David, J. Bland, Alexander Osterwalder
Testing Business Ideas: A Field Guide for Rapid
Experimentation [Текст] : Textbook / J. Bland, Alexander
Osterwalder David, 1st edition. - Great Britain : Wiley, 2019. -
368 p. - (The Strategyzer Series). -
ISBN 978-1119551447 :
21840.12 тг.
Кл.слова (ненормированные):
Entrepreneurship --
Leadership & Motivation
--
Systems & Planning
--
Testing Business
Ideas
Аннотация: A practical guide to effective business model
testing 7 out of 10 new products fail to deliver on expectations.
Testing Business Ideas aims to reverse that statistic. In the
tradition of Alex Osterwalder’s global bestseller Business Model
Generation, this practical guide contains a library of hands-on
techniques for rapidly testing new business ideas. Testing Business
Ideas explains how systematically testing business ideas
dramatically reduces the risk and increases the likelihood of
success for any new venture or business project. It builds on the
internationally popular Business Model Canvas and Value Proposition
Canvas by integrating Assumptions Mapping and other powerful lean
startup-style experiments. Testing Business Ideas uses an engaging
4-color format to: Increase the success of any venture and decrease
the risk of wasting time, money, and resources on bad ideas Close
the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business
Model Canvas and Value Proposition Canvas A definitive field guide
to business model testing, this book features practical tips for
making major decisions that are not based on intuition and guesses.
Testing Business Ideas shows leaders how to encourage an
experimentation mindset within their organization and make
experimentation a continuous, repeatable process.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)
