Электронный каталог

Virginia, Evans, Jenny Dooley, Stanley Wright.
    Information Technology [Текст] : Teacher's Guide / Evans, Jenny Dooley, Stanley Wright Virginia. - United Kingdom : Express Publishing, 2015. - 135 p. - ISBN 978-1-4715-3460-7 : 6000.00t. тг.

Кл.слова (ненормированные):
Economics -- Finance -- Information Technology -- Marketing
Аннотация: CEF Levels: A1, A2 and B1. Career Paths English: Information Technology is a new educational resource for technology professionals who want to improve their English communication skills in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths English: Information Technology addresses topics including computer components, accessories, software, Internet security, web design and the future of the industry. The series is organized into three levels of difficulty and offers over 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production. Included Features: A variety of realistic reading passages; Career-specific dialogues; 45 reading and listening comprehension checks; Over 400 vocabulary terms and phrases; Guided speaking and writing exercises; Complete glossary of terms and phrases. The Teacher's book contains full answer key and audio scripts. The audio CDs contain all recorded material in British English
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

519.2::[338.516.46:368.8.025.6](470+571)
S10
S.S.Ivanov, [and others].
    Risk insurance theory and practice [Текст] / [and others] S.S.Ivanov. - M. : ROSNO: Ankil, 2010. - 496 p. - ISBN 978-5-86476-307-0 : Б. ц.

УДК	519.2::[338.516.46:368.8.025.6](470+571)

Кл.слова (ненормированные):
Information Technology -- Management -- Mathematical optimization -- Risk insurance theory and practice -- Statistics
Аннотация: The book deals with the problems of financial-economic management of insurance processes using actuarial-mathematical methods and MathCAD program - mathematical package. Theoretical suppositions are supported by calculation examples. The material is intended for experts familiar with the fundamentals of the probability theory and mathematical statistics, and involved in practical insurance.
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811.1
P33
Paul, LaREAU-EDWARD VOCKELL.
    The computer in the foreign Language curriculum [Текст] : Textbook / LaREAU-EDWARD VOCKELL Paul. - United States of America : Mitchell Publishing, 1989. - 189 p. - ISBN 0-394-39417-8 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Information Technology -- Telecommunications -- The computer in the foreign Language curriculum
Аннотация: The computer in the foreign Language curriculum is one in a series of books that deal with the integration of the use computer into specific methods areas. The other titles in this series, and their planned publication dates are: The computer in the English Curriculum.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
Экземпляры всего: 1
СФ (1)
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