Электронный каталог

338
B64
Black, Robert L. , Corley Robert N.
    The Legal Environment of Business [Текст] : Textbook / Robert L. , Corley Robert N. Black. - United States of America : McGRAW-HILL, 1973. - 645 p. - ISBN 0-07-013180-5 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Pol; Political -- The Legal Environment of Business
Аннотация: This third edition of The Legal Environment of Business extends the basic philosophy ans approach of the former editions, refined by a decade of experience. During the sixties the merits of a “traditional” course in business law versus an “environmental” one were widely discussed and debated. There was much disagreement even about how these courses basically differ, and, indeed, no unamity of viewpoint on that issue exists today. Our previous editions have reflected our position on the matter: that essentially a traditional course emphasizes private law, an environmental course public law and the regulation of business. In addition, we fell that macro law (the nature, formation, and application of law in general) should be stressed in the environmental approach, as contrasted with the traditional preoccupation with micro law (the detailed substantive rules in areas such as contracts, agency, and business organizations). At the same time, we believe that private law should not be ignored and that studentsshould be given at least an overview of its major areas. This edition continues to reflect these views.
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61
G10
G, K Pal.
    Comprehensive Textbook Of Medical Physiology [Текст] : Textbook / K Pal G, First Edition. - India : Jaypee Brothers Medical Publishers , 2017. - 1398 p. - ISBN 978-9386261083 : Б. ц.

УДК

61

Кл.слова (ненормированные):
Electrocardiogram -- Management -- Medical Physiology -- Medicine -- Pathophysiology
Аннотация: • Learning Objectives: Given in the beginning of each chapter to provide the gross content of the topic that have been further divided into ‘Must Know’ category which a student should at least acquire and ‘May Know’ category which a student is desirable to acquire. • Scientist Contribution: The important contributions of the great scientists in the concerned fields have been categorized as Scientist(s) Contributed. This will not only give the information of the development of medicine, but will also inspire the students to take up research in physiology and medicine • Application Boxes: Applied aspects of the topics are highlighted in Application Boxes. • Clinical Boxes: Patient and disease related concepts are highlighted in Clinical Boxes. • Important Note(s): Some important and useful facts are emphasized as Important Note(s). • Presentation: All the important and complex information are structured and presented in a point-wise format to make easy grasp of the topics and to counter all the relevant points. • Flowcharts: All the major concepts are simplified and summarized in the flowcharts. • Schematic Diagrams and Graphs: All the relevant and significant mechanisms and their theories are described with the help of schematic diagrams and graphs. • Structured Tabular Format: Student-needed important data have been presented in a structured tabular format. • Histological Pictures: All the mechanisms that require structural knowledge of a tissue or organ to comprehend the concept have been identified with appropriate histological pictures. • Chapter Summary: All the important topics end with a Chapter Summary that has two parts. The first part, Key Concepts depicts the central theme of the topic, on the other hand the second part, Must Read/Know depicts all the probable long as well as short questions for the theory examination and viva voce. The students will definitely find it very useful. • A comprehensive textbook that has incorporated all the requirements of a medical student imparting the knowledge and skill in the subject, acquiring ingredient needed to write the examination and kindling his or her aspiration to progress in the profession.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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СФ (1)
Свободны: СФ (1)

81
J22
James, A. Belasco, Ph.D.
    Teaching the Elephant to Dance. The Manager's Guide to Empowering Cange. [Текст] : Textbook / A. Belasco, Ph.D. James. - New York : A Plume Book, 1991. - 276 p. - ISBN 0-452-26629-7 : Б. ц.

УДК

81

Аннотация: In life, change is inevitable. In business, change is vital. In the economy of the 1990s, change spells the difference between corporate life or dearh. Yet in most organizations -especially previously successful ones -change often seems next to impossible. This eye-opening book gives every manager a step-by-step guide to making the impossible happen. Filled with marvelously illuminating case histories of companies large and small that have maneuvered out of the Sargasso Sea of stagnation to get back into the competitive mainstream, it shows how to devise new corporate vision and strategies... how to overcome inertia and inbred adherence to "how it's always been done"... and how to make both management and labor trail-blazers rather than road-blockers to new standaards of excellence.
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ХР (1)
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82
J74
John, Harvey-Jones.
    Making It Happen [Текст] : Reflections on Leadership / Harvey-Jones John. - London : Fontana An Imprint of HarperCollinsPublishers, 1989. - 336 p. - ISBN 0-00-637409-3 : Б. ц.

УДК

82

Кл.слова (ненормированные):
English -- Making It Happen -- Художественная литература
Аннотация: Sir John Harvey-Jones is one of the best-known and admired industralists in the world, and his achievements at ICI are a legendary feat. But how was it done? How was that giant company salvaged from its disastrous and transformed into one of Britain's best-run companies? Reflecting on his years as chairman of ICI and on his experience of leadership in the Royal Navy. Harvey-Jones offers a wealth of knowledge and common-sense advice on all aspects of business life and management. In particular, he demonstrates how it is possible to run a company with time and respect for everyone involved, and how this enables a company to excel.
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ХР (1)
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33
T30
David, J. Teece
    Dynamic Capabilities & strategic management : Organizing for Innovation and Crowth / J. Teece David. - United Kingdom : Oxford University Press, 2013. - 286 p. - ISBN 978-0-19-954512-4 : 15792.00t. тг.

УДК

33

Рубрики: Стратегический менеджмент

Кл.слова (ненормированные):
менеджмент -- Dynamic Capabilities & strategic management -- Economic -- English
Аннотация: How do firms compete? How do firms earn above-normal returns? What's needed to sustain superior performance long term? An increasungly powerful answer to these fundamental questions of business strategy lies in the concept of dynamic capabilitiees. These are the skills, processes, routines, organizational structures, and disciplines that enable firms to build, employ, and orchestrate intangible assets relevant to satisfying customer needs, and which cannot be readily replicated by competitors. Enterprises with strong dynamic capabilities are intensely entrepreneurial. They not only adapt to business ecosystems; they also shape them through innovation, collaboration, learning, and involvement.
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811.1
B69
Bob, Dignen. , Steve Flinders, Simon Sweeney, Matt Smelt-Webb
    Forworkandlife. English 365 [Текст] : Teacher/s Book 2 / Dignen., Steve Flinders, Simon Sweeney, Matt Smelt-Webb Bob. - Professional English, Audio CD Set . - Cambridge : Cambridge University Press, 2003. - 128 p. - ISBN 978-0-521-75368-5 : 3500.00t. тг.

УДК

811.1

Кл.слова (ненормированные):
Economics -- English 365 -- Management -- Marketing
Аннотация: English365 is a Business English and general English course. It is for Learners who want to develop their English skills for their work and their social and travel needs, and therefore reflects the work-life balance of busy working adults. Student's Book 2 is for lower-intermediate to intermediate level learners.
Экземпляры всего: 15
ХР (15)
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336.6
E35
Ehsan, Nikbakht DBA CFA, A.A. Groppelli
    Finance [Текст] : Textbook / Nikbakht DBA CFA, A.A. Groppelli Ehsan, Sixth Edition. - United States of America : Barrons Educational Series , 2012. - 640 p. - (Barron's Business Review Series). - ISBN 978-0764147593 : Б. ц.

УДК

336.6

Кл.слова (ненормированные):
Economics -- English -- Finance -- Management -- Tax and taxation
Аннотация: Books in Barron's Business Review Series Make Excellent supplements to college textbooks. They are also used by many instructors as main texts in adult education courses and business brush-up programs. You'll find key business terms defined, important concepts reviewed, and exaples of business transactions described. This updated sixth edition of Finance defines and explains key financial terms and discusses topics that include business types and taxation methods, the value of money over time, capital budgeting investing and financing, dividend policy, investment decisions based on financial derivatives, financial analysis, managing working capital, analyzing financial statements, using financial software, and much more.
Экземпляры всего: 1
ХР (1)
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811.1
A62
Antoinette, Meehan, Frances Watkins and Paul Emmerson.
    The Business. Intermediate. [Текст] : Teacher's Book. B1 / Meehan, Frances Watkins and Paul Emmerson Antoinette. - Thailand : Macmillan Publishers limited, 2007. - 143 p. - ISBN 978-1-4050-8186-3 : 4000-00t.тг., 4000.00t. тг.

УДК

811.1

Кл.слова (ненормированные):
Economics -- English -- Management -- Marketing -- The Business
Аннотация: The Business is a multi-level business English course which offers the student a cutting-adge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into business-related degree courses in leading European institutions.
Экземпляры всего: 5
ХР (5)
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811.1
P56
PhD., Michael LeBOEUF.
    How to win customers and keep them for life [Текст] / Michael LeBOEUF PhD. - New York : Berkley Books, 1987. - 190 p. - ISBN 0-425-11468-6 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- History -- How to win customers and keep them for life -- Management
Аннотация: How to Win Customers and Keep Them for Life is a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. Written by Michael LeBoeuf, one of the nation's foremost business consultants, this practical no-nonsense guide tells you everything you need to know about successful selling-and most important of all-how to win customers for life.
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ХР (1)
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