811.1
M52
Mel, Ziegler, Patricia Ziegler, Bill Rosenzweig.
The Republic of Tea: The Story of the Creation
of a Business, as Told Through the Personal Letters of Its Founders
[Текст] / Ziegler, Patricia Ziegler, Bill Rosenzweig Mel. - New
York : Crown Business, 1994. - 336 p. -
ISBN 0-385-42057-9 :
Б. ц.
Кл.слова (ненормированные):
Business --
Management --
The Republic of Tea --
Художественная литература
Аннотация: Almost all of us have at some point dreamed of
starting our own business but have not been able to get past our
fear, anxiety, and uncertainty about pursuing those dreams. Through
a 20-month exchange of faxes, The Republic Of Tea chronicles the
feelings and emotions of three partners as they confront their
fears and dreams to create an enormously successful start-up
company. The book shows the budding entrepreneur how to start a
successful business that embodies his or her own soul and economic
realities. The insightful correspondence between Mel Ziegler and
Patricia Ziegler, co-founders of The Banana Republic chain, and
their new partner Bill Rosenzweig provides a map for the
entrepreneur. It tells of the day-to-day breakthroughs and
breakdowns of the creative process--inventing a product, developing
a plan, and structuring a business partnership--and even provides
the actual business plan used to raise money for the venture. As
part of the new Currency paperback line, the book includes a
"User's Guide"--an introduction and discussion guide created for
the paperback by the authors to help readers make practical use of
the book's ideas.
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