Электронный каталог

33
M 75 us
Mishkin, Frederic S.
    The economics of money, banking, and financial markets [Текст] / Frederic S. Mishkin. - Sixth ed. - Boston : [s. n.], 2001. - 737 p. - (The Addison-Wesley series in economics). - ISBN 0-321-08538-8 : Б. ц.

УДК

33

Кл.слова (ненормированные):
Financial sector -- Monetary policy -- Bank -- Financial markets
Свободных экз. нет

33
M 75 us
Mishkin, Frederic S.
    The economics of money, banking, and financial markets [Текст] : study Guide / Frederic S. Mishkin. - Sixth ed. - Boston : [s. n.], 2001. - 296 p. - (The Addison-Wesley series in economics). - ISBN 0-321-08542-6 : Б. ц.

УДК

33

Кл.слова (ненормированные):
Financial sector -- Monetary policy -- Bank -- Financial markets
Свободных экз. нет

33
M 75 us
Mishkin, Frederic S.
    The economics of money, banking, and financial markets [Текст] : instructor''s Manuel with Lecture Notes, Transparency Masters, and Answers / Frederic S. Mishkin. - Sixth ed. - Boston : [s. n.], 2001. - (The Addison-Wesley series in economics). - ISBN 0-321-08539-6 : Б. ц.

УДК

33

Кл.слова (ненормированные):
Financial sector -- Monetary policy -- Bank -- Financial markets
Свободных экз. нет

33
M 75 us
Mishkin, Frederic S.
    The economics of money, banking, and financial markets [Текст] : test Bank / Frederic S. Mishkin. - Sixth ed. - Boston : [s. n.], 2001. - 678 p. - (The Addison-Wesley series in economics). - ISBN 0-321-08540-X : Б. ц.

УДК

33

Кл.слова (ненормированные):
Financial sector -- Monetary policy -- Bank -- Financial markets
Свободных экз. нет

339.13
C 31 us
Cateora, Philip R.
    International Marketing [Электронный ресурс] / Philip R. Cateora, John Graham, Mary C. Gilly. - 15th ed. - [S. l.] : McGraw-Hill Higher Education, 2010. - 659 p. - ISBN 978-0-07-352994-3 : Б. ц.

УДК

339.13

Кл.слова (ненормированные):
Marketing -- Export marketing -- International business enterprieses -- International Marketing
Аннотация: Cateora and Graham''s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Доп.точки доступа:
Graham, John
Gilly, Mary C.

Свободных экз. нет

336
F 54 au
Kidwell, David S.
    Financial Markets, Institutions and Money / David S. Kidwell, Mark Brimble, Anup Basu. - 3rd Edition. - [S. l.] : Wiley, 2011. - 845 p. - ISBN 9781118384114 : Б. ц.

УДК

336

Кл.слова (ненормированные):
Financial Markets -- Money
Аннотация: In Financial Markets, Institutions and Money, 3rd Edition, you will discover exactly how the participants within the financial system interrelate. This textbook also examines topical subject matter, including the state of the financial system after the global financial crisis. The role of the Reserve Bank of Australia in managing monetary policy during the crisis is reviewed. This text will help you to develop a firm understanding of finance that will assist you throughout your studies and beyond.
Доп.точки доступа:
Brimble, Mark
Basu, Anup

Свободных экз. нет

336
C 37 au
Cecchetti, Stephen G.
    Money, Banking and Financial Markets / Stephen G. Cecchetti, Kermit L, Schoenholtz. - 4th Edition. - [S. l.] : McGraw-Hill Education, 2015. - 700 p. - ISBN 978-981-4575-16-4 : Б. ц.

УДК

336

Кл.слова (ненормированные):
Financial Markets -- Money
Аннотация: Money and the financial system -- An introduction to money and the financial system -- Money and the payments system -- Interest rates, financial instruments, and financial markets -- Future value, present value, and interest rates -- Bonds, bond prices, and the determination of interest rates -- The risk and term structure of interest rates -- Stocks, stock markets, and market efficiency -- Derivatives: futures, options, and swaps -- Foreign exchange -- Financial institutions -- The economics of financial intermediation -- Depository institutions: banks and bank management -- Financial industry structure -- Regulating the financial system -- Central banks, monetary policy, and financial stability -- Central banks in the world today -- The structure of central banks: the federal reserve and the european central bank -- The central bank balance sheet and the money supply process -- Monetary policy: stabilizing the domestic economy -- Exchange-rate policy and the central bank -- Money growth, money demand, and modern monetary policy.
Доп.точки доступа:
Schoenholtz, Kermit L,

Свободных экз. нет

657.1(075.8)
M31
Markhaeva, B. A., Karshalova A.D.
    MANAGEMENT ACCOUTING 1 [Текст] : Study guide / B. A., Karshalova A.D. Markhaeva. - Almaty : IB "Balausa", 2017. - 216 p. - ISBN 978-601-06-4824-1 : дар тг., дар. тг.

УДК	657.1(075.8)

Кл.слова (ненормированные):
Economic -- Information Processing -- MANAGEMENT ACCOUTING
Аннотация: The purpose of management accouting is the collection, accumulation, grouping, processing, analysis and information transmission, which helps managers to make management decisions, to plan, monitor and measure the activities of the organization and its operating performance. Study of management accouting helps to present it as control mechanism of the enterprise business activity, focused on a profit and abjectives achievement of the goods and services markets. Management accouting, as a part of enterprise information system, provides all levels of managers with economic data, for effective implementation of management functions, which include: planning, analysis, control, regulation, decision making, promotion etc.
Экземпляры всего: 12
ХР (12)
Свободны: ХР (12)

Cusumano, Michael A.
    Microsoft secrets: how the world's most powerful software company creates technology, shapes markets, and manages people [Текст] / Richard W. Selby. - New York : THE FREE PRESS, 1995. - 512 p. - ISBN 0-02-874048-3 : Б. ц.

Кл.слова (ненормированные):
Computer program -- Information systems in organizations -- Management -- Microsoft secrets
Аннотация: Today Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestionned genius and vision of Bill Gates, what accounts for Microsoftf's astounding success? For the first time, drawing on almost two years of onsite ofservation at Microsoft headquarters's, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. From this inside report based on forty in-depth inteviews by authors who had access to confidential documents and project data, Cusumano and Selby identify seven complementary strategies that characteries exactly how Microsoft competes and operates. Bill Gates' ''Brain Trust of talented employees and exceptional management. "bang for the buck" competitive strategies, and clear organizational goals produce an orientation toward sself-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relenties pursuit of future markets.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)