Электронный каталог

316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)

33
T30
David, J. Teece
    Dynamic Capabilities & strategic management : Organizing for Innovation and Crowth / J. Teece David. - United Kingdom : Oxford University Press, 2013. - 286 p. - ISBN 978-0-19-954512-4 : 15792.00t. тг.

УДК

33

Рубрики: Стратегический менеджмент

Кл.слова (ненормированные):
менеджмент -- Dynamic Capabilities & strategic management -- Economic -- English
Аннотация: How do firms compete? How do firms earn above-normal returns? What's needed to sustain superior performance long term? An increasungly powerful answer to these fundamental questions of business strategy lies in the concept of dynamic capabilitiees. These are the skills, processes, routines, organizational structures, and disciplines that enable firms to build, employ, and orchestrate intangible assets relevant to satisfying customer needs, and which cannot be readily replicated by competitors. Enterprises with strong dynamic capabilities are intensely entrepreneurial. They not only adapt to business ecosystems; they also shape them through innovation, collaboration, learning, and involvement.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
T82
Tracy, Goss.
    The Last Word on Power: Executive Re-Invention for Leaders Who Must Make the Impossible Happen [Текст] / Goss Tracy, First Edition. - New York : Bantam Doubleday Dell, 1996. - 288 p. - ISBN 0-385-47492-X : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Leadership -- Organization -- The Last Word on Power
Аннотация: How leaders can achieve something meaningful—transform a brand, a workplace, a technology, themselves—beyond holding an influential position. Do you want to do work that is worthy of your time and talent? Do you want to make your mark on your industry, company, or within your community? Are you satisfied with the fact that reengineering, quality improvements, and other changes never really make a lasting impact? Then you need to go beyond the techniques of improvement and learn the skills that it takes to be extraordinary. The power to be extraordinary is not one we are born with. Rather, it is a power that one can learn, and Tracy Goss helps executives realize this power. Here in this book for the first time, Goss makes her coursework available to the general reader. Goss’s unique methodology shows how you how you can “put at risk the success you’ve become for the power of making the impossible happen.” She positions executives to take on the future that they dream about. She teaches how to behave differently so that you are free of past constraints. She shows how you can be at home in the environment in which you are constantly surrounded by threats, and how to transcend the ordinary to make the impossible happen. Her work has resulted in many important life changes and organizational reinventions worldwide.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

John, W. Newstrom, Keith Davis
    at Work Tenth Edition [Текст] : Human Behavior at Work / W. Newstrom, Keith Davis John. - Boston : McGraw-Hill, 1997. - (International Edition). - ISBN 0-07-046504-5 : Б. ц.

Кл.слова (ненормированные):
Organizational -- Behavior
Аннотация: This revised text includes many new topics and concepts from contemporary organizational behaviour literature and actual practice. In addition to maintaining the style and learning aids of past editions, this edition includes many real company examples. The text covers systems models; employee communication asnd employee attitudes; and empowerment and participation.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

    Essentials of Management Information Systems.Fourth Edition : Organization and Technology in the Networked Enterprise / C. Laudon, Jane Price Laudon Kenneth. - USA : Prentice Hall, 2010. - 509 c. - ISBN 0-13-019323-2 : Б. ц.

Кл.слова (ненормированные):
Essentials -- Information Systems -- Management
Аннотация: For undergraduate and graduate level MIS and information systems courses taught in MIS, IS, CIS, Business and Management departments. It is well-suited for courses on the quarter system and those that combine a MIS text with hands-on software, projects, or case studies. This text prepares students for the constantly changing demands of using information systems as managers in today's fast-paced organizations - first by relating MIS to management, the organization and technology, focusing on the importance of integrating these elements; second by tracking emerging technologies and organizational trends; and third by consistently using examples taken from real businesses, both domestic and foreign.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

Hulsen, Tim.
    Data Science in Healthcare : научная / ed. Tim Hulsen. - Switzerland : Mdpi AG, 2022. - 199, [1] p. - ISBN 978-3-0365-3983-6 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
DATA, SCIENCE
Аннотация: Data science is an interdisciplinary field that applies numerous techniques, such as machine learning, neural networks, and deep learning, to create value based on extracting knowledge and insights from available data. Advances in data science have a significant impact on healthcare. While advances in the sharing of medical information result in better and earlier diagnoses as well as more patient-tailored treatments, information management is also affected by trends such as increased patient centricity (with shared decision making), self-care (e.g., using wearables), and integrated care delivery. The delivery of health services is being revolutionized through the sharing and integration of health data across organizational boundaries. Via data science, researchers can deliver new approaches to merge, analyze, and process complex data and gain more actionable insights, understanding, and knowledge at the individual and population levels. This Special Issue focuses on how data science is used in healthcare (e.g., through predictive modeling) and on related topics, such as data sharing and data management.
Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)

Gilbreth, L. M.
    The Psychology of Management / L. M. Gilbreth. - Delhi : Misha books, 2023. - 244, [1] p. - ISBN 978-93-91597-00-9 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
PSYCHOLOGY, MEDICAL
Аннотация: "Psychology of Management" is an insightful and practical book that provides readers with a comprehensive understanding of the role of psychology in management. It is a must-read for anyone interested in organizational psychology, management theory, or leadership. The book covers a range of topics related to management psychology, including motivation, communication, leadership, and teamwork. Gilbreth also discusses the role of personality in the workplace and how managers can use personality assessments to better understand and manage their employees. One of the key strengths of the book is its practical approach. Gilbreth provides readers with concrete examples and case studies to illustrate the principles she discusses. She also includes practical tips and advice for managers looking to apply the concepts in the book to their own work.
Экземпляры всего: 1
ФМШ (1)
Свободны: ФМШ (1)