004.4
D53
Diane, F. Witmer
Spinning The Web. A Handbook for Public
Relations on the Internet [Текст] : Textbook / F. Witmer Diane. -
New York : LONGMAN, 2000. - 229 p. -
ISBN 0-321-07713-X : Б.
ц.
Кл.слова (ненормированные):
Computer program --
Financial Analysis --
Information
Processing --
Management --
Spinning The Web
Аннотация: If you were asked to develop a Web presence for
your client, where would you start? If you needed to find out how
many American homes had VCRs, where would you look? If you wanted
to observe candid conversations between your client's consumers,
where would you go? This handbook answers those questions, as well
as others that arise when practicing public relations, and offers
solutions that utilize the Internet.
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