339.13
C 31 us
Cateora, Philip R.
International Marketing [Электронный ресурс] /
Philip R. Cateora, John Graham, Mary C. Gilly. - 15th ed. - [S. l.]
: McGraw-Hill Higher Education, 2010. - 659 p. -
ISBN
978-0-07-352994-3 : Б. ц.
Кл.слова (ненормированные):
Marketing --
Export marketing --
International
business enterprieses --
International Marketing
Аннотация: Cateora and Graham''s International Marketing is
far and away the best selling text in the field, with a pioneering
approach to making the material accessible and relevant that has
become the standard by which other books are judged. Providing a
well-rounded perspective of international markets that encompasses
history, geography, language, and religion as well as economics,
Cateora helps students to see the cultural and environmental
uniqueness of any nation or region. The 15th edition reflects all
the important events and innovations to affect global business
within recent years, while including several new and updated
technological learning tools.
Доп.точки доступа:
Graham, John
Gilly, Mary C.
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