISBN 0-07-013180-5 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Pol; Political -- The Legal Environment of Business
Аннотация: This third edition of The Legal Environment of Business extends the basic philosophy ans approach of the former editions, refined by a decade of experience. During the sixties the merits of a “traditional” course in business law versus an “environmental” one were widely discussed and debated. There was much disagreement even about how these courses basically differ, and, indeed, no unamity of viewpoint on that issue exists today. Our previous editions have reflected our position on the matter: that essentially a traditional course emphasizes private law, an environmental course public law and the regulation of business. In addition, we fell that macro law (the nature, formation, and application of law in general) should be stressed in the environmental approach, as contrasted with the traditional preoccupation with micro law (the detailed substantive rules in areas such as contracts, agency, and business organizations). At the same time, we believe that private law should not be ignored and that studentsshould be given at least an overview of its major areas. This edition continues to reflect these views.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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СФ (1)
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82
K42
Khaled, Hosseini.
    The Kite Runner [Текст] / Hosseini Khaled. - United States of America : Klett Sprachen GmbH, 2003. - 372 p. - ISBN 978-3125738485 : Б. ц.

УДК

82

Кл.слова (ненормированные):
English -- The Kite Runner -- Художественная литература
Аннотация: "This powerful first novel... tells a story of fierce cruelty and fierce yet, redeeming love. Both transform the life of Amir, Khaled Hosseini's privileged young narrator, who comes of age during the last peaceful days of the monarchy, just before his country's revolution and its invasion by Russian forces. But political events, even as dramatic as the ones that are presented in the Kite Runner, are only a part of this story, In The Kite Runner, Khaled Hosseini gives us a vivid and engaging story that reminds us how long his people have been struggling to triumph over the forces of viodence - forces that continue to threaten them even today."
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82
P33
Paul, Kennedy.
    The Rise and Fall of the Great Powers [Текст] : Textbook / Kennedy Paul. - New York : Random House, 1987. - 704 p. - Б. ц.

УДК

82

Кл.слова (ненормированные):
Economic -- English -- The Rise and Fall of the Great Powers -- Художественная литература
Аннотация: "Although the United States is at present still in class of its own economically and perhaps even militarily, it cannot avoid confronting the two great tests which chalenge te longevity of every major power that occupies the 'number one' position in world affairs: whether, in the military/ strategical realm, it can presserve a reasonable balance between the nation's perceived defense requirements and the means it ppossesses to maintain those commitments; and whether, as an intimately related point, it can preserve the technological and economic bases of its power from relative erosion in the face of the ever-shifting patterns of global production. This test of American abilities will be the greater because it, like imperial Spain around 1600 or the British Empire around 1900, is the inheritor of a vast array of strategical commitments which had been made decades earlier, when the nation's political, economic, and military capacity to influence world affairs seemed so much more assured. In consequence, the United States now runs the risk, so familiar to historians of the rise and fall of prevous Great powers, of what might roughly be called 'imperial overstretch': that is to say, decision makers in Washington must face the awkward and enduring fact that the sum total of the United States' global interests and obligations is nowadays far larger than the country's power to defend them all simultaneously".
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ХР (1)
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82
S84
Steve, Gardality.
    Give Me Liberty [Текст] / Gardality Steve. - United States of America : Danube, Inc, 1981. - 294 p. - ISBN 0-9607208-0-4 : Б. ц.

УДК

82

Кл.слова (ненормированные):
English -- Give Me Liberty -- Художественная литература
Аннотация: A century and more ago the ships crossing the Atlantic westward were crowded with immigrants from Europe seeking a way of life denied to them in their homeland. They fanned out over a vast continent to find a piece of land on which to settle, build a home, find a spouse and start a family. Using their native talents and energy and motivated by an intense desire to better their lives they created a great nation. They were attracted by the magnetic pull of dream of a richer life but the primary impelling force was, as sociologist Robert Lynd described it, centrifugal. They were for the most part thrown off or driven away from the conditions - political, social, economic, religious, physical - prevailing in 19th and early 20th century Europe.
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ХР (1)
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811.1
E71
Ernest, A. Lynton., Sandra E. Elman
    New Priorities for the University: Meeting Society's Needs for Applied Knowledge and Competent Individuals [Текст] / A. Lynton., Sandra E. Elman Ernest, 1st Edition. - United States of America : Jossey-Bass, 1987. - 216 p. - (Jossey Bass Higher & Adult Education Series). - ISBN 1-55542-029-X : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- New Priorities for the University -- Political
Аннотация: This book explains how changing conditions are demanding new priorities for higher education--to educate people to cope with careers that require lifelong learning, cooperate in applying new knowledge, and serve as a source of problem-solving expertise in all areas of society.
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ХР (1)
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811.1
J25
Jared, Diamond.
    Collapse: How Societies Choose to Fail or Succeed [Текст] / Diamond Jared, Revised Edition. - United States of America : Penguin Books, 2011. - 608 p. - ISBN 978-0143117001 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Collapse -- Economics -- History -- Language -- Management -- Political
Аннотация: In Jared Diamond’s follow-up to the Pulitzer-Prize winning Guns, Germs and Steel, the author explores how climate change, the population explosion and political discord create the conditions for the collapse of civilization. Diamond is also the author of Upheaval: Turning Points for Nations in Crisis Environmental damage, climate change, globalization, rapid population growth, and unwise political choices were all factors in the demise of societies around the world, but some found solutions and persisted. As in Guns, Germs, and Steel, Diamond traces the fundamental pattern of catastrophe, and weaves an all-encompassing global thesis through a series of fascinating historical-cultural narratives. Collapse moves from the Polynesian cultures on Easter Island to the flourishing American civilizations of the Anasazi and the Maya and finally to the doomed Viking colony on Greenland. Similar problems face us today and have already brought disaster to Rwanda and Haiti, even as China and Australia are trying to cope in innovative ways. Despite our own society’s apparently inexhaustible wealth and unrivaled political power, ominous warning signs have begun to emerge even in ecologically robust areas like Montana.
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    Problems of sustanable development of the agrarian sector of Kazakhstan in the process of joining to WTO. [Текст] / Editor Professor O.Sabden, Ministry of education and science of the RK. - Almaty : Institute of Economics, 2006. - 35 p. - ISBN 9965-462-78-X : Б. ц.

Кл.слова (ненормированные):
Economics -- Political -- Problems of sustanable development
Аннотация: in this brochure the results of join project of the Russian Center "Eco-Accord" executed by employees of the Institute of Economics of the Ministry of Education and Science, Institute of economic researches of the Ministry of Economics and Budgetary Planning and the Ministry of Agriculture of the Republic of Kazakhstan are submitted. The team of authors gives an estimation of the agrarian sector of the country in conditions of joining to World trade organization (WTO), tendencies of foreign trade turnover of agricultural production are revealed and characteristic of the requirements showed to agricultural production is given, offers and recommendations to the state structures on mitigation of possible negative consequences of liberalization of trade and maintenance of sustainable development of agricultural sector of the Republic Kazakhstan are produced.
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ХР (3)
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Zhumabek, Sarabekov.
    Uzbekistan on the Modern Stage. [Текст] : The Institute of World Economics and Politics (IWEP) under the Foundationof the First President of the Republic of Kazakhstan / Sarabekov. Zhumabek. - Astana-Almaty : [s. n.], 2015. - 64 p. - The Institute of World Economics and Politics (IWEP), as part of the Foundation of the First President of the Republic of Kazakhstan, was established in 2003 in order to provide research and ideas for policy making, and to undertake projects on regional geostrategy, politics, economics, international relations, and security. The IWEP is a non-governmental 'think tank' institute aimed at active participation in social debate devoted to the transformation processes in Kazakhstan, as well as to engaging representatives of governmental agencies, non-governmental groups, experts and international organizations. . - Б. ц.

Кл.слова (ненормированные):
Economics -- History -- Political -- Uzbekistan on the Modern Stage
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ХР (1)
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811.1
A20
Adam, Smith, Edwin Cannan, George J Stigler.
    An Inquiry into the Nature and Causes of the Wealth of Nations [Текст] / Smith, Edwin Cannan, George J Stigler Adam. - Unites States of America : University of Chicago Press, 1977. - 1152 p. - ISBN 978-0226763743 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
An Inquiry into the Nature and Causes of the Wealth of Nations -- Economics -- History
Аннотация: Adam Smith's The Wealth of Nations was recognized as a landmark of human thought upon its publication in 1776. As the first scientific argument for the principles of political economy, it is the point of departure for all subsequent economic thought. Smith's theories of capital accumulation, growth, and secular change, among others, continue to be influential in modern economics.
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