Sterne, Jim.
Artificial Intelligence for Marketing: Practical
Applications : учебное пособие / Jim Sterne. - United States
America : Wiley, 2017. - 344, [4] с. -
ISBN
978-1-119-40633-4 : 39.500тг.
Перевод заглавия: Искусственный интеллект для маркетинга:
практическое применение
Рубрики:
Маркетинг--Цифровой
Кл.слова (ненормированные):
MARKETING,
ARTIFICIAL, INTELLIGENCE
Аннотация: Artificial Intelligence for Marketing presents a
tightly-focused introduction to machine learning, written
specifically for marketing professionals. This book will not teach
you to be a data scientist―but it does explain how Artificial
Intelligence and Machine Learning will revolutionize your company's
marketing strategy, and teach you how to use it most effectively.
Data and analytics have become table stakes in modern marketing,
but the field is ever-evolving with data scientists continually
developing new algorithms―where does that leave you? How can
marketers use the latest data science developments to their
advantage? This book walks you through the "need-to-know" aspects
of Artificial Intelligence, including natural language processing,
speech recognition, and the power of Machine Learning to show you
how to make the most of this technology in a practical, tactical
way.
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