Электронный каталог

32
R 55 gb
Riegl, M.
    Strategic Regions in 21st Century Power Politics [Текст] : zones of Consensus and Zones of Conflict / M. Riegl, J. Landovský, I. Valko. - [S. l.] : Cambridge Scholars Publishing, 2014. - 268 p. - ISBN 978-1-4438-6680-4 : Б. ц.

УДК

32

Кл.слова (ненормированные):
Power Politics -- Geopolitical issues -- Policy -- European Union
Аннотация: This book addresses the most fundamental geopolitical issues observable in a region where the 'great game' of geopolitics is particularly still alive-in East- and South-East Asia. The contemporary geopolitical situation in this part of the world is far from stable: the width and depth of economic integration in the region resonates with the nature of political relations, crises in the global financial system, climate change, and the regional security architecture inherited from the Cold-War era. In terms of power relations, the particular changes in the region's status quo imply an immediate intensification of the PRC's activities within the framework of political and security dialogue with its direct neighbors, ultimately leading to a rivalry between China and the United States. The studies presented in this book largely focus on East- and South-East Asian actors and problems, while studies of the situation in other global regions enrich the research by adding a global dimension to the study of regional geopolitical affairs.
Доп.точки доступа:
Landovský, J.
Valko, I.

Свободных экз. нет

378
С 67 kz

    Сотрудничество между Казахстаном и Великобратией в области высшего образования на примере проекта "British Council INSPIRE" [Текст] / Под ред. к.г.н. Д.Б.Вудворд. - Алматы : [б. и.], 2011. - 104 с. - ISBN 9965-730-35-0 : дар. тг.

УДК

378

Кл.слова (ненормированные):
Сотрудничество между Казахстаном и Великобратией
Аннотация: Данная публикация представляет собой материалы результатов проекта British Council в сфере высшего образования INSPIRE (International Strategic Partnerships in Research and Education - Международные Стратегические Партнерства в области Исследований и Образования) за период с 1 апреля 2010 г. по 31 марта 2011 г. Пятилетний проект British Council осуществляется с 2008 г. и направлен на укрепление академического и исследовательского сотрудничества между вузами Великробритании и другими зарубежными странами, включая Казахстан.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

004
T46
Thomas, Kalling.
    Gaining Competitive Advantage through Information Technology [Текст] : A Resource-Based Approach to the Creation and Employment of Strategic IT Resources / Kalling Thomas. - [S. l.] : Lund Business, 1999. - 336 p. - ISBN 91-973738-2-6 : Б. ц.

УДК

004

Кл.слова (ненормированные):
Computer program -- Gaining Competitive Advantage through Information Technology -- Information systems in organizations -- Management
Аннотация: Information technology is a central phenomenon in modern society. It is widely used in a variety of settings and commercial films use it for a variety of purposes. It could be an Internet application, a manufacturing system, office support software, electronic data interchange or something else, appled in order to create economic benefies through improvements of operative work tasks and business activities. But how do firms manage the IT investment. This thesis aims at increasing our understanding of how firms and managers act to create and employ strategic information technology resources, in order for the resources to become sources of competitive advantage. It is concermed in particular with so-called enterprise resource planning systems. Based on the resource-based view of strategoc management, the thesis presents and analyses a particular IT project in a manufacturing company.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 320 p. - (The Strategyzer Series). - The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.". - ISBN 978-1-118-96805-5 : 23520.00 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

Levy
    Retailing Management [Текст] : Textbook / Barton A. Weitz, Eighth edition, International Edition. - United States of America : McGraw Hill, 2012. - 675 p. - ISBN 978-0-07-122098-9 : 14200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Retailing Management -- Strategic Business Planning
Аннотация: The content of of this title on all formats are the same. Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

Aigul, Abzalieva, Vladimir Benc, Vladimir Bilcik.
    Building Bridges between Slovakia and Kazakhstan: Policy Forums and Sharing Transition Experience [Текст] : Textbook / Vladimir Benc. - Bratislava : ADIN, s.r.o. Presov, 2010. - 178 p. - ISBN 978-8089244-57-7 : Б. ц.

Кл.слова (ненормированные):
Building Bridges between Slovakia and Kazakhstan: -- Economics -- Policy -- Strategic Business Planning
Аннотация: The publication you are holding in your hands is the output of an international project titled "Building bringes between Slovakia and Kazakhstan: policy forums and sharing transition experience" co-financed by the official development aid the Slovak Republic (Slovak Aid). The aim of the project was to intensify cooperation between Slovakia and Kazakhstan in the field of science and research, academic cooperation between the two countries as well as the exchange of students and initiation of joint research projects in thosse areas, in which the cooperation between Slovakia and Kazakhstan could be mutually advantageous and beneficial with the accent put on the sharing of knowledge and the know-how we gained during the process of transition, with great emphasis laid on the strenghening of expert capacities in Kazakhstan to help their country perfom further reforms with accentuated democracy a fostered civic society.
Экземпляры всего: 15
ХР (15)
Свободны: ХР (15)

338.984-195562657
Jumasseitova, A. K.
    Strategic Developmenet of Companies in Terms of Economic Integration [Текст] : 6D050700-Management / Doctor of economic sciences,PhD, professor Yanovskaya O.A.PhD, associate professor, Dr. Dababarata Chowdhury, Kazakh British Technical University. - Almaty : Republic of Kazakhstan, 2014. - 133 p. - (A manuscript rights). - Б. ц.

УДК

338.984

Кл.слова (ненормированные):
Диссертация
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
J89
Judy, Allen.
    The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events [Текст] : Textbook / Allen Judy, 1st Edition. - Canada : Wiley, 2002. - 352 p. - ISBN 978-0470831885 : 17331.82t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business & Finance -- Hospitality -- Motivational Management & Leadership -- The Business of Event Planning -- Tourism
Аннотация: Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
A33
Alexander, Osterwalder, Yves Pigneur.
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 1st edition. - United States of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). - ISBN 978-0470876411 : 20198.30t. тг.

УДК

338

Кл.слова (ненормированные):
Business Model Generation -- Economics -- Management -- Marketing
Аннотация: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
D31
DeGeorge
    Business Ethics [Текст] : Textbook / DeGeorge, 5th Edition. - United of America : Prentice Hall, 1999. - 626 p. - ISBN 0-13-079772-3; 978-0130-797728 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Banking -- Business Ethics -- Economic -- Finance -- Technology
Аннотация: This book provides comprehensive, integrated coverage of the entire field of business ethics. It begins with an overview of today's business scene, then explores the basic tools and techniques of ethical analysis and moral reasoning and shows how they apply to a wide range of issues in all areas of business — including marketing, finance, management, strategic planning, computer systems, etc. Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. Shows readers how to think through issues to conclusions -- presents both sides of an issue and shows how one can argue to a conclusion. Covers: MORAL REASONING IN BUSINESS: Conventional Morality and Ethical Relativism; Utility and Utilitarianism; Moral Duty, Rights, and Justice; Moral Responsibility, Virtue, and Moral Reasoning; MORAL ISSUES IN BUSINESS: Justice and Economic Systems; American Capitalism: Moral or Immoral?; Corporations and Morality; Safety, Risk, and Environmental Protection; Whistle Blowing; Marketing, Truth, and Advertising; Protecting Intellectual Property, Corporate Disclosure, and Insider Trading; Information Technology, Ethics, and Business; Workers, Rights: Employment, Wages, and Unions; Workers' Rights and Duties Within a Firm; Discrimination, Affirmative Action, and Reverse Discrimination; Accounting, Finance, Corporate Restructuring, and Ethical Investing; Professions in Business and Professions as Business; MORAL ISSUES IN INTERNATIONAL BUSINESS: The International Business System, Multinationals, and Morality; Corrupt Contexts, Cultural Diversity, and International Business; Famine, Natural Resources, and International Obligations. For anyone interested in domestic and international business ethics.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)