Электронный каталог

339.1
S 68 gb
Smith, P. R.
    Marketing Communications [Электронный ресурс] : integrating Offline and Online with Social Media / P. R. Smith, Ze Zook. - 5th ed. - [S. l. : s. n.], 2011. - 512 p. - ISBN 978-0-7494-6193-5 : Б. ц.

УДК

339.1

Кл.слова (ненормированные):
Marketing Communications -- Social media -- Marketing
Аннотация: Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith''s and Ze Zook''s understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:-social media and websites-advertising-PR-sponsorship-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
Доп.точки доступа:
Zook, Ze

Свободных экз. нет

Forrest, E. Baird
    From Plato to Derrida [Текст] / Walter Kaufmann, 4-th ed. - New Jersey : Upper Saddle River, Prentice Hall, 2000. - 1217 p. - ISBN 0-13-048561-6 : 5364-00t.тг.

Кл.слова (ненормированные):
Economics -- From Plato to Derrida -- Human Resources -- Social media
Аннотация: There is no better introduction to philophy than to read some of the great philosophers. But few books are more difficult to read than Aristotle's Metaphysics or Spinoza's Ethics. Even works that are less puzzling are sometimes like snippets of a conversation that you ioverhear on entering a room: What is said is clear, only you cannot be sure you have got the point because you do not know just what has gone before. A Slight point may be crucial to refure some earlier suggestion, and a seemingly pointless remark may contain a barbed allusion. As a result of this difficulty, some students of philosophy cry out for a simple summary of the "central doctrines" of the great philosophers. Yet carving up great books to excerpt essential doctrines is one of the greatest sins against the spirit of philosophy.
Свободных экз. нет

Edward, Cartwright.
    Behavioral Economics [Текст] : Textbook / Cartwright Edward, 3rd edition. - New York : Routledge, 2018. - 556 556 p. - ISBN 978-1-13809711-7 : 36280.00t. тг.

Кл.слова (ненормированные):
Behavioral Economics -- Neuroeconomics -- Policy -- Social media
Аннотация: Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
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33
R66
Roobins , Stephen
    Organizational Behavior : Updated eighteenth edition / Robbins, Timothy Judge Stephen, Updated 18e, Global Edition. - United States America : Pearson, 2022. - 780 p. - ISBN 978-1-292-40306-9 : 75323-27тг., 75323.27 тг.

УДК

33

Рубрики: Менеджмент

Кл.слова (ненормированные):
Economics -- Management -- Organizational Behavior -- PSYCHOLOGY -- Social Media
Аннотация: Help studentsbetter understand their behavioral and interpersonal skills Longconsidered the standard for all organizational behavior textbooks, OrganizationalBehavior provides the research you want, in the language yourstudents understand. This text continues its tradition of making current,relevant research come alive for readers. The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins’stextbooks have educated millions of students and have been translated intotwenty languages ― and it’s because of a commitment that provides the kind ofengaging, cutting-edge material that helps students understand and connect withorganizational behavior.
Доп.точки доступа:
Judge , Timothy A.

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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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