Электронный каталог

339.13
C 31 us
Cateora, Philip R.
    International Marketing [Электронный ресурс] / Philip R. Cateora, John Graham, Mary C. Gilly. - 15th ed. - [S. l.] : McGraw-Hill Higher Education, 2010. - 659 p. - ISBN 978-0-07-352994-3 : Б. ц.

УДК

339.13

Кл.слова (ненормированные):
Marketing -- Export marketing -- International business enterprieses -- International Marketing
Аннотация: Cateora and Graham''s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Доп.точки доступа:
Graham, John
Gilly, Mary C.

Свободных экз. нет

339.13
K 77 us
Kotler, Philip.
    Marketing Management [Электронный ресурс] / Philip Kotler, Kevin Lane Keller. - 14th ed. - [S. l.] : Prentice Hall, 2012. - 812 p. - ISBN 978-0-13-210292-6 : Б. ц.

УДК

339.13

Кл.слова (ненормированные):
Marketing -- Marketing Management -- Management -- International Marketing
Аннотация: Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today''s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson''s online tutorial and assessment platform.
Доп.точки доступа:
Keller, Kevin Lane

Свободных экз. нет