Loken, Barbara.
Brands and Brand Management: Contemporary
Research Perspectives : учебные программы / ed. Barbara Loken. - NY
: Psychology Press, 2015. - 311, [2] p. -
ISBN
978-1-138-88270-6 : Б. ц.
Рубрики:
Менеджмент
Кл.слова (ненормированные):
Brands --
PSYCHOLOGY
Аннотация: Very few books exist that meaningfully integrate
the rich and vast body of scientific research and theories that
have accumulated in the field, relating to both traditional and
contemporary topics in branding. This book accomplishes that task,
with contributions from leading experts in the science of branding,
national and international. The book should appeal to all students,
faculty, and marketing professionals with an interest in research
findings about brands, and an interest in deepening their
understanding of how consumers view brands.
Доп.точки доступа:
Ahluwalia, Rohini
Houston , Michael J.
Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)
