Электронный каталог

338
L50
Lehman, Carol M.
    Business communication [Текст] : Textbook / Debbie D. DuFrene, 12th ed. - United States of America : International Thomson Publishing, 1998. - 537 p. - ISBN 0-538-87520-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication -- Management -- Marketing -- Strategic Business Planning
Аннотация: Established as a clfssic and known for its strong theoretical base, this text maintained its relevance in the dynamic environment of contemprorary business! The hallmarks of each edition - impeccable research, comprehensive coverage, and excellent writing - are not only continued in this Twelth Edition, but improved upon. What's more, the authors brought a dynamic new focus to the text, one tat reflects the growing integration within the field of Business Communication. The Stratetegic Model for Communication teaches students how communication is influenced by dynamic by dynamic environmental forces!
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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82
P33
Paul, Kennedy.
    The Rise and Fall of the Great Powers [Текст] : Textbook / Kennedy Paul. - New York : Random House, 1987. - 704 p. - Б. ц.

УДК

82

Кл.слова (ненормированные):
Economic -- English -- The Rise and Fall of the Great Powers -- Художественная литература
Аннотация: "Although the United States is at present still in class of its own economically and perhaps even militarily, it cannot avoid confronting the two great tests which chalenge te longevity of every major power that occupies the 'number one' position in world affairs: whether, in the military/ strategical realm, it can presserve a reasonable balance between the nation's perceived defense requirements and the means it ppossesses to maintain those commitments; and whether, as an intimately related point, it can preserve the technological and economic bases of its power from relative erosion in the face of the ever-shifting patterns of global production. This test of American abilities will be the greater because it, like imperial Spain around 1600 or the British Empire around 1900, is the inheritor of a vast array of strategical commitments which had been made decades earlier, when the nation's political, economic, and military capacity to influence world affairs seemed so much more assured. In consequence, the United States now runs the risk, so familiar to historians of the rise and fall of prevous Great powers, of what might roughly be called 'imperial overstretch': that is to say, decision makers in Washington must face the awkward and enduring fact that the sum total of the United States' global interests and obligations is nowadays far larger than the country's power to defend them all simultaneously".
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33
T30
David, J. Teece
    Dynamic Capabilities & strategic management : Organizing for Innovation and Crowth / J. Teece David. - United Kingdom : Oxford University Press, 2013. - 286 p. - ISBN 978-0-19-954512-4 : 15792.00t. тг.

УДК

33

Рубрики: Стратегический менеджмент

Кл.слова (ненормированные):
менеджмент -- Dynamic Capabilities & strategic management -- Economic -- English
Аннотация: How do firms compete? How do firms earn above-normal returns? What's needed to sustain superior performance long term? An increasungly powerful answer to these fundamental questions of business strategy lies in the concept of dynamic capabilitiees. These are the skills, processes, routines, organizational structures, and disciplines that enable firms to build, employ, and orchestrate intangible assets relevant to satisfying customer needs, and which cannot be readily replicated by competitors. Enterprises with strong dynamic capabilities are intensely entrepreneurial. They not only adapt to business ecosystems; they also shape them through innovation, collaboration, learning, and involvement.
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811.1
M65
Michael, Best.
    The New Competition: Institutions of Industrial Restructuring [Текст] / Best Michael. - Great Britain : Harvard University Press, 1990. - 320 p. - ISBN 0-674-60925-5 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economic -- Managerial -- The New Competition
Аннотация: In this new book, Michael Best argues that we are currently witnessing the emergence of new principles of production and business organization in the industrial societies of the West. The "old competition", based on large-scale industrial production, is giving way to new forms of competition based on small firms acting as strategic agents in national and international markets. Best analyzes this development by drawing on a wide range of material from Britain, Europe, Japan and the United States. He examines the different perspectives on business organization during the age of Fordism - such as those developed by Galbraith, Holland and Chandler - and contrasts these accounts with the characteristics of successful competitiors in the contemporary "post-Fordist" age. He develops the paradigm of strategic planning in order to analyze firm, sector and intersector dynamics. He also draws out the implications of the new competition for industrial policy in Britain and elsewhere, giving partic
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 290 p. - (The Strategyzer Series). - ISBN 978-1-118-96805-5 : 20227.20 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
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ХР (1)
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Charles, W. L. Hill, Gareth R. Jones
    Strategic Management An Integrated Approach [Текст] / W. L. Hill, Gareth R. Jones Charles. - Boston, New York : Houghton Mifflin Company, 1998. - 516 c/. - ISBN 0-395-85184-X : 4200.00 тг.

Кл.слова (ненормированные):
Management -- Strategic
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Philip, Kotler.
    Sixth Edition [Текст] : Analysis, planning, implementation, and control / Kotler Philip. - USA New Jersey : Prentice Hall, Englewood Cliffs, 1988. - 776 c. - ( Prentice-Hall series in marketing). - ISBN 0-13-556150-7 : Б. ц.

Кл.слова (ненормированные):
Management -- Marketing
Аннотация: Understanding the critical role of marketing in organizations and society Laying the groundwork through strategic planning The marketing management process and marketing planning Marketing information systems and marketing research Analyzing the marketing environment
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Orville, C. Walker, John Mullins
    Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville. - [Б. м.] : McGraw-Hill Education, 2010. - 368 с. - ISBN 978-0-07-338115-2 : 13440.00 тг.

Кл.слова (ненормированные):
Marketing -- Strategy
Аннотация: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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Yi, Zhixian.
    Marketing Services and Resources in Information Organizations [Текст] : учебное пособие / Zhixian Yi. - [Б. м. : б. и.]. - (Chandos Information Professional Series). - Б. ц.
Перевод заглавия: Маркетинговые услуги и ресурсы в информационных организациях

Аннотация: With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
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