Philip, Kotler.
Sixth Edition [Текст] : Analysis, planning,
implementation, and control / Kotler Philip. - USA New Jersey :
Prentice Hall, Englewood Cliffs, 1988. - 776 c. - ( Prentice-Hall
series in marketing). -
ISBN 0-13-556150-7 : Б. ц.
Кл.слова (ненормированные):
Management --
Marketing
Аннотация: Understanding the critical role of marketing in
organizations and society Laying the groundwork through strategic
planning The marketing management process and marketing planning
Marketing information systems and marketing research Analyzing the
marketing environment
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)
