Julia, Rutherford Silvers.
Professional Event Coordination [Текст] :
Textbook / Rutherford Silvers Julia, Second edition. - United
States of America : Wiley, 2012. - 492 p. -
ISBN
978-0-470-56071-6 : 50600.00t. тг.
Кл.слова (ненормированные):
Customs &
Traditions Social Sciences --
Hospitality,
Travel & Tourism --
Professional Event
Coordination --
Social
Sciences
Аннотация: A must-have resource for every event planner,
manager, caterer, and student, this in-depth guide covers all
aspects of the event planning process. Written by expert event
manager Julia Rutherford Silvers, the book outlines the tools and
strategies to effectively procure, organize, implement, and monitor
all the products, vendors, and services needed to bring an event to
life. Enhanced throughout with useful checklists, tables, and
sample forms, the book includes chapters on everything from
Developing the Event Site and Providing the Event Infrastructure to
Ancillary Programs, Food and Beverage Operations, and Vendors and
Volunteers. The practical information is supplemented throughout
the book by "On-Site Insights" featuring real-world examples from
successful event planners, as well as chapter objectives,
discussion questions, and exercises in professional event
coordination to help readers build key skills and test their
knowledge. From weddings to corporate conferences and from intimate
events to huge festivals, Professional Event Coordination is a
versatile guide to planning events of all kinds.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)
