Электронный каталог

Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 320 p. - (The Strategyzer Series). - The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.". - ISBN 978-1-118-96805-5 : 23520.00 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
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Levy
    Retailing Management [Текст] : Textbook / Barton A. Weitz, Eighth edition, International Edition. - United States of America : McGraw Hill, 2012. - 675 p. - ISBN 978-0-07-122098-9 : 14200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Retailing Management -- Strategic Business Planning
Аннотация: The content of of this title on all formats are the same. Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.
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Aigul, Abzalieva, Vladimir Benc, Vladimir Bilcik.
    Building Bridges between Slovakia and Kazakhstan: Policy Forums and Sharing Transition Experience [Текст] : Textbook / Vladimir Benc. - Bratislava : ADIN, s.r.o. Presov, 2010. - 178 p. - ISBN 978-8089244-57-7 : Б. ц.

Кл.слова (ненормированные):
Building Bridges between Slovakia and Kazakhstan: -- Economics -- Policy -- Strategic Business Planning
Аннотация: The publication you are holding in your hands is the output of an international project titled "Building bringes between Slovakia and Kazakhstan: policy forums and sharing transition experience" co-financed by the official development aid the Slovak Republic (Slovak Aid). The aim of the project was to intensify cooperation between Slovakia and Kazakhstan in the field of science and research, academic cooperation between the two countries as well as the exchange of students and initiation of joint research projects in thosse areas, in which the cooperation between Slovakia and Kazakhstan could be mutually advantageous and beneficial with the accent put on the sharing of knowledge and the know-how we gained during the process of transition, with great emphasis laid on the strenghening of expert capacities in Kazakhstan to help their country perfom further reforms with accentuated democracy a fostered civic society.
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338
L50
Lehman, Carol M.
    Business communication [Текст] : Textbook / Debbie D. DuFrene, 12th ed. - United States of America : International Thomson Publishing, 1998. - 537 p. - ISBN 0-538-87520-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication -- Management -- Marketing -- Strategic Business Planning
Аннотация: Established as a clfssic and known for its strong theoretical base, this text maintained its relevance in the dynamic environment of contemprorary business! The hallmarks of each edition - impeccable research, comprehensive coverage, and excellent writing - are not only continued in this Twelth Edition, but improved upon. What's more, the authors brought a dynamic new focus to the text, one tat reflects the growing integration within the field of Business Communication. The Stratetegic Model for Communication teaches students how communication is influenced by dynamic by dynamic environmental forces!
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 290 p. - (The Strategyzer Series). - ISBN 978-1-118-96805-5 : 20227.20 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)