Levy
Retailing Management [Текст] : Textbook / Barton
A. Weitz, Eighth edition, International Edition. - United States of
America : McGraw Hill, 2012. - 675 p. -
ISBN
978-0-07-122098-9 : 14200.00t. тг.
Кл.слова (ненормированные):
Business --
Economics --
Retailing Management --
Strategic Business
Planning
Аннотация: The content of of this title on all formats are
the same. Retailing Management 10e highlights the many ways the
retail industry has transformed and evolved over the past four
years. In keeping with its market-leading tradition, the 10th
edition focuses on key strategic issues with an emphasis on
financial consideration and implementation through merchandise and
store management. These strategic and more tactical issues are
examined for a broad spectrum of retailers, both large and small,
domestic and international, selling both merchandise and services.
In preparing this edition, the authors focused on five important
factors that continue to delineate outstanding retailers: -The use
of big data and analytical methods for decision making.-The
application of social media and mobile for communicating with
customers and enhancing their shopping experience.-The issues
involved in utilizing a mobile channel and providing a seamless
multi-channel experience for customers.-The engagement in the
overarching emphasis on conscious marketing and corporate social
responsibility when making business decisions.-The impact of
globalization on the retail industry.
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