811.1
J89
Judy, Allen.
The Business of Event Planning:
Behind-the-Scenes Secrets of Successful Special Events [Текст] :
Textbook / Allen Judy, 1st Edition. - Canada : Wiley, 2002. - 352
p. -
ISBN 978-0470831885 : 17331.82t. тг.
Кл.слова (ненормированные):
Business & Finance --
Hospitality --
Motivational
Management & Leadership --
The Business of
Event Planning --
Tourism
Аннотация: Practical tools and expert advice for
professional event planners Before planning an event, there is much
that must be done behind the scenes to make the event successful.
Before any thought is even given to timing or location of the
event, before the menus are selected and the decor designed, there
are proposals to be written, fees and contracts to be negotiated,
and safety issues to be considered. This book takes you behind the
scenes of event planning and explains every aspect of organizing
and strategic planning. This book will be of value to both the
professional event planner and to clients who are dealing with
planners.
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