Электронный каталог

338(574)
N 52 kz

    New economic course of the established state: The proposals and recommendations on the implementation of the Letter of the President of the Republic of Kazakhstan to Kazakhstan''s nation "Kazakhstan-2050"Strategy" [Текст] / Под ред.С.С. Еспаева. - Алматы : Институт экономики КН МОН РК, 2013. - 190 с. - ISBN 978-601-215-083-4 : 1600-00 т.,1 экз.тг.

УДК

338(574)

Кл.слова (ненормированные):
Экономика Казахстана -- Послание Президента РК -- Стратегия "Казахстан- 2050"
Аннотация: The book includes speeches of the participants of the "Round table", devoted to the discussion of the Message of the President of country to people of Kazakhstan "Strategy"Kazakhstan-2050"- new political course of the established state", recommendations of the 'Round table"and scientific articles in the context of realization of the basic directions of development of economy of the Republic for the future.
Свободных экз. нет

    Energy Sector Project Analysis Course for Practitions [Текст] : glossary / Adriana N. Bianchi., Marina I. Smetanima., Svetlana S. Shalypina. - Washington : H Street, 1995. - 364 p. - Б. ц.

Кл.слова (ненормированные):
Bank -- Energy Sector Project Analysis Course for Practitions -- Language -- Management -- Methodical
Аннотация: The Glossary is intended to be used with the Energy Sector Project Analysis Course for Practitioners or as an independent giude of English and Russian terminology on te subject. The first edition of the comprehensive Russian-language glossary captures contextual meaning and usage of English terms and expressions on basic cocepts and expressions on basic concepts and methodology on investment strategy issues and project analysis as applied to the energy sector.
Свободных экз. нет

David, J. Bland, Alexander Osterwalder
    Testing Business Ideas: A Field Guide for Rapid Experimentation [Текст] : Textbook / J. Bland, Alexander Osterwalder David, 1st edition. - Great Britain : ‎Wiley, 2019. - 368 p. - (The Strategyzer Series). - ISBN 978-1119551447 : 21840.12 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Leadership & Motivation -- Systems & Planning -- Testing Business Ideas
Аннотация: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Экземпляры всего: 2
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 320 p. - (The Strategyzer Series). - The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.". - ISBN 978-1-118-96805-5 : 23520.00 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
Экземпляры всего: 2
ХР (2)
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316. 46
D18
Daniel, R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite
    The Teacher Leader: Core Competencies and Strategies for Effective Leadership [Текст] : Textbook / R. Tomal, Craig A. Schilling EdD, Robert K. Wilhite Daniel. - London : Rowman & Littlefield Publishers, 2014. - 212 p. - (The Concordia University Leadership Series). - ISBN 978-1-4758-0745-5 : 58350.00 тг.
Перевод заглавия: Лидер-преподаватель: основные компетенции и стратегии эффективного лидерства

УДК

316. 46

Рубрики: Лидерство

Кл.слова (ненормированные):
Education Theory -- Educational Certification & Development -- Instruction Methods -- Leadership -- Strategy -- The Teacher Leader
Аннотация: This CHOICE award-winning author has teamed up with a national school resource expert to write a comprehensive book on teacher leaders. Everything you need to know regarding the leadership role of teacher leaders in school improvement, managing change and improving learning are covered. The book starts by reviewing some original research on the role of teacher leaders in schools and then addresses the skill sets needed by teacher leaders: state and federal frameworks, coaching for effective instruction, selecting and mentoring, managing change, managing resources for student learning, and school improvement. Features: A comprehensive book covering all aspects of teacher leaders including original research on the role of teacher leaders Each chapter objectives are aligned with the new ELCC, ISLCC, TLEC and InTASC standards on accreditation Many federal and various state data sources are included Each chapter contains a comprehensive case study and exercises for practical application Provides a blend of academic, theory and practical perspectives on how to implement and execute change Several handy resources are included in the appendices
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ХР (1)
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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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Travis, Bradberry, Jean Greaves, Patrick M. Lencioni
    Emotional Intelligence 2.0 [Текст] : Textbook / Bradberry, Jean Greaves, Patrick M. Lencioni Travis, 31565th edition. - United States of America : TalentSmart, 2009. - 280 p. - ISBN 978-0-9743206-2-5 : 35000.00 тг.

Кл.слова (ненормированные):
Economics -- Emotional Intelligence -- Management -- Strategy
Аннотация: In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.
Экземпляры всего: 1
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811.1
H66
Hill, Charles W. L.
    International Business. Competing in the Global Marketplace [Текст] : Textbook / Charles W. L. Hill. - New York : Irwin/McGraw-Hill , 2010. - 768 p. - ISBN 978-0-07-122083-6 : 16263-00t.тг.

УДК

811.1

Кл.слова (ненормированные):
Economics -- International Business -- Management -- Marketing
Аннотация: Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
Экземпляры всего: 1
ХР (1)
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811.1
J74
John, D. Daniels, Lee H. Radebaugh
    International Business [Текст] : Textbook / D. Daniels, Lee H. Radebaugh John, 6th Edition. - Canada : Addison Wesley Longman Publishing Co, 1991. - 752 p. - ISBN 978-0201571004 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Finance -- International Business -- Management -- Marketing -- Strategy
Аннотация: International business can be defined as the study of multinational companies.[citation needed] One of the first scholars to engage in developing a theory of multinational companies was Stephen Hymer. Throughout his academic life he developed theories that sought to explain foreign direct investment and why firms become multinational. There were three phases in Hymer's work. The first phase was his dissertation in 1960 called the International Operations of National Firms. In this thesis, Hymer departs from neoclassical theory and opens up a new area of international production. At first Hymer started analyzing neoclassical theory and the financial investment wherein the main reason for capital movement is difference in interest rates. Then he started analyzing the characteristics of foreign investment by large companies for production and direct business purposes, calling this Foreign Direct Investment. By analyzing the two types of investments Hymer distinguished financial investment from direct investment. The main distinguishing feature was control. Where in portfolio investment is a more passive approach, and the main purpose is financial gain, with foreign direct investment a firm has control over the operations abroad. So the traditional theory of investment based on differential interest rates does not explain the motivations for FDI.
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339.9
S10
S.J., Gerald F Cavanagh.
    American Business Values: With International Perspectives [Текст] : Textbook / Gerald F Cavanagh S.J., 4th edition. - New Jersey : Pearson, 1997. - 336 p. - ISBN 978-0135182345 : Б. ц.

УДК

339.9

Кл.слова (ненормированные):
American Business Values -- Bank -- Leadership -- Management -- Strategy
Аннотация: Scholarly and well-researched, this unique exploration of the values, ethics, and beliefs of American business begins with the history of the free market system; explains how the values of the organization can influence the values of the individual; and helps students discover their own personal values and goals. Drawing on insights from moral philosophy, economics, social history, psychology, and sociology, it presents both traditional business values and the contemporary challenges to these values, and offers comparisons from a global perspective.
Экземпляры всего: 1
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