Электронный каталог

65.01
Н 20
Найт, Фил.
    Продавец обуви. История компании Nike, рассказанная ее оснавателем [Текст] / Перевод с английского В.Царева. - Москва : Эксмо, 2022. - 496 с. - (Top Business Awards). - ISBN 978-5-699-86267-2 : 7100.00 тг.

УДК

65.01

Кл.слова (ненормированные):
Бизнес -- История -- Маркетинг -- Мотивация -- Художественная литература
Аннотация: Когда-то молодой, неудержимый, только что окончивший бизнес-школу Фил Найт занял у отца 5 долларов, чтобы открыть собственную компанию с одной простой миссией: импортировать недорогую и высококачественную обувь из Японии. За первый год продаж из своего фургона "Плимут Валиант" Найт заработал 8 тысяч долларов. Сегодня годовой оборот Nike - 30 миллиардов. Nike Фила Найта - золотой стандарт для стартапов, и его галочка - это больше чем лого. Это символ победы и величия, один из немногих символов, узнаваемых в каждом уголке мира. Найт, "человек за галочкой", всегда остававшийся в тени, в этой откровенной, смешной, интригующей и честной книге впервые рассказывает свою историю.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
D53

    Dictionary. English-Russian. Russian-English [Текст] : Over 70 000 works. - Москва : Oxford University Press, 1994. - 623 p. - ISBN 0-19-864500-7 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Dictionary -- Словарь англо-русский -- Экономика
Аннотация: Oxford's new range of paperback pocket dictionaries is ideal for study, business, or home referrence, providing comprehensive coverage of the world's major languages at an affordable price.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
M65
Michael, Best.
    The New Competition: Institutions of Industrial Restructuring [Текст] / Best Michael. - Great Britain : Harvard University Press, 1990. - 320 p. - ISBN 0-674-60925-5 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economic -- Managerial -- The New Competition
Аннотация: In this new book, Michael Best argues that we are currently witnessing the emergence of new principles of production and business organization in the industrial societies of the West. The "old competition", based on large-scale industrial production, is giving way to new forms of competition based on small firms acting as strategic agents in national and international markets. Best analyzes this development by drawing on a wide range of material from Britain, Europe, Japan and the United States. He examines the different perspectives on business organization during the age of Fordism - such as those developed by Galbraith, Holland and Chandler - and contrasts these accounts with the characteristics of successful competitiors in the contemporary "post-Fordist" age. He develops the paradigm of strategic planning in order to analyze firm, sector and intersector dynamics. He also draws out the implications of the new competition for industrial policy in Britain and elsewhere, giving partic
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811(075.4)
П 31
Петроченков, А. В.
    Business English Basic Words. [Текст] : Англо-русский учебный словарь базовой лексики делового английского языка. / А. В. Петроченков. - М. : Добрая Книга, 2007. - 416 p. - (Английский с Александром Петроченковым - Быстро и эффективно). - Этот словарь серии "Business English c Александровым Петроченковым" продолжает серию "Английский с Александром Петроченковым - быстро и эффективно". Особенностью наятоящего учебного словаря делового английского языка является ограниченное число слов. В словаре представлена только наиболее употребительная, тщательно отобранная универсальная базовая лексика, необходимая каждому, кто стремится эффективно освоить и практически использовать деловой английский язык. Поэтому все эти слова необходимо выучить. Еще одна особенность данного учебного словаря в том, что каждое слово проиллюстрировано предложениями на английском языке с переводом на русский, чтобы облегчить запоминание базовой лексики и усвоить ее применение. - ISBN 5-98124-184-5 : 1430-00t.тг.

УДК	811(075.4)

Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
C22
Carl, Sewell, Paul B. Brown
    Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer [Текст] / Sewell, Paul B. Brown Carl. - New York : Pocket Books, 1990. - 175 p. - ISBN 0-671-74795-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Customers for Life -- Economics -- Finance
Аннотация: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
P56
PhD., Michael LeBOEUF.
    How to win customers and keep them for life [Текст] / Michael LeBOEUF PhD. - New York : Berkley Books, 1987. - 190 p. - ISBN 0-425-11468-6 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- History -- How to win customers and keep them for life -- Management
Аннотация: How to Win Customers and Keep Them for Life is a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. Written by Michael LeBoeuf, one of the nation's foremost business consultants, this practical no-nonsense guide tells you everything you need to know about successful selling-and most important of all-how to win customers for life.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
L80
Lisa, J. Endlich
    Goldman Sachs: The Culture of Success [Текст] / J. Endlich Lisa. - New York : Knopf, 1999. - 336 p. - ISBN 978-0679450801; 0-679-45080-7 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Banking -- Business -- Goldman Sachs -- Художественная литература
Аннотация: The history, mystique, and remarkable success of Goldman Sachs, the world's premier investment bank, are examined in unprecedented depth in this fascinating and authoritative study. Former Goldman Sachs Vice President Lisa Endlich draws on an insider's knowledge and access to all levels of management to bring to life this unique company that has long mystified financial players and pundits. The firm's spectacular ascent is traced in the context of its tenacious grip on its core values. Endlich shows how close client contact, teamwork, focus on long-term profitability rather than short-term opportunism, and the ability to recruit consistently some of the most talented people on Wall Street helped the firm generate a phenomenal $3 billion in pretax profits in 1997. And she describes in detail the monumental events of 1998 that shook Goldman Sachs and the financial world. Her book documents some of the most stunning accomplishments in modern American finance, as told through the careers of the gifted and insightful men who have led Goldman Sachs. It begins with Marcus Goldman, a German immigrant who in 1869 founded the firm in a lower Manhattan basement. After the turn of the century, we see his son Henry and his son-in-law Sam Sachs develop a full-service bank.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
M52
Mel, Ziegler, Patricia Ziegler, Bill Rosenzweig.
    The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders [Текст] / Ziegler, Patricia Ziegler, Bill Rosenzweig Mel. - New York : Crown Business, 1994. - 336 p. - ISBN 0-385-42057-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- Management -- The Republic of Tea -- Художественная литература
Аннотация: Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
B86
Brian, White.
    Dissertation Skills: for Business and Management [Текст] / White Brian. - London : Singapore by Seng Lee Press, 2007. - 168 p. - ISBN 978-0-82646-788-1 : 4676.16t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business -- Dissertation Skills -- Marketing -- Technology
Аннотация: All right by Thomson Learning 2007. The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieal system, or otherwise, without prior permission of the publisher. While the publisher has taken all reasonable care in the preparation of this book the publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot fccept any legal responsibility or liability for any errors or omissions from the book or the consequences thereof.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
P78
Pohl, A.
    Professional English Accouting [Текст] / Series Editor: Nick Brieger. - China : Pearson Education Limited, 2004. - 104 p. - ISBN 0-582-45163-9 : 770.00t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business -- Finance -- Professional English Accouting -- Tax and taxation
Аннотация: Test Your Professional English: Accouting is one in a series of ten useful Test Your Professional English books. This thoroughly revised and updated edition features 60 clear and simple tests for students and professionals. The book is organized into 8 sections and covers over 500 key words and expressions in areas such as financial accounting, business organization, financial statements, costing, planning and control, and decision-making.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)