Электронный каталог

33
R66
Roobins , Stephen
    Organizational Behavior : Updated eighteenth edition / Robbins, Timothy Judge Stephen, Updated 18e, Global Edition. - United States America : Pearson, 2022. - 780 p. - ISBN 978-1-292-40306-9 : 75323-27тг., 75323.27 тг.

УДК

33

Рубрики: Менеджмент

Кл.слова (ненормированные):
Economics -- Management -- Organizational Behavior -- PSYCHOLOGY -- Social Media
Аннотация: Help studentsbetter understand their behavioral and interpersonal skills Longconsidered the standard for all organizational behavior textbooks, OrganizationalBehavior provides the research you want, in the language yourstudents understand. This text continues its tradition of making current,relevant research come alive for readers. The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins’stextbooks have educated millions of students and have been translated intotwenty languages ― and it’s because of a commitment that provides the kind ofengaging, cutting-edge material that helps students understand and connect withorganizational behavior.
Доп.точки доступа:
Judge , Timothy A.

Экземпляры всего: 2
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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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316
J89
Judy, Swanson
    Teacher Leader Stories: The Power of Case Methods : Textbook / Swanson, Kimberly Elliott, Jeanne M. Harmon Judy, 1st Edition. - United States America : Corwin, 2011. - 208 p. - ISBN 978-1-4129-9523-8 : 38500.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Economics -- Educational Certification & Development -- Finance -- Leadership -- Teacher Leader Stories
Аннотация: Empower teacher leaders through the power of case study Many teachers are looking for the training and support they need to become leaders. Like having a conversation with a successful teacher leader, this practical guide will help teachers strengthen their leadership skills, optimize student learning, and enhance the profession. Research shows that case study is the most effective training method, and this book provides: 16 compelling case studies that cover a broad range of leadership experiences Explicit guidance on using case writing and case analysis to enrich teachers’ professional learning A facilitator’s guide with discussion questions for each case study
Доп.точки доступа:
Kimberly, Elliot
Jeanne , Harmon

Экземпляры всего: 1
СФ (1)
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316. 46
A52
Amy, D. Broemmel, Jennifer Jordan, Beau Michael Whitsett
    Learning to Be Teacher Leaders: A Framework for Assessment, Planning, and Instruction [Текст] : Textbook / D. Broemmel, Jennifer Jordan, Beau Michael Whitsett Amy, 1st Edition. - New York : Routledge, 2015. - 190 p. - ISBN 978-1-138-80385-5 : 58330.00 тг.
Перевод заглавия: Обучение лидерству в преподавании: основы оценки, планирования и обучения

УДК

316. 46

Рубрики: Лидерство

Кл.слова (ненормированные):
Common Core -- Educational Certification & Development -- Language -- Learning to Be Teacher Leaders -- ЛИДЕРСТВО
Аннотация: Learning to Be Teacher Leaders examines three integrated components of strong pedagogy―assessment, planning, and instruction―within a framework emphasizing the knowledge, skills, and dispositions that can empower teachers to become teacher leaders within their schools. Combining the what, why, and how of teaching, the research-based concepts, presented in a pragmatic format, are relevant across grade levels, classrooms, and content areas. Designed to support success on national licensure assessments, this text brings together in one place the important features of learning to be an effective teacher, and becoming a teacher leader who continues to grow and develop within the profession. Taking a student-centered approach to instruction, it also recognizes the outside factors that can challenge this approach and provides strategies for coping with them. Using this book as a guide and resource, pre-service and beginning teachers will focus on the most important factors in teaching, resulting in strengthening their pedagogy and developing a language that helps them move forward in terms of agency and advocacy. A Companion Website provides additional resources for instructors and students.
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316
B24
Barbara, B. Levin, Lynne R. Schrum
    Every Teacher a Leader: Developing the Needed Dispositions, Knowledge, and Skills for Teacher Leadership [Текст] : Textbook / B. Levin, Lynne R. Schrum Barbara, 1st Edition. - United States America : Corwin, 2016. - 200 p. - (Corwin Teaching Essentials). - ISBN 978-1-5063-2643-6 : 26850.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Лидерство -- Every Teacher a Leader -- Leadership
Аннотация: Discover the secrets of successful teacher leadership! Whether you’re a teacher who’s ready to take on new roles or an administrator looking to develop strong leaders, this content-driven handbook is here to help you make distributed school leadership a reality. Inside you’ll find specific how-tos for the essential skills teacher leaders need most: running meetings, teaching colleagues, providing feedback, conducting needs assessments, delivering effective professional development, resolving conflicts, employing technology, and more. The book features: Well-tested content and activities Reflective writing prompts Scenarios for discussion Self-evaluations Two companion guides: one for teachers, and one for administrators
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Peter, Andrei.
    How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease [Текст] : Textbook / Andrei Peter. - Boston : Independently published, 2020. - 289 p. - (Speak for Success). - ISBN 979-8649598507 : 32670.00 тг.

Кл.слова (ненормированные):
Business Management -- Communication Skills -- How Highly Effective People Speak -- Leadership -- Speech
Аннотация: Why do we think what we think? Think we know what we think we know? Believe what we believe? Like what we like? Do what we do? Why do others trust or distrust us? Respect or disrespect us? Listen to or ignore us? Reach out to or neglect us? Like or dislike us? Praise or slander us? Believe or doubt us? That's not all... Why do others follow our lead or stand in our way? Give us opportunities or send them elsewhere? Support our striving for success and appreciate our message or toss it – and us – aside? Decades of cutting-edge (but unheard-of) scientific research presents an answer...
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Erik, W. Larson, Clifford F. Gray
    Project Management: The Managerial Process [Текст] : Textbook / W. Larson, Clifford F. Gray Erik, 8th edition. - New York : McGraw-Hill Education, 2020. - 682 p. - (ISE HED IRWIN OPERATIONS/DEC SCIENCES). - ISBN 978-1-260-57043-4 : 45190.79 тг.

Кл.слова (ненормированные):
Business Management -- Business Project Management -- Economics -- ISE Project Management
Аннотация: Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more importantly, on why it works. It’s not intended to specialize by industry type or project scope, rather it is written for the individual who will be required to manage a variety of projects in a variety of organizational settings. 8e was written for a broad range of audiences including, project managers, students, analysts and Project Management Institute Members preparing for certification exams. The digital component, Connect, now has enhanced algorithmic problems, Application Based Activities, SmartBook 2.0 and Practice Operations, a game-based 3D operations management simulation.
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Julia, Rutherford Silvers.
    Professional Event Coordination [Текст] : Textbook / Rutherford Silvers Julia, Second edition. - United States of America : Wiley, 2012. - 492 p. - ISBN 978-0-470-56071-6 : 50600.00t. тг.

Кл.слова (ненормированные):
Customs & Traditions Social Sciences -- Hospitality, Travel & Tourism -- Professional Event Coordination -- Social Sciences
Аннотация: A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools and strategies to effectively procure, organize, implement, and monitor all the products, vendors, and services needed to bring an event to life. Enhanced throughout with useful checklists, tables, and sample forms, the book includes chapters on everything from Developing the Event Site and Providing the Event Infrastructure to Ancillary Programs, Food and Beverage Operations, and Vendors and Volunteers. The practical information is supplemented throughout the book by "On-Site Insights" featuring real-world examples from successful event planners, as well as chapter objectives, discussion questions, and exercises in professional event coordination to help readers build key skills and test their knowledge. From weddings to corporate conferences and from intimate events to huge festivals, Professional Event Coordination is a versatile guide to planning events of all kinds.
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811.1
B17
Baker, L.; Bohlke, D. et al
    Skillful 1. Reading & Writing [Текст] : Student's book Pack / Dorothy E. Zemach. - London : Macmillan ELT, 2018. - 112 p. - ISBN 978-1-380-01053-7 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Finance -- Political -- Skillful 1. Reading & Writing
Аннотация: Skillful Second Edition Reading & Writing helps teachers prepare students for success in in academic university English programmes. Through engaging content, a skills-bassed syllabus, clear step-by-step lessons, and a strong academic focus, students develop the language, confidence, and skills they at university and in their future careers.
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811.1
D26
David, Bohlke Lida Baker.
    Skillful 1. Reading & Writing [Текст] : Teacher's Book Pack / Dorothy E. Zemach, Second edition. - London : Macmillan, 2018. - 128 p. - ISBN 978-1-380-01055-1 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Finance -- Marketing -- Skillful 1: Reading and Writing
Аннотация: Skillful Second Edition Reading & Writing helps teachers prepare students for success in academic university English programmes. Through engaging content, a skills-based syllabus, clear step-by-step lessons, and a strong academic focus, students develop the language, confidence, and skills they need at university and in their future careers.
Экземпляры всего: 2
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