Электронный каталог

Yi, Zhixian.
    Marketing Services and Resources in Information Organizations [Текст] : учебное пособие / Zhixian Yi. - [Б. м. : б. и.]. - (Chandos Information Professional Series). - Б. ц.
Перевод заглавия: Маркетинговые услуги и ресурсы в информационных организациях

Аннотация: With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
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Ornstein, Allan C.
    Curriculum: Foundations, Principles, and Issues [Текст] : учебное пособие / Allan C. Ornstein. - England : Pearson Education Limited, 2018. - 382, [3] с. - (Global Edition). - ISBN 978-1-292-16207-2 : 67.500 тг.
Перевод заглавия: Учебная программа. Основы, принципы и проблемы

Кл.слова (ненормированные):
CURRICULUM, FOUNDATIONS, PRINCIPLES, ISSUES
Аннотация: A comprehensive, thoroughly documented, balanced overview of the foundations, principles, and issues of curriculum–from leaders in the field. This balanced, comprehensive view of the entire field of curriculum encourages readers to consider choices and formulate their own views on curriculum foundations, principles, and issues. Rather than focusing on either theory or practice, or advancing a particular political or social position, or approaching the field of curriculum as an administrative challenge, this book gives readers the information they need to develop their own opinions on curriculum today as well as their outlooks for the future. Curriculum: Foundations, Principles, and Issues covers the latest topics in education that impact the curriculum and features Learning Outcomes, Discussion Questions, and Curriculum Tips to enhance understanding of the material.
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Hunkins, Francis P.

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Refaat, Shady S.
    Smart Grid Enabling Technologies : учебное пособие / Shady S. Refaat. - [S. l.] : John Wiley & Sons, 2021. - 473 p. : il. - ISBN 978-1119422310 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
SMART, ENABLING
Аннотация: As the relationship between fossil fuel use and climate change becomes ever clearer, the search is on for reliable, renewable and less harmful sources of energy. Sometimes called the “electronet” or the “energy Internet,” smart grids promise to integrate renewable energy, information, and communication technologies with the existing electrical grid and deliver electricity more efficiently and reliably.
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Ellabban, Omar

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Jain, Kewal K.
    Textbook of Personalized Medicine : учебник / Kewal K. Jain. - 3rd ed. - Switzerland : Springer, 2021. - 744 p. - ISBN 978-3030620820 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
PERSONALIZED, MEDICINE
Аннотация: This book is for personalized medicine as a prescription of specific treatments and therapeutics best suited for an individual and considers genetic as well as environmental factors that influence responses to therapy. Best approaches are described for integration of all available technologies for optimizing the therapy of individual patients. This comprehensive third edition covers the latest advances in personalized medicine and several chapters are devoted to various specialties, particulary cancer which is the largest area of application. The book discusses the development of personalized medicine and various players in it such as companies, academic institutions, the government, and the public as the consumer of healthcare. Additionally, the roles of bioinformatics, electronic health records, and digital technologies for personalized medicine are discussed. Textbook of Personalized Medicine, 3rd Edition serves as a convenient source of informationfor students at many levels and in a wide range of fields, including physicians, scientists, and decision makers in the biopharmaceutical and healthcare industries.
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Tutton, Richard.
    Genomics and the Reimagining of Personalized Medicine : учебное пособие / Richard Tutton. - New York and London : Routledge Tayylor& Francis Group, 2020. - 203, [1] p. - ISBN 978-1-4727-2256-9 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
GENOMICS, PERSONALIZED, MEDICINE
Аннотация: Drawing on insights from work in medical history and sociology, this book analyzes changing meanings of personalized medicine over time, from the rise of biomedicine in the twentieth century, to the emergence of pharmacogenomics and personal genomics in the 1990s and 2000s. In the past when doctors championed personalization they did so to emphasize that patients had unique biographies and social experiences in the name of caring for their patients as individuals. However, since the middle of the twentieth century, geneticists have successfully promoted the belief that genes are implicated in why some people develop diseases and why some have adverse reactions to drugs when others do not. In doing so, they claim to offer a new way of personalizing the prediction, prevention and treatment of disease. As this book shows, the genomic reimagining of personalized medicine centres on new forms of capitalization and consumption of genetic information. While genomics promises the ultimate individualization of medicine, the author argues that personalized medicine exists in the imaginative gap between the problems and limits of current scientific practices and future prospects to individualize medical interventions. A rigorous, critical examination of the promises of genomics to transform the economics and delivery of medicine, Genomics and the Reimagining of Personalized Medicine examines the consequences of the shift towards personalization for the way we think about and act on health and disease in society. As such, it will be of interest to scholars and students of the sociology of medicine and health, science and technology studies, and health policy.
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Pevsner, Jonathan.
    Bioinformatics and Functional Genomics : пособие. 1 vol. / Jonathan Pevsner. - Chichester, West Sussex : Wiley blackwell, 2015. - 586, [1] p. : il. - ISBN 978-1-118-58178-0 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BIOINFORMATICS, BIOINFORMATICS, GENOMICS
Аннотация: The book is complemented by lavish illustrations and more than 500 figures and tables - many newly-created for the third edition to enhance clarity and understanding. Each chapter includes learning objectives, a problem set, pitfalls section, boxes explaining key techniques and mathematics/statistics principles, a summary, recommended reading, and a list of freely available software. Readers may visit a related Web page for supplemental information such as PowerPoints and audiovisual files of lectures, and videocasts of how to perform many basic operations: wiley /go/pevsnerbioinformatics. Bioinformatics and Functional Genomics, Third Edition serves as an excellent single-source textbook for advanced undergraduate and beginning graduate-level courses in the biological sciences and computer sciences. It is also an indispensable resource for biologists in a broad variety of disciplines who use the tools of bioinformatics and genomics to study particular research problems; bioinformaticists and computer scientists who develop computer algorithms and databases; and medical researchers and clinicians who want to understand the genomic basis of viral, bacterial, parasitic, or other diseases.
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Pevsner, Jonathan.
    Bioinformatics and Functional Genomics : пособие. 2 vol. / Jonathan Pevsner. - 3rd ed. - Chichester, West Sussex : Wiley blackwell, 2015. - 1124 p. : il. - ISBN 978-1-118-58178-0 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BIOINFORMATICS, GENOMICS
Аннотация: The book is complemented by lavish illustrations and more than 500 figures and tables - many newly-created for the third edition to enhance clarity and understanding. Each chapter includes learning objectives, a problem set, pitfalls section, boxes explaining key techniques and mathematics/statistics principles, a summary, recommended reading, and a list of freely available software. Readers may visit a related Web page for supplemental information such as PowerPoints and audiovisual files of lectures, and videocasts of how to perform many basic operations: wiley /go/pevsnerbioinformatics. Bioinformatics and Functional Genomics, Third Edition serves as an excellent single-source textbook for advanced undergraduate and beginning graduate-level courses in the biological sciences and computer sciences. It is also an indispensable resource for biologists in a broad variety of disciplines who use the tools of bioinformatics and genomics to study particular research problems; bioinformaticists and computer scientists who develop computer algorithms and databases; and medical researchers and clinicians who want to understand the genomic basis of viral, bacterial, parasitic, or other diseases.
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Aschengrau, Ann.
    Essentials of Epidemiology in Public Health : учебное пособие / Ann Aschengrau. - [S. l.] : Jones&Bartlett Learning, 2020. - 528 p. : il., табл. - ISBN 978-1284128352 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
EPIDEMIOLOGY
Аннотация: Essentials of Epidemiology in Public Health, Fourth Edition combines theory and practice in presenting traditional and new epidemiologic concepts. Broad in scope, the text opens with five chapters covering the basic epidemiologic concepts and data sources. A major emphasis is placed on study design, with separate chapters devoted to each of the three main analytic designs: experimental, cohort, and case-control studies.Full chapters on bias, confounding, and random error, including the role of statistics in epidemiology, ensure that students are well-equipped with the necessary information to interpret the results of epidemiologic studies.
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Seage III, George R.

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Chang, Bliss J.
    Introduction to Evidence-based Medicine: Key Summaries for Common Medical Practices : учебное пособие / Bliss J. Chang, Timothy F. Fernandez. - [S. l.] : Elsevier, 2022. - 214 p. - ISBN 978-0-323-76033-1 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BASED, MEDICINE
Аннотация: Be ready with specific evidence when you present patient plans during medical rounds! Concise and easy to use, Introduction to Evidence-Based Medicine: Key Summaries for Common Medical Practices simplifies the complexity of clinical studies using key landmark trials in the core medicine specialties. Ideal for those early in their medical education and career, this portable guide helps you make the most of your limited time by introducing and explaining classic studies, preparing you to seek out and quickly digest future evidence-based medicine information.
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Fernandez, Timothy F.

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Hall, Heather R.
    Evidence-Based Practice: An Integrative Approach to Research, Administration, and Practice : учебное пособие / Heather R. Hall. - 2nd ed. - USA : Jones&Bartlett Learning, 2017. - 424 p. : il. - ISBN 978-1-284-09875-4 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
EVIDENCE, BASED, MEDICINE
Аннотация: Evidence-Based Practice: An Integrative Approach to Research, Administration, and Practice, Second Edition is an excellent reference for interdisciplinary education and clinical agencies, as well as disciplines focused on translating research evidence to quality practices. The authors provide sound information on the research process and critical appraisal, and use a unique integrative–collaborative approach to apply these principles. They also develop a strong conceptualization of integration of research and evidence-based practice from a clinical and administrative perspective. Learning objectives are included at the beginning of each chapter to identify important concepts and guide readers through the content covered in the text, and review questions and case studies help readers apply what they have learned. The Second Edition will take a more global perspective on health policy and health care.
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Roussed, Linda A.

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